How Apple Card Brings ‘Existential Crisis’ To Smaller FIs
PYMNTS
OCTOBER 4, 2019
With the recent launch of the Apple Card , Apple has sent a signal that they seek to offer a better user experience than banks. In fact, their slogan for the card is “Created by Apple, Not a Bank?.” And the card is no longer just a payment instrument; it’s more than the card itself.”.
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