The Financial Brand

MAY 22, 2023

Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand. Here's how marketers can use these insights. This article Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand.

Marketing Strategies 32

Marketing Strategies Strategy Cards Marketing 32

Image Works Direct

OCTOBER 23, 2024

Are you struggling with how best to leverage the advantages of digital marketing? When new clients approach us at image.works, they’re looking for better reporting, a clear understanding of analytics and the ability to stay informed about new opportunities.

Marketing 36

Marketing Marketing Strategies Analytics Strategy 36

The Financial Brand

OCTOBER 26, 2020

Better communications and training, versus more marketing technology, could turn things around. The post Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics appeared first on The Financial Brand. Right now, money, and data, are being wasted.

Analytics 42

Analytics Data Marketing Training 42

FICO

OCTOBER 31, 2016

However, those who are teaching predictive analytics often lack the resources to have their students apply the methodologies that they cover in class to real-life business problems. At its highest level, predictive analytics can be summarized as using historical information to predict the likelihood of a future event.

Analytics 40

Analytics San Diego Analysis Course 40

PYMNTS

FEBRUARY 26, 2020

That service will allow the chain to access a new level of information via data processing and analytics from the Paytronix model. ” Paytronix Founder and CEO Andrew Robbins said there would be artificial intelligence used in those processes, to analyze customer interactions.

Customer Experience 130

Customer Experience Mobile Marketing Strategies Branding 130

The Financial Brand

MARCH 27, 2019

Financial marketers are unprepared to act on the need for improved data and advanced analytics. The post Data Analytics ‘Performance Gap’ Destroys Customer Experiences in Banking appeared first on The Financial Brand.

Customer Experience 33

Customer Experience Analytics Data Branding 33

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. Euclid Analytics has found one anomaly that may turn all of this around on its head and bring the retail industry back to more traditional outreach efforts.

Study 114

Study Analytics Millennials Retail 114

PYMNTS

APRIL 11, 2017

In a press release Kohl’s said Revelle will be responsible for the department store chain’s marketing organization and overall marketing strategy, including the company’s focus on driving customer engagement through analytics, enhancing the loyalty platform, accelerating customer traffic and continuing to build Kohl’s overall brand position.

Analytics 122

Analytics Branding Strategy Leadership 122

South State Correspondent

SEPTEMBER 6, 2023

Putting Behavioral Deposit Pricing into Action Bundling products and putting them in sets of three is a tried and trusted marketing strategy among banks. Stay tuned to this column to learn more about modern deposit marketing in the age of behavioral economics and machine learning.

Marketing 195

Marketing Marketing Strategies Analytics Strategy 195

Bobsguide

JULY 13, 2022

As NXTsoft continues its mission to foster open banking initiatives, providing financial institutions a way to leverage and integrate best of breed solutions, Diulus will work with NXTsoft’s direct sales, inside sales, marketing accounting teams and more to lead the go to market strategy for the organization.

Pennsylvania 88

Pennsylvania Denver Atlanta United States 88

PYMNTS

AUGUST 18, 2016

Also, determining how effective a firm’s PR is requires even more investment in systems that can monitor and analyze the effect of any marketing policy. PYMNTS’ August Omnicommerce Tracker discusses the subject of marketing strategy and analytics with Mike Harkey, VP of Foursquare.

Data 100

Data Trends Marketing Strategies Strategy 100

Gonzobanker

JANUARY 29, 2018

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Is there an agreed upon forecast for growth in activity as well as investments and talent needs in digital and analytics? Just two pages of buzzkill.

Analytics 98

Analytics Resources Strategy Marketing Strategies 98

PYMNTS

APRIL 5, 2018

Helios and Matheson Analytics (HMNY) and MoviePass , the movie theater subscription service and a majority-owned subsidiary of HMNY, announced news on Thursday (April 5) that HMNY has acquired Moviefone , an entertainment service owned by Oath Inc., which is the former AOL. Moviefone has more than 6 million monthly unique visitors.

Analytics 100

Analytics Marketing Strategies Branding US 100

Perficient

FEBRUARY 1, 2021

It’s also important to note that while chatbots are key to seamless online experiences for customers, they need to be combined with a holistic marketing strategy to be most effective. When escalating to a human, a best practice is to keep consumers in channel they are currently engaged in (i.e.,

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

MARCH 1, 2019

The firm emphasized its focus on artificial intelligence and predictive analytics to provide People Operations executives with insights to attract and retain talent. The company also plans to expand its engineering and customer success teams, strengthen its go-to-market strategy, and further develop its data platform, reports noted.

Security 189

Security Capital Analytics Software 189

The Financial Brand

MARCH 5, 2017

Predictive analytics, combined with advanced digital delivery options, can offer consumers financial solutions at the exact time of need.

Analytics 32

Analytics Marketing Big Data Marketing Strategies 32

PYMNTS

MAY 15, 2018

That takeover sees Billtrust expanding its Quantum offering to integrate business credit reports, online credit applications, machine learning-powered credit scoring and credit analytics. “I look forward to many more years working in close partnership with the team at Edison.” ”

Leadership 100

Leadership Marketing Strategies Capital Analytics 100

Perficient

MARCH 23, 2021

The data in this study was pulled from Google Analytics’ Benchmarking feature , which provides aggregated industry data from companies who share their data. How can you use this data to inform your digital marketing strategy? Desktop remains the primary source of traffic in some markets. and globally.

