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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

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What’s Behind Apple One’s Bundled Subscription Move?

PYMNTS

In an interview with Karen Webster, Brian Bogosian , CEO at sticky.io , an integrated eCommerce subscription management and recurring billing platform, said that Apple’s continued push into subscriptions is only one example of the allure of subscription eCommerce, and where it is headed. As joint research between PYMNTS and sticky.io

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Apple Updates Website With Phil Schiller’s Replacement

PYMNTS

Apple has updated its website to show that Greg Joswiak has taken over for Phil Schiller as the company's new senior vice president of Worldwide Marketing, according to a Friday (Oct. Schiller transitioned to an Apple Fellow in August, according to a press release at the time. 2) report from MacRumors.

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Apple/Disney: Is Apple About To Make The Happiest Acquisition On Earth?

PYMNTS

The latest rumors about Apple buying Walt Disney Co. Of course, Jobs was also co-founder of a little computer startup you might have heard of called Apple, and at the time was in his second tour of duty as its CEO. aren’t new – they go back to Disney ’s 2006 acquisition of Pixar.

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Why (Win Or Lose) Apple Card May Already Be Changing Payments

PYMNTS

In technology, especially when it comes to consumer-focused technology, Apple is viewed as a disruptive force. but Apple has made itself indispensable across many verticals. The digital card will be linked to Apple Pay. Apple Card is set to be available starting this summer. A New Normal? The Incentives Question.

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How Apple Card Brings ‘Existential Crisis’ To Smaller FIs

PYMNTS

With the recent launch of the Apple Card , Apple has sent a signal that they seek to offer a better user experience than banks. In fact, their slogan for the card is “Created by Apple, Not a Bank?.” But Apple changed the definition of a cellphone — to a smartphone,” she remarked. Especially in the U.S.,

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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195