The Financial Brand

MARCH 27, 2019

Financial marketers are unprepared to act on the need for improved data and advanced analytics. The post Data Analytics ‘Performance Gap’ Destroys Customer Experiences in Banking appeared first on The Financial Brand.

Customer Experience 32

Customer Experience Analytics Data Branding 32

PYMNTS

APRIL 5, 2018

Helios and Matheson Analytics (HMNY) and MoviePass , the movie theater subscription service and a majority-owned subsidiary of HMNY, announced news on Thursday (April 5) that HMNY has acquired Moviefone , an entertainment service owned by Oath Inc., which is the former AOL. Moviefone has more than 6 million monthly unique visitors.

Analytics 100

Analytics Marketing Strategies Branding US 100

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. Do you have a strong brand identity?

Branding 15

Branding Marketing social media Marketing Strategies 15

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. Euclid Analytics has found one anomaly that may turn all of this around on its head and bring the retail industry back to more traditional outreach efforts.

Study 114

Study Analytics Millennials Retail 114

PYMNTS

MAY 4, 2020

Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. Marketing strategies have been somewhat shoddy during the pandemic. At its most basic level, marketing aims to create excitement around a product or service. Maybe Cook and his team were playing coy.

Strategy 182

Strategy How To Retail Data 182

PYMNTS

DECEMBER 23, 2020

It needs to be about the whole experience and my relationship with you as a brand. That’s because all consumers are interacting with all sorts of brands all the time, and the ease of interaction is continuously raising the bar for businesses. “It must be more than points or the cash discount,” she said. “It It really is.”.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

The Financial Brand

OCTOBER 15, 2023

This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand. Banks must leverage data, predictive analytics and modern technology to enable personalized, real-time engagement across the customer journey.

Data 42

Data Analytics Branding Technology 42

Perficient

SEPTEMBER 30, 2020

Have the discipline to analyze that data, update your strategy, and make decisions on how to adapt quickly to the trends you see taking place in the market. Have the agility to respond dynamically across all areas of your marketing strategy. The reason brand matters so much is that it plays heavily into trust.

Video 508

Video Survey Strategy Marketing 508

PYMNTS

MAY 29, 2020

“The flexibility of our business model allows us to stay ahead of these changes as we serve customers through our two distinct brands Nordstrom and Nordstrom Rack. He said spend among customers who shop both brands increases four to 11 times on average. Retail continues to evolve,” he said. The company will also cut staff.

Cards 144

Cards Strategy Marketing Strategies Online 144

The Financial Brand

SEPTEMBER 13, 2023

This article How First Horizon’s CMO Pushed for Growth from a Pandemic to a Merger Misfire appeared first on The Financial Brand. Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup.

Analytics 38

Analytics Strategy Branding Marketing 38

PYMNTS

APRIL 20, 2018

Helios and Matheson Analytics, the majority owner of MoviePass, announced Thursday (April 19) that it is aiming to sell as much as $150 million in stock. In a press release , the company said it hired Canaccord Genuity to handle the equity offering in which, from time to time, it will sell shares up to $150 million.

Marketing Strategies 100

Marketing Strategies Analytics Resources Strategy 100

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Banking Trends Analysis Strategy 43

The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 37

Marketing Analytics Banking Trends Analysis 37

PYMNTS

DECEMBER 27, 2017

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

Trends 115

Trends social media Strategy Data 115

The Financial Brand

MAY 13, 2021

More than ever, financial institutions need to accelerate digital transformation with data, applied analytics, cloud solutions and 5G functionality. The post Building an Intelligent Banking Organization appeared first on The Financial Brand.

Analytics 36

Analytics Branding Data Big Data 36

PYMNTS

MARCH 1, 2017

“You need to be able to market with relevance,” Hale said. Consumer brands need to get close to consumers and to understand who they are, what they’re interested in, what they’re likely to do next — and then to market in that context.”.

Marketing 100

Marketing Data Innovation Retail 100

The Financial Brand

JULY 26, 2020

Research from the Digital Banking Report finds smaller financial institutions are unable to use data and analytics effectively for marketing. The post Most Financial Marketers Failing to Leverage Data and AI appeared first on The Financial Brand.

Data 42

Data Marketing Analytics Digital Banking 42

The Financial Brand

FEBRUARY 3, 2022

Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community institutions are losing share among Millennial and Gen Z segments.

