The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Data Banking Trends Analysis Trends 43

The Financial Brand

SEPTEMBER 9, 2021

There are four key considerations financial marketers should evaluate before selecting a data partner for campaign measurement. appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The post Does Your Financial Institution Have the Right Data Partner?

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Data Banking Trends Analysis Trends 38

The Financial Brand

NOVEMBER 17, 2021

The post Data Mastery: The Growing Digital Divide in Financial Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete.

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Data Marketing Banking Trends Analysis 38

The Financial Brand

JANUARY 13, 2022

Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers. The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Banking Trends Analysis Trends 36

The Financial Brand

JANUARY 5, 2022

The post Roadmap for Changing AI from a Banking Catch Phrase to Real Action appeared first on The Financial Brand - Banking Trends, Analysis & Insights. It seems like every financial institution is jumping on the artificial intelligence bandwagon. Before you leap, get your data in order.

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Banking Trends Analysis Trends Branding 35

The Financial Brand

SEPTEMBER 13, 2023

Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup. This article How First Horizon’s CMO Pushed for Growth from a Pandemic to a Merger Misfire appeared first on The Financial Brand.

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Analytics Strategy Branding Marketing 38

The Financial Brand

AUGUST 11, 2021

The post 7 Updated Commonsense Ways to Increase Banking Cross-Sales appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The most important sources of new businesses and revenue is engaing with customers to build trust, improve experiences and reward loyalty.

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Banking Trends Analysis Trends Branding 34

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Data Marketing Banking Trends Analysis 33

The Financial Brand

DECEMBER 1, 2021

The post The Hard Truth About Unprofitable Bank Customers (and How to Change It) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Personalized offers at the right moment are key.

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How To Banking Trends Analysis Trends 29

The Financial Brand

JUNE 15, 2021

The post Targeting Strategic Segments to Acquire Account Holders & Grow Revenue appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But without a useful insights program, where do financial institutions start?

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Banking Trends Analysis Trends Branding 24