Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

Marketing Automation 100

Marketing Automation San Francisco Conference Marketing 100

Independent Banker

FEBRUARY 28, 2023

based company can tap into bank databases, including the core processing system, to generate advanced analytics and insights. In addition, many marketers don’t have tools for capturing customer information themselves. They should also conduct risk assessments and put protections in place to manage risks. The South Bend, Ind.-based

Community Bank 129

Community Bank Community Marketing Data 129

Gonzobanker

JANUARY 29, 2018

Instant credit decisions and Amazon purchasing have birthed customer expectations of smarter and faster interactions based on behind-the-scenes analytics they never even see. In keeping with this trend, at a recent industry roundtable, half of the executives in the room were in the process of deploying a new marketing automation platform.

Analytics 98

Analytics Resources Strategy Marketing Strategies 98

PYMNTS

SEPTEMBER 7, 2016

Revel Systems , the maker of an iPad point-of-sale management tool for brick-and-mortar retailers, food businesses and other industries, announced on Tuesday (Sept. 6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains.

System 100

System Customer Experience Marketing Automation Mobile 100

FICO

NOVEMBER 29, 2022

Systems that also support multi-channel distribution and integration with agents and aggregators will typically offer faster times to market, real-time insight, streaming data and analytics, or faster response times for better customer experience. Fractured Customer Experiences Can Be Fixed.

Customer Experience 52

Customer Experience Meeting Analytics System 52

FICO

JULY 9, 2021

Financial technology providers can service these organizations by extending their suite of offerings to include prescreening software solutions that provide access to the latest in data and analytics, to deliver smart and personalized campaigns aligned to customer risk.

Financial Technology 52

Financial Technology Technology Software Analytics 52

FICO

JULY 9, 2021

Financial technology providers can service these organizations by extending their suite of offerings to include prescreening software solutions that provide access to the latest in data and analytics, to deliver smart and personalized campaigns aligned to customer risk.

Regional 52

Regional Software Analytics Resources 52

FICO

OCTOBER 24, 2018

Adopt a decision-first approach: Rather than start with data, forward-looking insurers are defining their most critical business objectives and decision models before considering data and analytic requirements. The leading decision management applications help businesses visually model their decisions before deploying them.

Industry 40

Industry Analytics Strategy Policies 40

Gonzobanker

DECEMBER 5, 2018

And it follows a string of Q2 acquisitions over the last few years, including: Centrix brought cash management functions of positive pay, fraud prevention and risk assessment as well as dispute management. UnBill brought a payments consolidation software allowing end users to manage their direct payment relationships.

Fraud 101

Fraud Austin Fintech Lending 101

William Mills

APRIL 5, 2016

. “William Mills Agency has an incredible knowledge of both the financial sector and content marketing which they have combined to consistently accelerate marketing and sales growth through their digital presence,” said Jordan Benjamin HubSpot channel account manager.

social media 40

social media Software Marketing Automation Marketing Strategies 40

Independent Banker

FEBRUARY 28, 2022

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Photo by Janimal Photography. IncredibleBank in Wausau, Wis.,

Fintech 136

Fintech Marketing Community Bank Community 136

William Mills

APRIL 27, 2017

Seems like a pretty straightforward application of marketing automation and predictive marketing. Harnessing data science and deep marketing expertise, he and his team deliver analytics-driven Customer Experience solutions. Mills-Grimes is the Digital Marketing Manager at William Mills Agency.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

CB Insights

AUGUST 31, 2017

AI for IoT and business intelligence/analytics : These subsectors came in second, each netting 10% of the total CVC-AI deal share since Q1’12. The company’s energy optimization services apply AI, big data, and predictive analytics to energy storage. Corporate Investors in the Round(s): capitalG, Telstra, Rackspace Hosting.

California 61

California Capital Company Industry 61

Gonzobanker

DECEMBER 19, 2017

Endless CRM and data management projects that shook our foundations and gutted our PMOs. The Just Kidding About the Whole Bank Thing Award – Goes to Fintech darling SoFI , whose management shakeup amid “behavioral issues” shifted the legal efforts from charter application to lawsuit and damage control. FinTech threats and distractions.

Conference 85

Conference Industry Community Bank Community 85

Fintech Labs Insights

DECEMBER 4, 2015

Onovative : The financial services marketing automation provider brought in $1 million. Marketing automation & analytics for financial institutions. Blockchain-based bitcoin analytics. Automated trading tools. College fraternity and sorority financial management platform. Tyro Payments.

New York City 12

New York City Company Fintech Louisville 12

Fintech Labs Insights

JUNE 15, 2016

Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. This is where Race Data comes in. ” Company facts. . ” Company facts.

Community Bank 12

Community Bank Data Community Marketing 12

FICO

OCTOBER 23, 2019

To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40