The Financial Brand

SEPTEMBER 30, 2024

This article After Record Growth, Here’s How the U.S. Hispanic Population Will Revolutionize Brand Marketing appeared first on The Financial Brand. This article After Record Growth, Here’s How the U.S. Hispanic Population Will Revolutionize Brand Marketing appeared first on The Financial Brand.

Branding 31

Branding Marketing Marketing Strategies Strategy 31

The Financial Brand

JULY 31, 2024

This article Inside the AmEx Brand Strategy That’s Winning Younger Consumers appeared first on The Financial Brand. A strategic focus on personalization, digital innovation, and lifestyle experiences has propelled the American Express brand into the wallets of Gen Z and millennials.

Branding 34

Branding Strategy Millennials Innovation 34

The Financial Brand

JUNE 30, 2024

This article How First Horizon’s Branding Strategist Pursues ‘Relevancy’ for Its Customers and Prospects appeared first on The Financial Brand. Regional bank's branding strategy chief aims to bring First Horizon front of mind when the time is ripe.

Branding 32

Branding Regional Strategy Marketing Strategies 32

The Financial Brand

MAY 8, 2024

This article How ‘Social-First’ Brands Drive Revenue, Not Just Awareness appeared first on The Financial Brand. This article How ‘Social-First’ Brands Drive Revenue, Not Just Awareness appeared first on The Financial Brand.

Branding 36

Branding social media Community 36

The Financial Brand

JULY 22, 2024

This article Are Co-Branded Credit Cards the Key to Attracting Card Revenue? appeared first on The Financial Brand. Co-branded cards is the new untapped potential in consumer credit. This article Are Co-Branded Credit Cards the Key to Attracting Card Revenue? appeared first on The Financial Brand.

Branding 32

Branding Cards Study Trends 32

The Financial Brand

JUNE 9, 2024

This article From Outside Banking: How Brands Should Weather Consumer Skepticism of GenAI appeared first on The Financial Brand. This article From Outside Banking: How Brands Should Weather Consumer Skepticism of GenAI appeared first on The Financial Brand.

Branding 36

Branding 36

The Financial Brand

JUNE 12, 2024

This article Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty. appeared first on The Financial Brand. This article Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty. appeared first on The Financial Brand.

Branding 36

Branding Community Bank Community Fintech 36

The Financial Brand

JANUARY 17, 2024

This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand. This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand.

Texas 35

Texas Branding Community Marketing Strategies 35

The Financial Brand

DECEMBER 8, 2022

This article Rising Cybersecurity Risks Will Plague Banking Brands in 2023 appeared first on The Financial Brand. This article Rising Cybersecurity Risks Will Plague Banking Brands in 2023 appeared first on The Financial Brand.

Branding 41

Branding Technology 41

The Financial Brand

NOVEMBER 8, 2023

This article Prioritizing a Human Touch Is Essential to Bank Branding appeared first on The Financial Brand. A bank's brand story can no longer be confined to static logos or catchy slogans. This article Prioritizing a Human Touch Is Essential to Bank Branding appeared first on The Financial Brand.

Branding 31

Branding Customer Experience Company 31

The Financial Brand

OCTOBER 4, 2023

This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand. This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand.

Branding 35

Branding New York Community Operations 35

The Financial Brand

MAY 31, 2023

This article What Does It Take to Attract Deposits with a Digital-Only Bank Brand? appeared first on The Financial Brand. This creates an opening for traditional players that launch digital brands. This article What Does It Take to Attract Deposits with a Digital-Only Bank Brand?

Branding 39

Branding Digital Banking Marketing 39

The Financial Brand

JULY 29, 2023

This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? appeared first on The Financial Brand. An influencer makes for an excellent supplement in a bank's brand. This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands?

Marketing Strategies 29

Marketing Strategies Branding Strategy Marketing 29

The Financial Brand

NOVEMBER 7, 2024

This article Beyond Automation: Brian Solis on Why Leadership Requires a Complete Mindshift appeared first on The Financial Brand. This article Beyond Automation: Brian Solis on Why Leadership Requires a Complete Mindshift appeared first on The Financial Brand.

