Perficient

JULY 31, 2020

Gartner says that in order for companies to innovate “their way beyond the post-COVID-19 world, data and analytics leaders require an ever-increasing velocity and scale of analysis in terms of processing and access to succeed in the face of unprecedented market shifts.”

Data 354

Data Analytics Strategy social media 354

PYMNTS

APRIL 7, 2017

This week, the two countries were the only markets that landed on the B2B venture capital board, with funding landing at SaaS, Big Data and procurement startups across a range of industries, from corporate social media management to marijuana procurement. B2B FinTechs in the U.S. Software-As-A-Service (SaaS).

social media 109

social media Big Data Capital Data 109

Perficient

DECEMBER 8, 2020

These companies are experimenting aggressively with personalized search experiences, attribute-based contact routing, custom call scripting, and social media text analysis to know when and what to communicate to consumers, predict actions, optimize offers, and identify when they are ready to buy.

Analytics 309

Analytics Leadership social media Data 309

PYMNTS

APRIL 28, 2017

Marchex, a mobile advertising analytics company, has announced the launch of Marchex Speech Analytics, a solution that enables actionable insights allowing companies to better understand what is happening on inbound phone calls from consumers.

Analytics 134

Analytics social media Innovation Operations 134

Gonzobanker

NOVEMBER 16, 2023

Banking leaders looking for the next wave of growth need to think differently about marketing to half the population. Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media.

social media 97

social media Marketing Millennials Trends 97

Perficient

JUNE 7, 2023

Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation. Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

social media 221

social media FDIC Analysis System 221

Perficient

JULY 13, 2022

In this data-driven world, this certification helps you showcase your data analytics skills. The exam tests the knowledge of designing and building scalable data models, cleaning and transforming data, and enabling advanced analytic capabilities that provide meaningful business value through easy-to-comprehend data visualizations.

Case Study 493

Case Study Data Study Analytics 493

PYMNTS

JANUARY 14, 2021

Businesses also use geocoding surveys as marketing and logistics tools to analyze certain markets or improve shipping processes. Customer communication, education and assured security are the keys to unlocking geocoding’s valuable analytics and ability to capture market share.

Analytics 170

Analytics Data Study Millennials 170

South State Correspondent

OCTOBER 16, 2024

The product generates significant fees and helps drive deposit balances, yet debit cards rarely get a mention in strategy, marketing, or customer profitability circles. In addition, the debit card manager would work with retail, small business, marketing, and the branch network to bridge across silos.

Cards 195

Cards How To Fraud ATM 195

PYMNTS

JANUARY 20, 2021

Currently listed on the OTC under the symbol WETG, the membership-based eCommerce platform WeTrade has a market cap of $1.7 Funds raised from the Nasdaq listing will be earmarked for research and development, marketing, staffing and investments. The company’s cloud intelligence division, YCloud, recently expanded into those markets. “We

social media 208

social media Big Data Video Analytics 208

Jeff For Banks

JUNE 25, 2014

Lance Kessler introduced a new subject to the ABA School of Bank Marketing Management (SBMM) this week. Marketing Leadership. A few months ago, he asked me and two other marketing experts to be on a panel for the class. I rejected the moniker "marketing expert". Key takeaways for marketing leadership: 1.

Leadership 138

Leadership Marketing Management social media 138

Insights on Business

JUNE 14, 2017

IBM has developed Watson Marketing capabilities to help banks discover insights beyond the abilities of conventional computing. Using Watson Marketing analytics, data sources such as images, video and social media can be coaxed to reveal insight. .”

Marketing 156

Marketing social media Millennials Customer Experience 156

Celent Banking

OCTOBER 15, 2014

Data analytics is not a new pursuit. But owing to the inherent complexity of advanced data analytics platforms, experience with data analytics has been the domain of only the largest organizations. Well, that depends on what you mean by data analytics. But are they? What gives? I think there are at least two reasons.

Survey 202

Survey Data Analytics Leadership 202

Perficient

JULY 10, 2023

Financial services institutions are especially vulnerable to these risks because of the emphasis many of their marketing and business models place on public trust and customer relationships. Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

social media 170

social media Risk Management Analysis Industry 170

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195

Marketing Taxes Training Management 195

Perficient

OCTOBER 7, 2020

The future points to remote patient monitoring for consumers in the home — we’ll see more embedded analytics, data streaming, and general at-home monitoring. Once we reach that point, marketing becomes more about the performance of a healthcare system and what it can do for a patient specifically, rather than generic brand messages.

Cleveland 309

Cleveland social media System Tools 309

Perficient

MAY 30, 2024

Comey as well as topical discussions spanning regulatory risk, market abuse, and leveraging technology in automation (RPA), data analytics and ML/AI. Sessions include a keynote interview with former FBI director James B.

