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An Introduction to the Power of Analytics

Perficient

In today’s world, information is considered our greatest weapon, and analytics is the forge that creates it. Analytics refers to the process of finding, illuminating, and communicating meaningful patterns in data. Through analytics, you can turn raw data into insights that will help you make better decisions. Testing Tools.

Analytics 309
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How Analytics Can Help Fashion Brands And Retailers

PYMNTS

What does it take for a fashion brand to stay on top of the trends? But not all brands excel at crawling the web for information relevant to their businesses. “A Brands and retailers work on a global scale, after all. For multinational brands, this functionality could help perfect their local pricing. Fashion Analytics.

Analytics 162
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Connecting Loyalty, Analytics, and Personalization in the Payments Industry

Perficient

I will tell you my preferred brands, and you and your partner will get the same revenue and purchase history. Especially now, data acquired from loyalty programs show brands relevant ways to engage with customers. Customers “sell” their data all the time in the form of loyalty and rewards programs.

Analytics 309
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How Predictive Analytics Platforms Help Brands Prepare For Coronavirus Complexity

PYMNTS

The coronavirus is causing unforeseen disruptions to businesses, but predictive analytics platforms are helping them plan for the unknown. Brown says that predictive analytics platforms provide companies with “answers that are based on data, not on subjectivity.” As a result, they can redeploy drivers or have more inventory in stock.

Analytics 177
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How Can Automakers and Suppliers Win Over Customers With Digital?

Perficient

The shoe conglomerate invested heavily into data insights and user engagement analytics and created tailored-to-fit messaging for customers. We’ve helped many of the world’s most innovative and customer-focused brands, including automotive companies, transform how they serve, engage, and support their customers.

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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

This transformation promises to bring a plethora of benefits and global brands are now gearing up. Brand Differentiation: Banks that adopt this messaging standard can distinguish themselves from competitors by offering a superior communication experience. Banks are now putting RCS on their marketing and product development road map.

Marketing 195
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How the New Experience Economy Is Reshaping Insurance (Part 5 of 5)

Perficient

Personalization must be genuine – inauthentic marketing attempts are met with scrutiny and amplified on social media with risk to brand reputation and customer loyalty. True personalization requires three main elements: Know Me – data that is enabled AI and ML continuously updates to provide analytics relevant to the customer.