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Join Perficient at the Automotive CX Summit Series!

Perficient

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Transformation, Leadership and Retention.

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Investors Tap Into The Promise Of High-Tech Data Analytics In The Enterprise

PYMNTS

It was a busy time for B2B venture capital this week, and while funding ranged across verticals from expense management to SaaS, there was a clear theme in investment rounds: high-tech data analytics. The company said it will use the backing to focus on its go-to-market strategy and expand existing leadership.

Analytics 189
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Kohl’s Names Greg Revelle Of Best Buy As CMO

PYMNTS

In a press release Kohl’s said Revelle will be responsible for the department store chain’s marketing organization and overall marketing strategy, including the company’s focus on driving customer engagement through analytics, enhancing the loyalty platform, accelerating customer traffic and continuing to build Kohl’s overall brand position.

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Billtrust’s First Institutional Investor Sells Stake

PYMNTS

That takeover sees Billtrust expanding its Quantum offering to integrate business credit reports, online credit applications, machine learning-powered credit scoring and credit analytics. Chris’ board leadership, mentorship and friendship has been invaluable to the business, and to me personally.”. ”

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Are Banks Missing the Mark on Message?

Gonzobanker

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Is there an agreed upon forecast for growth in activity as well as investments and talent needs in digital and analytics? Just two pages of buzzkill.

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Chief Growth Officer To Serve As Ringmaster For AvidXchange

PYMNTS

As a business, Praeger said, the startup has multiple distribution channels to manage, including direct sales in various vertical markets, sales of its accounts payable automation product, partnerships with different accounting systems, partnerships with resellers and, since last year, distribution through a formal bank channel with Mastercard.

Fraud 100
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You Don’t Know Jack!

Gonzobanker

Over the past two years (or so), I don’t think I’ve encountered a bank or credit union executive who doesn’t want to improve his or her organization’s analytics capability. Those dimensions were: 1) operational excellence, 2) product leadership, and 3) customer intimacy.