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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195
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Apple Updates Website With Phil Schiller’s Replacement

PYMNTS

Apple has updated its website to show that Greg Joswiak has taken over for Phil Schiller as the company's new senior vice president of Worldwide Marketing, according to a Friday (Oct. Schiller transitioned to an Apple Fellow in August, according to a press release at the time. 2) report from MacRumors.

Apple 229
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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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What’s Behind Apple One’s Bundled Subscription Move?

PYMNTS

In an interview with Karen Webster, Brian Bogosian , CEO at sticky.io , an integrated eCommerce subscription management and recurring billing platform, said that Apple’s continued push into subscriptions is only one example of the allure of subscription eCommerce, and where it is headed. As joint research between PYMNTS and sticky.io

Apple 289
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Apple/Disney: Is Apple About To Make The Happiest Acquisition On Earth?

PYMNTS

The latest rumors about Apple buying Walt Disney Co. Of course, Jobs was also co-founder of a little computer startup you might have heard of called Apple, and at the time was in his second tour of duty as its CEO. aren’t new – they go back to Disney ’s 2006 acquisition of Pixar.

Apple 210
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Samsung, Apple Dominate $2B Wearables Market

PYMNTS

New data revealed that the North American wearables market hit $2 billion in the second quarter of 2019, with a 38 percent increase year-over-year. Numbers from Canalys showed that the quarter’s growth was led by Apple and Samsung , which had 32 percent and 121 percent growth, respectively, at 2.9 million and 800,000 units.

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Wearables Like Apple Watch Outsell Entire Watch Industry

PYMNTS

The Apple Watch had a record-breaking 2019, outselling the entire Swiss watch industry, a report by Strategy Analytics indicated on Wednesday (Feb. Apple Watch shipped 30.7 million for all Swiss watch brands combined. Regardless, shipments of Apple Watches grew 36 percent between 2018 and 2019. million units.

Apple 141