Leadership 41

Leadership Branding 41

The Financial Brand

NOVEMBER 22, 2022

This article Flexible Designs, Floorplans & Branding Help Future-Proof Bank Branches appeared first on The Financial Brand. This article Flexible Designs, Floorplans & Branding Help Future-Proof Bank Branches appeared first on The Financial Brand.

Branding 32

Branding Branch Design Marketing 32

The Financial Brand

NOVEMBER 16, 2023

This article How 5 Differentiated Bank Brands Work to Stand Out from the Crowd appeared first on The Financial Brand. Ally, USAA, Varo, and other winning brands share a common strategy: Vision backed by creativity and execution.

Branding 28

Branding Strategy Marketing Strategies Marketing 28

The Financial Brand

FEBRUARY 21, 2024

This article The Financial Brand Forum 2024 – Winter Discount Expires Thursday appeared first on The Financial Brand. This article The Financial Brand Forum 2024 – Winter Discount Expires Thursday appeared first on The Financial Brand. The best offer will be gone in just a few hours.

Branding 18

Branding Banking Trends Trends Strategy 18

The Financial Brand

NOVEMBER 13, 2024

This article Inside Klarna’s High-Profile Giant Bet on AI appeared first on The Financial Brand. This article Inside Klarna’s High-Profile Giant Bet on AI appeared first on The Financial Brand.

Branding 32

Branding Operations Company Fintech 32

The Financial Brand

NOVEMBER 11, 2024

This article ‘Insane Perks’ and Smart Strategy: How Berkshire Bank Created a Digital Success Story appeared first on The Financial Brand. This article ‘Insane Perks’ and Smart Strategy: How Berkshire Bank Created a Digital Success Story appeared first on The Financial Brand.

Strategy 33

Strategy Community Bank Branding Community 33

The Financial Brand

NOVEMBER 13, 2024

This article Gen Z is 30% More Likely to Open a New Savings Account — What’s Driving Their Choices? appeared first on The Financial Brand. This article Gen Z is 30% More Likely to Open a New Savings Account — What’s Driving Their Choices? appeared first on The Financial Brand.

Branding 34

Branding 34

The Financial Brand

NOVEMBER 14, 2024

This article Chatting Things Through: The Current State of Chatbots in Mobile Banking appeared first on The Financial Brand. This article Chatting Things Through: The Current State of Chatbots in Mobile Banking appeared first on The Financial Brand.

Mobile 30

Mobile Branding America Fintech 30

The Financial Brand

FEBRUARY 19, 2024

This article Join the AI Revolution at The Financial Brand Forum 2024 appeared first on The Financial Brand. This article Join the AI Revolution at The Financial Brand Forum 2024 appeared first on The Financial Brand. Reserve your place before February 22.

Branding 18

Branding Conference Strategy Banking Trends 18

The Financial Brand

NOVEMBER 7, 2024

This article What It Takes for Financial Websites to Punch Above Their Weight appeared first on The Financial Brand. This article What It Takes for Financial Websites to Punch Above Their Weight appeared first on The Financial Brand. From TikTok to AI, modern banking websites must evolve beyond basic service portals.

Branding 34

Branding Digital Banking 34

The Financial Brand

NOVEMBER 5, 2024

This article What Do FDIC Examiners Think About AI? To Find Out, I Asked One appeared first on The Financial Brand. This article What Do FDIC Examiners Think About AI? To Find Out, I Asked One appeared first on The Financial Brand.

FDIC 34

FDIC Branding Meeting 34

The Financial Brand

NOVEMBER 6, 2024

This article High-Performing Credit Unions All Share This One Trait — And It’s Critical to Loan Growth appeared first on The Financial Brand. This article High-Performing Credit Unions All Share This One Trait — And It’s Critical to Loan Growth appeared first on The Financial Brand.

Branding 35

Branding Lending Meeting 35

The Financial Brand

NOVEMBER 15, 2022

This article ‘Hug Your Haters’: Day 1 Takeaways from The Financial Brand Forum appeared first on The Financial Brand. This article ‘Hug Your Haters’: Day 1 Takeaways from The Financial Brand Forum appeared first on The Financial Brand.

