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According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketingstrategies are future ready. In keeping with this trend, at a recent industry roundtable, half of the executives in the room were in the process of deploying a new marketingautomation platform.
Content marketing is a mainstream marketing tactic within the FinTech industry, and our clients look to us to develop and implement their entire content marketingstrategy.
Seems like a pretty straightforward application of marketingautomation and predictive marketing. He has personally advised more than 300 chief executives on marketingstrategy, business development, mergers and acquisitions, company branding and public relations. @infocorpgroup. www.infocorpgroup.com.
The hybrid banking consumer uses multiple channels to engage and expects marketing communication to be personalized across their journey. The post The Rise of the Hybrid Consumer in Banking … And Why It Matters appeared first on The Financial Brand.
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