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Social Media As The ?Ticket? For Contextual Commerce

PYMNTS

Sports fans can’t get enough of their favorite players and teams: Their social media accounts oftentimes have hundreds of thousands or millions of followers. They sold out in 23 minutes — proof that social media channels can be successful mediums for consumer purchases. And the shoes?

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Apple, NBA Team Up To Release Apple-Branded Playlist In Services Boost

PYMNTS

Apple has found what could be a powerful partner in getting its music offering out to more consumers. Even so, the outlook for Apple’s services – and the revenue coming from it – is hardly a slam dunk, even as the company looks to gain more from digital services in light of flagging hardware sales. More Digital Services Wins Needed.

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
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Apple, Nike Lose Favor With Chinese Consumers

PYMNTS

A new survey has found that big retailers like Apple and Nike are losing favor in China, as consumers are showing a preference towards local brands. Chinese brands have been better at leveraging social media to reach out to shoppers in China,” said Catherine Lim, a Bloomberg Intelligence analyst.

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Apple Takes The Customer Service Show To Twitter

PYMNTS

Apple’s on Twitter! Although the tech giant maintains Twitter accounts for specific products under its brand, such as iTunes, Apple Music and Beats 1, Apple had declined to open a straight up “Apple” account on the social media platform. Kind of, sort of.

Apple 100
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Marketing Deposits Like Barbie

South State Correspondent

The brand amplified its marketing spend by creating a consistent theme of products and partnerships that reinforced themselves. Bank Lesson : Banks should consider developing and amplifying a signature brand element through their marketing. Walk into the average branch, and it’s usually hard to discern a bank’s brand.

Marketing 195
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Apple Hopes For Digital Services Slam Dunk With NBA Deal

PYMNTS

Apple has found what could be a powerful partner in getting its music offering out to more consumers. Even so, the outlook for Apple’s services – and the revenue coming from it – is hardly a slam dunk, even as the company looks to gain more from digital services in light of flagging hardware sales. More Digital Services Wins Needed.

Apple 130