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Social Media As The ?Ticket? For Contextual Commerce

PYMNTS

Sports fans can’t get enough of their favorite players and teams: Their social media accounts oftentimes have hundreds of thousands or millions of followers. They sold out in 23 minutes — proof that social media channels can be successful mediums for consumer purchases. And the shoes?

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

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Apple, NBA Team Up To Release Apple-Branded Playlist In Services Boost

PYMNTS

Apple has found what could be a powerful partner in getting its music offering out to more consumers. Even so, the outlook for Apple’s services – and the revenue coming from it – is hardly a slam dunk, even as the company looks to gain more from digital services in light of flagging hardware sales. More Digital Services Wins Needed.

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9 Steps to Creating a Content Hub That Converts

Perficient

Some measures you may want to consider are: Awareness and Consideration: Understand how content impacts brand awareness and perception. Measures may include brand mentions, inbound links, ranking keyword universe, and visits. We set up a comparison grid to ensure we’re comparing apples-to-apples for consistency.

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Apple Takes The Customer Service Show To Twitter

PYMNTS

Apple’s on Twitter! Although the tech giant maintains Twitter accounts for specific products under its brand, such as iTunes, Apple Music and Beats 1, Apple had declined to open a straight up “Apple” account on the social media platform. Kind of, sort of.

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Teens Love Instagram More Than Snapchat

PYMNTS

Instagram, the photo-sharing social media network operator owned by Facebook, has surpassed Snapchat as the most frequented social media platform among teenagers. Netflix received the top billing for streaming, with 38 percent of teens saying they watch media on it each day. ”

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Deep Dive: Why Seamless Payments Are Key To Customer Engagement During The Pandemic

PYMNTS

Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels. These trends are in turn ratcheting up the number of customers who are moving to new brands.

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