Article, Banking Trends and Marketing Strategies

What Bang Do Financial Marketers Get for Their Bucks?

The Financial Brand

JULY 1, 2024

This article What Bang Do Financial Marketers Get for Their Bucks? More marketing spend drove higher loan and deposit levels in all but one bank size category in 2023. This article What Bang Do Financial Marketers Get for Their Bucks? appeared first on The Financial Brand.

Marketing

Marketing Branding Marketing Strategies Banking Trends

Do Banks That Outspend Their Peers on Marketing Grow Faster?

The Financial Brand

SEPTEMBER 27, 2023

This article Do Banks That Outspend Their Peers on Marketing Grow Faster? Banks ramped up their marketing after the pandemic. This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand. appeared first on The Financial Brand.

Marketing

Marketing Branding Data Marketing Strategies

From TikTok to Trust: Building Relationships with Gen Z

The Financial Brand

OCTOBER 3, 2023

This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand. For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose.

social media

social media Strategy Branding Marketing

Webinars

Back to Basics with Reconciliations

MORE WEBINARS

2024 Marketing Roadmap: More Customer Focus, More Streamlining & Fresh Takes on Life’s Milestones

The Financial Brand

NOVEMBER 23, 2023

This article 2024 Marketing Roadmap: More Customer Focus, More Streamlining & Fresh Takes on Life’s Milestones appeared first on The Financial Brand. Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.

Marketing

Marketing Branding Marketing Strategies Banking Trends

Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study

The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

Community Bank

Community Bank Study Community Marketing

How First Horizon’s CMO Pushed for Growth from a Pandemic to a Merger Misfire

The Financial Brand

SEPTEMBER 13, 2023

This article How First Horizon’s CMO Pushed for Growth from a Pandemic to a Merger Misfire appeared first on The Financial Brand. Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup.

Analytics

Analytics Strategy Branding Marketing

3 Ways Marketing Needs to Pivot in a Recession

The Financial Brand

JANUARY 15, 2023

This article 3 Ways Marketing Needs to Pivot in a Recession appeared first on The Financial Brand. Want to improve the return on marketing investments? Tap into these three trends to strengthen connections with consumers in uncertain times.

Marketing

Marketing Trends Branding Marketing Strategies

Will CFPB’s New Data Sharing Rules Alter the Banking Landscape?

The Financial Brand

NOVEMBER 9, 2022

This article Will CFPB’s New Data Sharing Rules Alter the Banking Landscape? The agency's rapid development of data sharing rules among banks, fintechs and other players will have major impact on banking's future. This article Will CFPB’s New Data Sharing Rules Alter the Banking Landscape?

Data

Data Branding Fintech Marketing Strategies

Deposit Competition Is On, But Should CDs Still Be the Go-To?

The Financial Brand

MARCH 5, 2023

This article Deposit Competition Is On, But Should CDs Still Be the Go-To? Banks and credit unions are vying for consumer deposits and the heated competition is likely to rage on for years. This article Deposit Competition Is On, But Should CDs Still Be the Go-To? appeared first on The Financial Brand.

Branding

Branding Marketing Strategies Banking Trends Trends

Banks Are Trying Out New Ideas to Connect with Female Customers

The Financial Brand

JULY 28, 2023

This article Banks Are Trying Out New Ideas to Connect with Female Customers appeared first on The Financial Brand. Banks have struggled to engage women over the years, but a new wave of initiatives aims to change that — including a CD that’s helping one bank raise deposits.

Branding

Branding Marketing Strategies Banking Trends Trends

When ‘Signature’ or ‘Republic’ in Your Name Creates a Marketing Emergency

The Financial Brand

MARCH 19, 2023

This article When ‘Signature’ or ‘Republic’ in Your Name Creates a Marketing Emergency appeared first on The Financial Brand. Just over a dozen financial institutions share an unexpected connection with two banks generating grim headlines. Here’s how they reacted.