Compliance 221

Compliance Industry New York social media 221

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? The latest Google algorithm update, Hummingbird, put more emphasis on content creation and social media.

social media 76

social media Marketing Google Marketing Strategies 76

PYMNTS

JANUARY 1, 2019

A robust supply of private capital reportedly is one of the main reasons for that, along with corporate cultures that are averse to public markets. Among the most anticipated are IPOs that will impact the mobility-as-a-service and ride-hailing ecosystems, social media, and data analytics. consumer ridesharing market.

Payments 223

Payments social media Analytics Capital 223

PYMNTS

JANUARY 28, 2020

As recently as a few years ago, experts were predicting the era of social media platforms was over, and that new entrants were far less likely to make a dent on the market than be bought out by the established names in the game. In that effort, in fact, it is hardly alone as social media platforms go.

social media 134

social media Video Branding Analytics 134

Accenture: Banking

JUNE 26, 2017

For lenders with the right analytical tools, these digital footprints create an ideal opportunity to intersect customers before they ever think about contacting their bank. With AI, predictive lenders can automate personalized marketing to acquire customers at scale, speed processes, limit manual intervention and cut costs.

Tools 221

Tools social media Analytics Data 221

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. His recent research reports have covered SMB lending, alternative lenders and automating commercial lending.

social media 150

social media Lending Community Community Bank 150

PYMNTS

DECEMBER 17, 2020

FreedomPay said it is “rapidly expanding on a global scale” in such markets as retail, eCommerce, hospitality and food and beverage. FreedomPay’s robust solutions across payments, security, identity, and data analytics are available in-store, online and on-mobile,” the press release said. Before, they were limited to one or two areas.

Fraud 174

Fraud Payments Philadelphia social media 174

Perficient

MARCH 8, 2021

In this video, Matt Ruud, Director of Digital Marketing at Perficient, and Eric Enge, Principal of Digital Marketing, dive into Step 3 of the 4 steps to a successful migration – Launch – and discuss what every marketing executive needs to consider when launching their migrated site. Matt: Well, it all starts with good tracking.

Video 309

Video Marketing social media Report 309

Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. Take advantage of free analytics tools.

Marketing 91

Marketing social media Video Community 91

South State Correspondent

DECEMBER 12, 2024

If you are conducting bank strategy or marketing around demographic information, at best you are being lazy and ineffective. At worst, you are being sexist, ageist and a bunch of other names that can hurt your culture and reputation while wasting your marketing budget. and then testing if they like it or not.

social media 195

social media Tools Marketing Data 195

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

PYMNTS

JANUARY 17, 2019

WhatsApp , a popular messaging service, recently surpassed the social media giant in terms of monthly active users. In fact, that happened last September, according to a report from analytics organization App Annie. A spokesperson from App Annie agreed with that sentiment. The future of the app is by no means assured, however.

social media 144

social media Analytics Mobile Report 144

Perficient

JANUARY 21, 2025

This approach goes beyond traditional omni-channel engagement, incorporating evolving technologies like social media, chatbots, and IoT, while respecting customer preferences and privacy. Recommended Approach: AI, when applied to claims, underwriting, and customer engagement, creates a market advantage.

Trends 221

Trends Customer Experience social media Innovation 221

Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

Community Bank 129

Community Bank Community Marketing Data 129

PYMNTS

APRIL 27, 2020

It found that 64 percent of consumers across 27 surveyed markets noted that they were using FinTech services. Cloud environments also make it easier to bring alternative sources of information into customer behavioral analytics. One study recently determined that the number of digital banking users is expected to exceed 3.6

Digital Banking 248

Digital Banking Tools social media Mobile 248

South State Correspondent

MAY 2, 2022

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know. Here is a fun exercise – Ask a bank product team, “How do you grow customers?”

social media 195

social media Management Marketing Resources 195

William Mills

FEBRUARY 25, 2016

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. For many FinTech companies, social media serves primarily as a source for leads.

social media 40

social media Training Tools Video 40

ABA Community Banking

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it with whatever else you’re doing marketing-wise. Looking at your blog’s analytics, you can easily see which posts were the most popular. Plan ahead of time.

Marketing 0

Marketing eBook social media Video 0

Gonzobanker

MAY 30, 2017

Everybody’s talking about analytics these days and it’s not just in the predictable tech and fraud circles but in finance, marketing and lines-of-business. It’s the topic we all have in common now … from “robust tech stacks” for techies to lenders interested in – to paraphrase Marketing Profiles, Inc. It’s everywhere.

Analytics 76

Analytics Data System social media 76

South State Correspondent

MARCH 23, 2022

In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. Xpeers are customer support help reachable by phone, chat, social media, or email.

Branding 221

Branding social media Strategy Data 221

PYMNTS

MARCH 10, 2020

In markets like Southeast Asia, high rates of credit-invisible, underbanked small businesses make filling the small business credit gap an even more difficult challenge. In Southeast Asian markets, banks’ lack of adequate data on SMB loan applicants is perhaps the tallest barrier to connecting SMBs to capital in the region.

Data 193

Data Lending Capital social media 193