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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. In this blog, we will look at how a non-banking company can offer bank-like perks to its clients and workers. Consider the evolution of eBay.

Branding 472
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Are you focused on the right customer?

Chris Skinner

Another few articles I’ve picked up this week have focused upon the new generation of consumer: Gen Z. I would call them the iGen but that’s too branded, so marketers call them Gen Z. Who are the Z Gen? As of 2019, the breakdown by age looks like this: Baby … The post Are you focused on the right customer?

Branding 372
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Ideas To Improve Your Bank’s Brand Value Proposition

South State Correspondent

If you want to know if your bank has an alignment problem, ask ten co-workers, ”What is your bank’s brand value proposition? In this article, we look at why getting clarity around your bank’s brand proposition is important and some ideas to consider. The Harley Davidson Story Consider Harley Davidson.

Branding 195
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Why Mapping User Needs is Critical to SEO – Here’s Why #251

Perficient

It’s basically just an article information site, but they went extraordinarily deep. I can’t actually name the site, but it shows how they compare against large brand-name competitors, and they’re doing extremely well. You can be an affiliate, small business, major brand—it doesn’t matter.

Google 508
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How Article Wants To Conquer Furniture Delivery’s Last Mile

PYMNTS

Article is part of that up-and-coming class, though its story is a bit different than its fellows in the field. Andy Prochazka, now Article’s chief marketing officer, had discovered while working in China the really massive gaps between production costs and retail pricing. “It Article launched to do just that.

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. This article looks at how this bank does it and provides a step-by-step breakdown of how you can incorporate their lessons into your bank to create outsized financial performance and differentiate franchise value.

Branding 221
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Improving My Writing Skills Through My Perficient Internship

Perficient

My first project as an intern was writing an article about employee wellness for Perficient Pulse, the internal magazine shared with colleagues across the globe. It was my first piece of writing for Perficient, so adjusting to their brand standards was a big learning curve in terms of style, consistency, and language.

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