Marketing

Marketing Branding Marketing Strategies Banking Trends

SVB Post-Mortem: Communications Lessons Amid the Collapse

The Financial Brand

MARCH 19, 2023

This article SVB Post-Mortem: Communications Lessons Amid the Collapse appeared first on The Financial Brand. Silicon Valley Bank's eleventh hour efforts to rescue itself suffered from poor execution, an expert says. This article SVB Post-Mortem: Communications Lessons Amid the Collapse appeared first on The Financial Brand.

Branding

Branding Marketing Strategies Banking Trends Trends

Digital Marketing Maturity Still Lags in Spite of More Tools in the Toolbox

The Financial Brand

APRIL 2, 2023

This article Digital Marketing Maturity Still Lags in Spite of More Tools in the Toolbox appeared first on The Financial Brand. Regulatory compliance, legacy technology and lack of expertise prevent banks and credit unions from achieving maturity in their digital market efforts. What's the hold-up?

Tools

Tools Marketing Compliance Branding

Can Geolocation Unlock Trust in the Next Generation of Bank Customers?

The Financial Brand

MAY 28, 2024

This article Can Geolocation Unlock Trust in the Next Generation of Bank Customers? This article Can Geolocation Unlock Trust in the Next Generation of Bank Customers? appeared first on The Financial Brand.

Branding

Branding Technology Marketing Strategies Banking Trends

Other ‘Signature’ and ‘Republic’ Banks Tackle Marketing Crisis

The Financial Brand

MARCH 19, 2023

This article Other ‘Signature’ and ‘Republic’ Banks Tackle Marketing Crisis appeared first on The Financial Brand. Just over a dozen financial institutions share an unexpected connection with two banks generating grim headlines. Here’s how they reacted.

Marketing

Marketing Branding Marketing Strategies Banking Trends

Deposit Stability Matters More Than Low-Cost Money Now

The Financial Brand

APRIL 7, 2023

This article Deposit Stability Matters More Than Low-Cost Money Now appeared first on The Financial Brand. This article Deposit Stability Matters More Than Low-Cost Money Now appeared first on The Financial Brand. Cheap deposits? That would be great — but being able to hold onto deposits takes higher priority now.

Branding

Branding Marketing Strategies Banking Trends Trends

Rate Wars: How Digital Banks Keep Pushing CDs Higher

The Financial Brand

MARCH 15, 2023

This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand. This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand.

Digital Banking

Digital Banking Branding Capital Marketing Strategies

Engagement Is Your Ultimate Goal, Not Customer Experience

The Financial Brand

JUNE 11, 2023

This article Engagement Is Your Ultimate Goal, Not Customer Experience appeared first on The Financial Brand. This article Engagement Is Your Ultimate Goal, Not Customer Experience appeared first on The Financial Brand.

Customer Experience

Customer Experience Exercises Branding Marketing Strategies

Community Banking Brief

What Bang Do Financial Marketers Get for Their Bucks?

Do Banks That Outspend Their Peers on Marketing Grow Faster?

Webinars

Trending Sources

From TikTok to Trust: Building Relationships with Gen Z

Webinars

2024 Marketing Roadmap: More Customer Focus, More Streamlining & Fresh Takes on Life’s Milestones

Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study

How First Horizon’s CMO Pushed for Growth from a Pandemic to a Merger Misfire

3 Ways Marketing Needs to Pivot in a Recession

Will CFPB’s New Data Sharing Rules Alter the Banking Landscape?

Deposit Competition Is On, But Should CDs Still Be the Go-To?

Banks Are Trying Out New Ideas to Connect with Female Customers

When ‘Signature’ or ‘Republic’ in Your Name Creates a Marketing Emergency

SVB Post-Mortem: Communications Lessons Amid the Collapse

Digital Marketing Maturity Still Lags in Spite of More Tools in the Toolbox

Can Geolocation Unlock Trust in the Next Generation of Bank Customers?

Other ‘Signature’ and ‘Republic’ Banks Tackle Marketing Crisis

Deposit Stability Matters More Than Low-Cost Money Now

Rate Wars: How Digital Banks Keep Pushing CDs Higher

Engagement Is Your Ultimate Goal, Not Customer Experience

Stay Connected