The Financial Brand

JULY 7, 2024

This article How BofA Is Driving to be ‘Local’ in More Markets appeared first on The Financial Brand. Physical presence married to digital innovation — plus an expanding role for the Erica virtual assistant — help BofA expand and grow.

Marketing 32

Marketing Branding Innovation Banking Trends 32

Gonzobanker

JANUARY 4, 2022

These fintech and banking trends should be on financial institutions’ radar in the year ahead. This list of top banking and fintech trends for 2022 won’t tell anyone anything they haven’t already heard about. what trends should be on their strategic priority list for the coming year.

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Trends Fintech social media Strategy 181

The Financial Brand

MARCH 20, 2024

This article The Importance of Primacy in Banking appeared first on The Financial Brand. Banks are over-reliant on new account metrics that don't correlate to profitability. This article The Importance of Primacy in Banking appeared first on The Financial Brand.

Branding 31

Branding Banking Trends Report Trends 31

The Financial Brand

OCTOBER 3, 2023

This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand. For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose.

social media 37

social media Strategy Branding Marketing 37

The Financial Brand

JANUARY 2, 2024

This article An Inside Look at Ally Bank’s Measured Roll-Out of GenAI appeared first on The Financial Brand. How can banks harness AI's emergent capabilities before public opinion or regulatory sentiment turns? Ally's responsible and inclusive approach is a good start.

Branding 34

Branding Banking Trends Report Trends 34

The Financial Brand

JANUARY 8, 2023

This article Banks Increase Collaboration With Fintechs and Third Parties appeared first on The Financial Brand. Fintech firms and third-party solution providers are speeding the development of new business models in banking through collaborative innovation.

Fintech 43

Fintech Branding Innovation Banking Trends 43

MyBankTracker

JANUARY 19, 2021

Here are some of the consumer banking trends that we believe will take hold in 2021. Consumer Banking Trends of 2020. Adoption of digital banking. Many bank customers were in for a shock when branches couldn’t open to the public. Expected Banking Trends for 2021. Related Articles.

Marketing 52

Marketing Banking Trends Trends Cards 52

The Financial Brand

NOVEMBER 21, 2023

This article Future Normal: A Futurist’s Roadmap for The Coming Decade appeared first on The Financial Brand. Rohit Bhargava explains how coming shifts in consumer behavior, work, identity, leadership, and more will impact banking.

Leadership 27

Leadership Branding Banking Trends Trends 27

The Financial Brand

AUGUST 20, 2023

This article The Importance of Continuous AI Innovation in Banking appeared first on The Financial Brand. As artificial intelligence advances and reshapes banking, AI maturity becomes crucial for financial institutions to remain competitive.

Innovation 15

Innovation Branding Banking Trends Trends 15