Marketing 30

Marketing Fintech Millennials Analytics 30

William Mills

MAY 8, 2018

He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. Harnessing data science and deep marketing expertise, he and his team deliver analytics-driven Customer Experience solutions.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

William Mills

APRIL 26, 2017

He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. Harnessing data science and deep marketing expertise, he and his team deliver analytics-driven Customer Experience solutions.

social media 67

social media Customer Experience Marketing Strategies Strategy 67

South State Correspondent

MAY 2, 2022

As mentioned above, it takes focus away from creating a brand and a value proposition in a product. Because everyone has the mindset of the funnel, neither department takes much time to understand the customer, the intent, the metrics (like profitability over revenue), or the interactive role between product and marketing strategy.

social media 195

social media Management Marketing Resources 195

Social Assurance

NOVEMBER 19, 2021

A good marketing budget starts with determining where your financial brand wants to go. Decide company goals early on and let these help guide your marketing budget planning process. Marketing strategies must evolve in order to stay relevant to the modern customer.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

The Financial Brand

OCTOBER 11, 2020

As the recession redraws the consumer landscape most financial institutions can apply better analytics to information they already possess. The post How Data Will Help You Retain Deposits in the Post-COVID World appeared first on The Financial Brand.

Data 23

Data Analytics Branding Marketing Strategies 23

Cisco

MAY 25, 2021

Using Cameras, Sensors and Digital Signage for Alerts, Warnings, Building Status, Automation, Analytics …Find Rooms, minimize over-scheduling, eliminate no-shows, reduce late meeting starts, social distancing , SPACE OS – Middleware for COVID compliance, Cleaning Room Hold example.

Strategy 71

Strategy Mobile Study System 71

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 38

Marketing Survey Branding Fintech 38

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. Namaste Credit’s automated credit assessment memo tool improves SME application review time and accuracy using image enhancement, OCR and advanced analytics. 09:34 am Cashoff.

Mobile 78

Mobile Customer Experience Lending Analytics 78

PYMNTS

FEBRUARY 16, 2018

Nooyi called out Pepsi’s use of predictive analytics, dynamic merchandising and use of digital to create tailored offers. “As Because, according to Deloitte’s most recent annual consumer products industry outlook , the retail reality on which CPGs have historically built their consumer outreach strategies is rapidly realigning around them.

Retail 124

Retail Branding Mobile Strategy 124

The Financial Brand

OCTOBER 28, 2018

Financial marketers who get the balance of analytics and creative right will thrive. The post Digital Shifts Forcing Banking CMOs To Make Big Changes appeared first on The Financial Brand. Others will struggle to survive in today's digital-first world.

Analytics 32

Analytics Branding Marketing Marketing Strategies 32

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Advanced use of data and analytics. Final Thoughts.

Marketing 100

Marketing Groups Branding Data 100

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

Data 32

Data Marketing Branding Technology 32

The Financial Brand

SEPTEMBER 4, 2018

The combination of data, digital technology and advanced analytics can turn selling into advising for the banking industry. The post 3 Ways Digital Assistants Can Turn ‘Selling’ into ‘Advising’ appeared first on The Financial Brand.

Analytics 26

Analytics Branding Data Industry 26

PYMNTS

DECEMBER 30, 2019

We knew that for what we were building for, and what we were solving for, we needed to really build a brand new network from scratch.”. With significant investments in corporate payment solutions like its B2B Hub (launched in 2017), Mastercard says B2B is an increasingly important piece of its market strategy, according to CEO Ajay Banga. “We

Innovation 105

Innovation Payments Cards Technology 105

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. Banks cannot rely on brand reputation, price or even relationships to differentiate themselves anymore.

Payments 150

Payments Customer Experience Survey Management 150

The Financial Brand

JULY 29, 2024

This article Back to Basics: How Bank Marketers Can Use First-Party Data to Rev Up Campaigns appeared first on The Financial Brand. Marketers and credit unions are in a privileged position when it comes to understanding their target customers thanks to a treasure trove of first-party data.

Data 17

Data Marketing Branding Marketing Strategies 17

The Financial Brand

NOVEMBER 12, 2018

It is part of a strategic framework that uses analytics and technology to deliver an improved customer experience. The post Data is Powerful, But Not A ‘Silver Bullet’ appeared first on The Financial Brand. Big data is not a 'silver bullet'.

Data 19

Data Big Data Analytics Customer Experience 19

PYMNTS

MAY 1, 2018

CMO Rob Israch said the multi-entity capability is what differentiates Tipalti, enabling customers to run their entire payables operations across borders and brands from a single touchpoint. NetSuite has its own PO creation capability, but the integration enables users to streamline their complete accounts payable (AP) workflow. DadeSystems.

Innovation 126

Innovation Fraud System Cards 126

Social Assurance

JANUARY 12, 2021

Digital marketers need to know not only the ins-and-outs of new platforms and trends, but also how to navigate the uncertain and mercurial social waters. Having a few, reliable markers in mind can help your financial brand steer clear of controversy and effectively reach your followers. Recent actions make this topic timely.

Marketing 15

Marketing Strategy Branding Marketing Strategies 15