PYMNTS

MARCH 19, 2018

Data helps companies understand customers and change their go-to-market strategies to meet their buying habits. Data needs protection , however, a key desire of consumers who may be wary and weary of aggressive marketing. Think of it as outsourcing data analytics, to at least ensure that the data is in compliance.

Analytics 124

Analytics Data Compliance Tools 124

PYMNTS

NOVEMBER 3, 2017

It was a busy time for B2B venture capital this week, and while funding ranged across verticals from expense management to SaaS, there was a clear theme in investment rounds: high-tech data analytics. The company said it will use the backing to focus on its go-to-market strategy and expand existing leadership. Talent Management.

Analytics 189

Analytics Data Capital San Francisco 189

Independent Banker

OCTOBER 31, 2021

But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. In a 2019 Marketing Evolution survey, 37% of marketing professionals said their organization experienced wasted marketing spend—roughly 21 cents in every dollar.

Marketing 91

Marketing social media Video Community 91

The Financial Brand

OCTOBER 26, 2020

Better communications and training, versus more marketing technology, could turn things around. The post Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics appeared first on The Financial Brand. Right now, money, and data, are being wasted.

Analytics 42

Analytics Data Marketing Training 42

PYMNTS

MARCH 1, 2017

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said. TouchCR fills these needs, Hale said, noting that TouchCR works best for mid-market, consumer-facing companies.

Marketing 100

Marketing Data Innovation Retail 100

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. “The

Regulation 156

Regulation Innovation Fintech Marketing 156

South State Correspondent

SEPTEMBER 6, 2023

Putting Behavioral Deposit Pricing into Action Bundling products and putting them in sets of three is a tried and trusted marketing strategy among banks. The tactic of threes can be combined with various other behavioral deposit pricing tactics (below) to provide an even greater marketing and sales lift.

Marketing 195

Marketing Marketing Strategies Analytics Strategy 195

Perficient

MARCH 23, 2021

The data in this study was pulled from Google Analytics’ Benchmarking feature , which provides aggregated industry data from companies who share their data. We’ve broken it down into market segments, in both U.S. The following chart shows time-on-site stats by market category across different U.S. and globally. and global views.

Mobile 421

Mobile Study Community Industry 421

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. But, the platforms you use and the content you share needs to be relevant to the markets that use them. Is your web and social presence measuring up?

social media 76

social media Marketing Google Marketing Strategies 76

PYMNTS

FEBRUARY 26, 2020

Jill Adams, vice president of marketing with Qdoba, said the new options for customers, combined with efficiency for the company, made the endeavor a worthwhile one. That service will allow the chain to access a new level of information via data processing and analytics from the Paytronix model.

Customer Experience 130

Customer Experience Mobile Marketing Strategies Branding 130

PYMNTS

APRIL 11, 2017

Retailer Kohl’s announced Monday (April 10) that it named Greg Revelle as chief marketing officer. Greg and the marketing team will elevate and accelerate our loyalty and personalization efforts to help reach our goal of becoming the most engaging retailer in America.”. I’m energized by all of the opportunity ahead.”.

Analytics 122

Analytics Branding Strategy Leadership 122

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Five Traits of High-Impact Marketing Departments. All marketing departments work hard to serve their internal customers.

Marketing 100

Marketing Groups Branding Data 100

FICO

OCTOBER 31, 2016

However, those who are teaching predictive analytics often lack the resources to have their students apply the methodologies that they cover in class to real-life business problems. At its highest level, predictive analytics can be summarized as using historical information to predict the likelihood of a future event.

Analytics 40

Analytics San Diego Analysis Course 40

The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 37

Marketing Analytics Banking Trends Analysis 37

Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

Video 508

Video Survey Strategy Marketing 508

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. Euclid Analytics has found one anomaly that may turn all of this around on its head and bring the retail industry back to more traditional outreach efforts.

Study 114

Study Analytics Millennials Retail 114

Gonzobanker

JANUARY 29, 2018

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. What’s to be done?

Analytics 98

Analytics Resources Strategy Marketing Strategies 98

The Paypers

MAY 13, 2016

(The Paypers) Deloitte Digital , a digital consultancy company, has launched Digital Marketing Hub, providing marketers with an integrated look at a campaign`s marketing strategy, customer engagement, content and creative, execution, analytics, and data management.

Marketing 28

Marketing Marketing Strategies Analytics Strategy 28

Bobsguide

JULY 13, 2022

As NXTsoft continues its mission to foster open banking initiatives, providing financial institutions a way to leverage and integrate best of breed solutions, Diulus will work with NXTsoft’s direct sales, inside sales, marketing accounting teams and more to lead the go to market strategy for the organization.

Pennsylvania 88

Pennsylvania Denver Atlanta United States 88

The Financial Brand

JULY 26, 2020

Research from the Digital Banking Report finds smaller financial institutions are unable to use data and analytics effectively for marketing. The post Most Financial Marketers Failing to Leverage Data and AI appeared first on The Financial Brand.

