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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. This article highlights Gentle Monster’s five-step process that might change how you look at the future. While many brands direct message celebrities wanting exposure and get ignored, Gentle Monster went after centers of influence (COIs) as a side door.

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Flexible Designs, Floorplans & Branding Help Future-Proof Bank Branches

The Financial Brand

This article Flexible Designs, Floorplans & Branding Help Future-Proof Bank Branches appeared first on The Financial Brand. In an environment of segmented markets and fast-changing consumer behaviors, flexible branch designs enable banks to respond quickly.

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7 Rules To Improve Total Experience Using the “Time-on-Task” Methodology

South State Correspondent

In this article, the last in the series, we give you seven rules to improve your bank. We don’t care if it is an ATM, a new branch design, a fraud database, a deposit account opening product, or a core system, time matters. Similarly, another bank developed a service and branding campaign around “AskOnce.”

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Gonzo Goes to BAI Retail Delivery 2014: Sweet Home Chicago?

Gonzobanker

Tom McGill of First Financial Bank led a session with our own Jim Burson where McGill pointed to the risks of single-service customers, the importance of customers advocating for your brand, and getting bank reporting accountability simplified across channels. The big theme was branch of the future. So, we get it.

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