Bringing In Future Residents With Pop-Up Hotels
PYMNTS
JUNE 13, 2018
That was the case with WhyHotel’s building in the Pentagon City neighborhood of Arlington, VA, just outside of Washington, D.C. To promote its pop-up hotels, WhyHotel lists on sites where consumers traditionally find travel listings — homeshares and online travel agencies (OTAs) — as well as its own website. Our brand is brand new.
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