Branding 31

Branding Banking Trends Trends Strategy 31

The Financial Brand

OCTOBER 30, 2024

This article Banks Want Customers to Take Security Seriously. appeared first on The Financial Brand. This article Banks Want Customers to Take Security Seriously. appeared first on The Financial Brand. appeared first on The Financial Brand. Here’s How They’re Doing it. Here’s How They’re Doing it.

Security 36

Security Branding Customer Experience America 36

The Financial Brand

NOVEMBER 4, 2024

This article Will Nonbank Intermediaries Tip the Balance Towards Instant Payments? appeared first on The Financial Brand. This article Will Nonbank Intermediaries Tip the Balance Towards Instant Payments? appeared first on The Financial Brand. appeared first on The Financial Brand.

Payments 34

Payments Branding Report Trends 34

The Financial Brand

NOVEMBER 10, 2024

This article Banks Embrace AI: NVIDIA Survey Reveals Rapid Shift to Implementation appeared first on The Financial Brand. This article Banks Embrace AI: NVIDIA Survey Reveals Rapid Shift to Implementation appeared first on The Financial Brand.

Survey 31

Survey Branding Digital Banking Technology 31

The Financial Brand

NOVEMBER 16, 2022

This article Innovation Challenge: Day 2 Takeaways from The Financial Brand Forum appeared first on The Financial Brand. This article Innovation Challenge: Day 2 Takeaways from The Financial Brand Forum appeared first on The Financial Brand. Most banking leaders find innovation an ongoing struggle.

Branding 29

Branding Innovation Banking Trends Trends 29

The Financial Brand

NOVEMBER 1, 2024

This article More Community Banks Tap Treasury Management for Non-Interest Income appeared first on The Financial Brand. This article More Community Banks Tap Treasury Management for Non-Interest Income appeared first on The Financial Brand.

Community Bank 35

Community Bank Community Management Branding 35

The Financial Brand

FEBRUARY 19, 2024

This article Join the AI Revolution at The Financial Brand Forum 2024 appeared first on The Financial Brand. This article Join the AI Revolution at The Financial Brand Forum 2024 appeared first on The Financial Brand. Reserve your place before February 22.

Branding 17

Branding Conference Strategy Banking Trends 17

The Financial Brand

NOVEMBER 4, 2024

This article Move Beyond Traditional Marketing to Embrace AI-Driven Personalization appeared first on The Financial Brand. This article Move Beyond Traditional Marketing to Embrace AI-Driven Personalization appeared first on The Financial Brand. Consumers expect contextual personalization across channels and in real-time.

Marketing 32

Marketing Branding 32

The Financial Brand

OCTOBER 29, 2024

This article 5 Things Banking Marketers Should Consider Before Responding to Fed Rate Cuts appeared first on The Financial Brand. This article 5 Things Banking Marketers Should Consider Before Responding to Fed Rate Cuts appeared first on The Financial Brand. As Fed rate cuts begin, banks face a slew of risks.

Marketing 35

Marketing Strategy Branding How To 35

The Financial Brand

NOVEMBER 6, 2024

This article Why Banks Should Rethink ‘Every Company is a Software Company’ appeared first on The Financial Brand. This article Why Banks Should Rethink ‘Every Company is a Software Company’ appeared first on The Financial Brand.

Software 32

Software Company Resources Branding 32

The Financial Brand

NOVEMBER 17, 2024

This article Citizens Bank Pushes Digital Services Deeper for Better Customer Engagement appeared first on The Financial Brand. This article Citizens Bank Pushes Digital Services Deeper for Better Customer Engagement appeared first on The Financial Brand.

Regional 23

Regional Branding Digital Banking Mobile 23

The Financial Brand

OCTOBER 25, 2024

This article The Churn Challenge: Four Big Ideas for Banks and Credit Unions Looking to Drive Down Attrition appeared first on The Financial Brand. This article The Churn Challenge: Four Big Ideas for Banks and Credit Unions Looking to Drive Down Attrition appeared first on The Financial Brand.

Branding 35

Branding Strategy Data Marketing 35