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Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

With the Web Push Notifications for Sitecore Module, available on github , you can manage Web Push Notification campaigns directly in Sitecore. This goal will be used to trigger Marketing Automation. Sitecore’s Marketing Automation is the perfect tool for designing Push Notification Campaigns. Try it out.

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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

Selecting the right martech solutions for your needs – and finding partners to aid in strategy, implementation, integration, and managed services – is critically important to overall success. Inclusion in this report highlights Perficient’s expertise in implementing and integrating marketing technology.

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Data Is Key Across the Sales Enablement Platform

Perficient

With the growing number of data sources and feeds about client contacts, sales and transactions – and market data from the company’s internal and external sources – the data acquisition life cycle needs to continuously be streamlined, standardized, consolidated, and monitored. Client Data Hub – Sales Intelligence. Data Governance.

Data 322
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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. Consider: Marketing automation through Salesforce Marketing Cloud extends the capabilities of the Financial Services Cloud across digital touchpoints.

Industry 294
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Passing The Middle-Market Automation Exam

PYMNTS

The National Center for the Middle Market must have a definition of what the term is so that they can do data analytics and sample and survey these firms. Visa prefers to define mid-market as a set of needs and a set of customer behaviors, he said. And both the needs and behaviors change as firms grow, he said.

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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

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Are Banks Missing the Mark on Message?

Gonzobanker

Instant credit decisions and Amazon purchasing have birthed customer expectations of smarter and faster interactions based on behind-the-scenes analytics they never even see. In keeping with this trend, at a recent industry roundtable, half of the executives in the room were in the process of deploying a new marketing automation platform.