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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

This means that thanks to recent Apple upgrades in their operating system, most phones are now capable of receiving Rich Communication Services (RCS) messages in addition to traditional SMS. This transformation promises to bring a plethora of benefits and global brands are now gearing up.

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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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What’s Behind Apple One’s Bundled Subscription Move?

PYMNTS

In an interview with Karen Webster, Brian Bogosian , CEO at sticky.io , an integrated eCommerce subscription management and recurring billing platform, said that Apple’s continued push into subscriptions is only one example of the allure of subscription eCommerce, and where it is headed. As joint research between PYMNTS and sticky.io

Apple 289
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Apple Updates Website With Phil Schiller’s Replacement

PYMNTS

Apple has updated its website to show that Greg Joswiak has taken over for Phil Schiller as the company's new senior vice president of Worldwide Marketing, according to a Friday (Oct. Schiller transitioned to an Apple Fellow in August, according to a press release at the time. 2) report from MacRumors.

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Why (Win Or Lose) Apple Card May Already Be Changing Payments

PYMNTS

In technology, especially when it comes to consumer-focused technology, Apple is viewed as a disruptive force. but Apple has made itself indispensable across many verticals. The digital card will be linked to Apple Pay. Apple Card is set to be available starting this summer. A New Normal? The Incentives Question.

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How Apple Card Brings ‘Existential Crisis’ To Smaller FIs

PYMNTS

With the recent launch of the Apple Card , Apple has sent a signal that they seek to offer a better user experience than banks. In fact, their slogan for the card is “Created by Apple, Not a Bank?.” But Apple changed the definition of a cellphone — to a smartphone,” she remarked. Especially in the U.S.,

Apple 198
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Why Me-Too Services Can’t Save Apple

PYMNTS

Three years ago, I wrote a piece in which I said Apple had become the kind of company that Steve Jobs once said he never wanted it to be: one that follows the lead of others. Jobs felt so strongly that he said he’d rather gamble Apple’s future instead of trying to one-up everyone else after the fact. Copycatting in Cupertino.

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