Perficient

JULY 20, 2020

They indicate not just one overarching message, but the finer points of what motivates them, what stops them, what expectations they have for your brand, and more. Quantitative data – market research, buyer and usage trends, web or campaign analytics – verify the types of actions your personas take. How do I build a healthcare persona?

UX 332

UX Meeting Data Groups 332

Insights on Business

MAY 12, 2017

To further complicate the landscape, customer expectations continue to evolve, as they anticipate seamless service and experience across brand touchpoints. The cultural strategy, nimble operating models, and traction with niche customer bases mean that emerging fintechs can help established firms penetrate new and adjacent markets.

Customer Experience 154

Customer Experience Fintech Analytics New York 154

PYMNTS

MAY 12, 2020

The digital shift, to paraphrase Gil Scott-Heron , will not be televised – but it will be measured. Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities.

Retail 130

Retail How To Branding Strategy 130

Abrigo

MARCH 6, 2017

1) @davidpoconnell – David O'Connell is a former commercial lender and a senior analyst at Aite Group, where he covers commercial banks and their use of analytics. 2) @GonzoBanker – Cornerstone Advisors’ totally opinionated take on technologies, strategies, vendors and “anything else we run across in the trenches of the banking industry.”

social media 150

social media Lending Community Community Bank 150

Perficient

SEPTEMBER 29, 2020

He’s an amazing talent in terms of overall digital strategy and really helping clients develop a vision and, for that matter, drive digital transformation. It’s been a pleasure working with you and bringing some of your ideas to our digital strategies as well. Jim: Thanks, Eric.

Marketing 294

Marketing Branding Data Industry 294

PYMNTS

MARCH 27, 2019

To present brands that allow them to stand out from retail competitors, merchants in the hospitality space are turning to innovations. Restaurant Brands International CEO Jose Cil told CNBC , “We thought the coffee subscription would be a good way to bring people in, raise some excitement at Burger King.” More than half — or 54.2

Innovation 130

Innovation Branding Retail Meeting 130

Independent Banker

SEPTEMBER 1, 2021

Take Your Digital Strategy to the Next Level. Optimize your digital banking experience. Differentiate your brand in a highly competitive market. Eye candy for analytics geeks. Account Advisor’s IQ Analytics dashboard alerts you to market trends and product-related issues. Exceed consumer expectations.

Analytics 91

Analytics Digital Strategies Analysis Meeting 91

Cisco

APRIL 7, 2019

Mobile-first banking is an immediate driver of digital strategy. It’s clear intelligent assistants will begin to play a significant role in consumer digital banking transactions. How Chatbots and Voice are Shaping the Future of Banking (The Financial Brand). Use edge analytics to take the load off data processing.

Trends 64

Trends Cyber Security Big Data Analytics 64

Gonzobanker

SEPTEMBER 4, 2018

Customers love digital self-service—right up until they don’t, and then they want a live person. In our work with banks and credit unions around the country, an unavoidable truth comes up again and again: Even the flashiest digital strategy falls flat without the backing of a strong contact center.

Technology 114

Technology Resources Fraud Strategy 114

PYMNTS

JUNE 26, 2017

The move comes as part of the reset in digital strategy that PayPal first began rolling out last year when deal Visa and Mastercard aimed at enhancing future cooperation and interoperability were first announced. (Which is pretty much everywhere.). The Walmart/Amazon Bidding War That Wasn’t.

Arizona 116

Arizona Data Portland Cards 116

PYMNTS

OCTOBER 11, 2019

This week the big headline generator wasn’t anything that either brand was selling, or doing in service or sales, but instead what a spokesperson said — specifically what they said about the current controversy over Amazon’s place in claiming the consumer’s whole paycheck. Big Plays of the Week: The Digital Brand Reshuffles .

Leadership 100

Leadership Apple Branding Retail 100

Insights on Business

MAY 3, 2019

Tailoring specialized content through the use of analytics and AI. The industry is shifting to a digitally-enabled, holistic advice model , where clients are seeking advice on a variety of topics. Learn more about IBM’s digital strategy and transformation consulting practice. Expanding breadth of participants.

Management 87

Management Data Meeting Branding 87

Independent Banker

DECEMBER 31, 2021

To harness the power of social media as an effective marketing tool, community banks should consider how paid social could amplify their digital reach. In a nutshell, paid social can drive website traffic, promote engagement, boost brand recognition and generate leads for businesses of all kinds. Paul, Minn., Englund agrees. “If

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Cisco

APRIL 7, 2019

Mobile-first banking is an immediate driver of digital strategy. It’s clear intelligent assistants will begin to play a significant role in consumer digital banking transactions. How Chatbots and Voice are Shaping the Future of Banking (The Financial Brand). Use edge analytics to take the load off data processing.

Trends 48

Trends Cyber Security Big Data Analytics 48

NCR

JUNE 16, 2017

However, tackling these problems is vital, as a strong digital strategy plays a vital role in building an effective omni-channel business. From an omni-channel perspective, one of the key benefits of digitization is its ability to greatly improve outcomes for end-users – both employees within the business and customers. .

Big Data 65

Big Data Data Analytics Strategy 65

FICO

MARCH 28, 2023

When asked about their ability to effectively use the data for things like targeting customers, supporting their brand and products, and developing new products, there was an obvious lean toward being “ineffective” versus “effective.” Applying advanced analytics and machine learning techniques. A link to apply for an Amazon Visa card.

How To 52

How To Analytics Data Strategy 52

CB Insights

JANUARY 6, 2019

From supply chain and inventory improvements to new payment options, these brands are going all in on digital. The key focus areas are big data analytics and multi-channel customer outreach strategies; projects such as on-can printing, wearable technology, and Bluetooth beacons are noted on the Coca-Cola website.

Innovation 77

Innovation Retail Branding Technology 77

FICO

JULY 11, 2022

Digital omnichannel communication acts as a “virtual agent” that guides the customer through simple self-service which will result in increased account resolutions. This shift in communication preference is causing companies to rethink the customer experience with their brand. Introduce an Omnichannel Strategy.

Strategy 52

Strategy Analytics Operations Company 52

CB Insights

MAY 10, 2018

Before Bruce Doolin Henderson opened the doors of Boston Consulting Group on July 1, 1963, the concept of “competition” barely existed in American business culture, let alone the concept of strategy. Insight: The rigorous, analytical application of expertise to data to come up with insights that will help the company succeed.

Strategy 78

Strategy Management Analytics Tools 78

Independent Banker

AUGUST 25, 2016

For instance, she calls Facebook “the pub” for its accessibility to connect with clients, stay top of mind for promotional events and share stories to humanize a bank’s brand. In McIlwain’s book “The Social Advisor: Social Media Secrets of the Financial Industry,” she assigns each social media platform a moniker. Expand your reach.

social media 70

social media Community Bank Community Video 70

FICO

JUNE 21, 2022

A similar number (25%) of well-established banks also expect to be fully reliant on deployment of data warehouses and analytics operations via cloud-hosted decision platforms. Digital decision platforms have been driving a diverse mix of innovations. How FICO Can Help You Develop a Winning Digital Strategy.

Management 52

Management Customer Experience Regional Strategy 52

CB Insights

MAY 15, 2019

Key people: Chris Curtin, Chief Brand & Innovation Marketing Officer; Shiv Singh, Senior Vice President of Innovation & Strategic Partnerships. The labs aim to help Deutsche Bank evaluate and adopt emerging technologies, develop a culture of innovation, and contribute to the bank’s digital strategy. Founded: 2013.

Innovation 78

Innovation blockchain Technology Groups 78