Mobile 421

Mobile Study Community Industry 421

The Financial Brand

MAY 24, 2017

Business Analytics (BA) and Business Intelligence (BI) are the foundations for marketing success for banks and credit unions.

Analytics 25

Analytics Marketing Marketing Strategies Strategy 25

PYMNTS

JUNE 28, 2016

West Partners President Dennis O’Brien pointed to D3’s innovative market strategy as cause for the investment.

Security 100

Security Tennessee Analytics Digital Banking 100

PYMNTS

APRIL 20, 2018

Helios and Matheson Analytics, the majority owner of MoviePass, announced Thursday (April 19) that it is aiming to sell as much as $150 million in stock. In a press release , the company said it hired Canaccord Genuity to handle the equity offering in which, from time to time, it will sell shares up to $150 million.

Marketing Strategies 100

Marketing Strategies Analytics Resources Strategy 100

PYMNTS

MAY 4, 2020

Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. Marketing strategies have been somewhat shoddy during the pandemic. At its most basic level, marketing aims to create excitement around a product or service. Maybe Cook and his team were playing coy.

Strategy 182

Strategy How To Retail Data 182

PYMNTS

MARCH 12, 2020

That helps retailers drive marketing strategy, which in turn can boost customer throughput and average revenue per user (ARPU). The goal, said Weidner, is not necessarily (or solely) to drive individuals to brick-and-mortar locations.

Retail 182

Retail Data Examples Online 182

The Financial Brand

JULY 19, 2017

Allowing for self-service data analytics, banks and credit unions can improve the effectiveness of marketing initiatives.

Analytics 26

Analytics Data Marketing Big Data 26

PYMNTS

DECEMBER 23, 2020

While running a modern loyalty and rewards program requires a degree of data and analytical skill, the good news is that the digital era has made that easier than ever. As much as offering some kind of value is a constant, new era loyalty is about the personalized experience complemented by what you sold and how you sold it.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

FICO

JUNE 14, 2023

CLARKE: AI/ML are necessary to personalize at scale, yet according to Forrester’s 2022 Data and Analytics survey , less than one-third of banking data and analytics decision-makers say their firm is currently using AI technologies to scale and optimize personalization. Lack of trust is creating an internal barrier.

Analytics 52

Analytics Strategy Survey Technology 52

PYMNTS

MAY 29, 2020

Our market strategy remains our priority for gaining market share and increasing inventory efficiencies in our top markets. Nordstrom said he also expects data and supply chain analytics to identify and act on potential omnichannel efficiencies. “Retail continues to evolve,” he said.

Cards 144

Cards Strategy Marketing Strategies Online 144

PYMNTS

MAY 31, 2019

million in capital led by Bridge Bank and SG Credit Partners, according to a press release issued this week, and will use the funding to continue its growth plan and go-to-market strategy. Agosto said it will add to its sales and marketing team, and promote its Skykit content management system solution. The company raised $6.5

Capital 143

Capital Analytics Big Data Data 143

PYMNTS

APRIL 18, 2018

As a business, Praeger said, the startup has multiple distribution channels to manage, including direct sales in various vertical markets, sales of its accounts payable automation product, partnerships with different accounting systems, partnerships with resellers and, since last year, distribution through a formal bank channel with Mastercard.

Fraud 100

Fraud Leadership Marketing Strategies Analytics 100

FICO

MAY 17, 2023

Enterprise Artificial Intelligence & Machine Learning: Numerous analytics projects fail to deliver intended value due to challenges like data availability, misalignment between data science and business teams, and delayed model deployment. Stephanie has previously held sales executive roles at Apttus, Oracle and RightNow Technologies.

Customer Experience 97

Customer Experience Innovation Trends Strategy 97

Independent Banker

OCTOBER 31, 2021

Here are some tips and advice for tracking your community bank’s marketing performance. Take advantage of free analytics tools. Without any data to act as feedback for your marketing initiatives, cranking out campaigns can feel like screaming into the void. Ultimately, what you need to be focusing on is, ‘Who’s within my region?’

Marketing 91

Marketing social media Video Community 91

FICO

APRIL 17, 2023

Research reveals nearly all (88%) plan to support personalization priorities through the deployment of analytics / machine learning to gather insights. Read Hyper-Personalization and Prescriptive Analytics for Customer Offers. Read Unlocking Hyper-Personalization at Hyper-Scale.

Survey 52

Survey Customer Experience Analytics Study 52

The Paypers

MAY 13, 2016

(The Paypers) Deloitte Digital , a digital consultancy company, has launched Digital Marketing Hub, providing marketers with an integrated look at a campaign`s marketing strategy, customer engagement, content and creative, execution, analytics, and data management.

Marketing 28

Marketing Marketing Strategies Analytics Strategy 28

The Financial Brand

MAY 23, 2017

Business Analytics (BA) and Business Intelligence (BI) are the foundations for marketing success for banks and credit unions.

Analytics 14

Analytics Marketing Technology Data 14

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets.

Regulation 156

Regulation Innovation Fintech Marketing 156

The Financial Brand

OCTOBER 15, 2023

Banks must leverage data, predictive analytics and modern technology to enable personalized, real-time engagement across the customer journey. This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand.

Data 42

Data Analytics Branding Technology 42

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Banking Trends Analysis Strategy 43