The Millennial-Driven Evolution Of Jet.com
PYMNTS
SEPTEMBER 18, 2018
To get more millennials on board, the Bentonville, Arkansas-based retailer is rolling out offerings designed to attract younger, well-to-do consumes in urban areas. Beyond carrying big brand products, Jet.com launched a private-label brand called Uniquely J last year to home in on the urban millennial crowd.
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