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How to Increase Debit Card Profitability

South State Correspondent

While there are many overlooked products in banking, the debit card is perhaps the greatest. The product generates significant fees and helps drive deposit balances, yet debit cards rarely get a mention in strategy, marketing, or customer profitability circles. Banks over $10B in asset size make closer to $0.23 per transaction.

Cards 195
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Best Practices for Implementing Oracle Fusion ERP Analytics

Perficient

Oracle Fusion Enterprise Resource Planning (ERP) Analytics is a module of Oracle Fusion Analytics Warehouse (FAW). FAW was formerly known as ‘Oracle Analytics for Applications’ (OAX). Oracle Fusion ERP Analytics – this refers specifically to the module of FAW that pertains to Oracle Cloud ERP.

Analytics 309
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Why The Customer Experience Is A Program, Not A Project

PYMNTS

The pandemic has reshaped how we interact with merchants — and what we expect, as customers, from those increasingly digital interactions. Call it the transformation of CX, shorthand for the customer experience. I see us rapidly adopting more contactless payments or card-on-file interactions within an app.”.

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Connecting Loyalty, Analytics, and Personalization in the Payments Industry

Perficient

Customers “sell” their data all the time in the form of loyalty and rewards programs. For example, if I trade my credit card points for cash, the organization knows that I might have some immediate needs that money can help solve. This idea extends to every piece of customer loyalty.

Analytics 309
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Unveiling the Future: 5 Key Trends Shaping Financial Services in 2025

Perficient

Leveraging advanced data analytics , AI, and machine learning can provide real-time insights into customer preferences, behaviors, and financial needs, creating highly individualized experiences that improve engagement and loyalty.

Trends 221
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APIs, Data Analytics Bring Cash Flow Control To The Back Office

PYMNTS

There have also been shifts in how customers pay for goods and services, with s ocial distancing policies making contactless transactions essential and pushing consumers toward payment methods such as bank transfers and digital wallets. Such touchless payment options are being used alongside traditional ones like credit cards and checks.

Analytics 319
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Swap.com Uses Data Analytics To Fight Post-Holiday Fraud Surge

PYMNTS

The prevalence of online commerce opens new doors for digital fraud, however, both from career fraudsters and opportunistic customers. percent had falsely claimed a charge on their credit card was fraudulent to score a refund. Phishing scams were on the rise all year, while a survey of online shoppers found that 40.3

Fraud 189