New Data: U.S. Consumers And The ‘Everyday App’
PYMNTS
AUGUST 9, 2019
Then, there are Bridge Millennials. Bridge Millennials are a unique group of consumers, comprised of individuals between 30 and 40 years of age who exhibit cultural characteristics of both Generation X and Millennials. Among the Bridge Millennials in our study, 37.8 percent say they would trust Apple.
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