Steal This 5-Step Banking Innovation Playbook from Gentle Monster
South State Correspondent
MAY 1, 2024
Honkook Kim and his Gentle Monster Brand is a perfect example. This article highlights Gentle Monster’s five-step process that might change how you look at the future. While many brands direct message celebrities wanting exposure and get ignored, Gentle Monster went after centers of influence (COIs) as a side door.
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