Data 42

Data Marketing Analytics Digital Banking 42

The Financial Brand

MARCH 27, 2019

Financial marketers are unprepared to act on the need for improved data and advanced analytics. The post Data Analytics ‘Performance Gap’ Destroys Customer Experiences in Banking appeared first on The Financial Brand.

Customer Experience 33

Customer Experience Analytics Data Branding 33

The Financial Brand

MAY 24, 2017

Business Analytics (BA) and Business Intelligence (BI) are the foundations for marketing success for banks and credit unions.

Analytics 25

Analytics Marketing Marketing Strategies Strategy 25

PYMNTS

AUGUST 18, 2016

Marketing is an expensive but essential part of any business strategy, and often one with little bang for the buck. Also, determining how effective a firm’s PR is requires even more investment in systems that can monitor and analyze the effect of any marketing policy.

Data 100

Data Trends Marketing Strategies Strategy 100

Perficient

FEBRUARY 1, 2021

Sales and Marketing. It’s also important to note that while chatbots are key to seamless online experiences for customers, they need to be combined with a holistic marketing strategy to be most effective. Here are four areas in which chatbots can improve the car purchasing and ownership experience. Simple Questions.

Strategy 409

Strategy Branding Online Marketing Strategies 409

South State Correspondent

MAY 2, 2022

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know. Here is a fun exercise – Ask a bank product team, “How do you grow customers?”

social media 195

social media Management Marketing Resources 195

PYMNTS

DECEMBER 23, 2020

While running a modern loyalty and rewards program requires a degree of data and analytical skill, the good news is that the digital era has made that easier than ever. It’s all about being pragmatic, Hondal said, through the use of old-school cause-based marketing that emotionally connects with and matters to consumers now more than ever.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

The Financial Brand

MARCH 5, 2017

Predictive analytics, combined with advanced digital delivery options, can offer consumers financial solutions at the exact time of need.

Analytics 32

Analytics Marketing Big Data Marketing Strategies 32

PYMNTS

MAY 4, 2020

Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. Even an astute and sophisticated marketer like Apple CEO Tim Cook seemed to show an absence of data awareness on the company’s earnings call last week. In fact, there are as many as there are customer segments.

Strategy 182

Strategy How To Retail Data 182

The Financial Brand

FEBRUARY 3, 2022

Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community institutions are losing share among Millennial and Gen Z segments.

Marketing 30

Marketing Fintech Millennials Analytics 30

PYMNTS

APRIL 5, 2018

Helios and Matheson Analytics (HMNY) and MoviePass , the movie theater subscription service and a majority-owned subsidiary of HMNY, announced news on Thursday (April 5) that HMNY has acquired Moviefone , an entertainment service owned by Oath Inc., which is the former AOL. Moviefone has more than 6 million monthly unique visitors.

Analytics 100

Analytics Marketing Strategies Branding US 100

Social Assurance

NOVEMBER 19, 2021

First things first: Do you have a marketing budget? Many practices in the financial services industry are rapidly evolving and marketing budgets are fluctuating year-to-year. Deciding where to spend your marketing dollar can be a make-or-break decision for your organization. If not, set one soon! Set Your Goals. Let’s be real.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

PYMNTS

MARCH 1, 2019

Socure provides cloud-based fraud prevention and identity verification functionality to its business customers, and said in its announcement it plans to use the funding to focus on sales, marketing, research and customer support team expansion. growth trajectory, particularly in the healthcare and public sectors. Contrast Security.

Security 189

Security Capital Analytics Software 189

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. The reward is worth it!

Branding 15

Branding Marketing social media Marketing Strategies 15

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 38

Marketing Survey Branding Fintech 38

FICO

MAY 17, 2023

Which market trends matter – both in business and technology? Let’s take a look at some of the market trends that may resonate and be top of mind or perhaps a challenge. Market Insights Shaping the Strategy to Success Innovation is the driving force behind growth, and FICO remains at the forefront, committed to pushing boundaries.

Customer Experience 97

Customer Experience Innovation Trends Strategy 97

PYMNTS

MAY 15, 2018

He saw the opportunity in this market before the FinTech ecosystem declared enterprise-focused FinTech a ‘cool’ sector. That takeover sees Billtrust expanding its Quantum offering to integrate business credit reports, online credit applications, machine learning-powered credit scoring and credit analytics. ”

Leadership 100

Leadership Marketing Strategies Capital Analytics 100

PYMNTS

MAY 29, 2020

Our market strategy remains our priority for gaining market share and increasing inventory efficiencies in our top markets. Nordstrom said he also expects data and supply chain analytics to identify and act on potential omnichannel efficiencies. The company will also cut staff.

Cards 144

Cards Strategy Marketing Strategies Online 144