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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

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Deep Dive: How Geocoding, Location Intelligence Unlock Valuable Analytics

PYMNTS

Sixty-one percent share their location data with social media platforms, 55 percent with communication apps and 51 percent with weather apps, yet only 43 percent are willing to share their locations with mobile banking apps. consumers — 138 million — share location data with at least one app.

Analytics 170
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Thanksgiving Weekend Shoppers Surpass NRF’s Forecast

PYMNTS

In a press release , the NRF and Prosper Insights & Analytics said the average shopper spent $313.29 Older millennials and Generation Xers spent the most, with their average purchase sizes coming in at $413.05. on gifts and other holiday items during the five-day shopping period. Of that, $217.37

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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

; increasingly sophisticated security threats; and, most recently, shifting customer expectations driven in large part by millennials. Millennials are a fastidious breed. They are tech savvy, mobile and social. More than ever – millennials seek customized experiences without a corresponding increase in prices.

Marketing 156
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Measuring Retail Success In The Digital Age

PYMNTS

They’re counting the proportion or number of millennials and Generation Z shoppers at a store, and counting the number of Instagram-popular fashion brands in a store. They also look at conversion, which means the number of people who visit a store’s website and then also come into the store in person to make a purchase.

Retail 131
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Despite Papyrus’ Closing, Stationery Retail Is Not All Doom-And-Gloom

PYMNTS

Millennials to the Rescue. The experience of buying, sending and receiving greeting cards continues to undergo changes in a world where social media and sparkling, decorated texts often suffice for getting across congratulatory messages. The move has much more to do with the decline of handwriting, of course.

Retail 183
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5 Ways Credit Unions Should Engage with Millennial Members on Social Media

NCR

Perhaps the most important and impactful way credit unions can attract and retain millennial members is through social engagement. billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. Social media wasn’t developed to be a silent one-way street.