Article Branding Community 
Perficient
JANUARY 12, 2021
My first project as an intern was writing an article about employee wellness for Perficient Pulse, the internal magazine shared with colleagues across the globe. It was my first piece of writing for Perficient, so adjusting to their brand standards was a big learning curve in terms of style, consistency, and language.
South State Correspondent
MARCH 23, 2022
If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. This article looks at how this bank does it and provides a step-by-step breakdown of how you can incorporate their lessons into your bank to create outsized financial performance and differentiate franchise value.
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Perficient
JANUARY 25, 2021
In this article, I want to focus in on the specific implications for hospitals and integrated delivery networks. As care becomes unevenly distributed thanks to mega-mergers, healthcare quality gaps will become more evident in communities that are underserved, in both urban and rural areas. Business Model Disruption (Finally).
Abrigo
NOVEMBER 15, 2014
Online platforms like Facebook and Twitter allow people to connect with one another as well as with brands. As a bank or credit union – and a unique brand reaching customers every day – is your institution active on social media? News articles relevant to your social audience is another way to engage.
PYMNTS
MARCH 10, 2020
Those funds are being repurposed toward building community, toward crisis mitigation and, on the whole, toward keeping the consumer relationship alive and vital — even when consumers aren’t going to the stores. Instead, it is about establishing presence. Instead, it is about establishing presence.
South State Correspondent
SEPTEMBER 30, 2024
In Q2/24 the average return of asset (ROA) for community banks (under $10B in assets) was 1.08%. But within the community banking sector, performance varied among banks significantly and a large swath of banks need to improve ROA. of community banks reported negative ROA. While the average ROA was 1.08%, approximately 5.7%
South State Correspondent
JUNE 25, 2024
In a previous article [ here ] we discussed why community banks need product managers to ensure that financial products and services are effectively developed, launched, and managed to meet customers’ evolving needs and the bank’s risk and profitability goals. Not all customers are the right fit for the product.
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