Perficient

SEPTEMBER 30, 2020

Unlike with graphics and gifs, it is less important to stay within brand guidelines when designing a graph or chart. Refer to this article as a guide for using color within your graphs. See open jobs or join our community for career tips, job openings, company updates, and more! Use Color Wisely.

Data 322

Data Branding Guidelines Community 322

Abrigo

FEBRUARY 12, 2025

In the same way, FIs have consistently leveraged data and technology to solve challenges and serve communities better. Generative AI , another subcategory of AI, also learns from data, but it can create brand-new content in the form of text, images, music, etc. This AI era is no different.

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Lending Data Fraud Technology 221

PYMNTS

MARCH 10, 2020

Those funds are being repurposed toward building community, toward crisis mitigation and, on the whole, toward keeping the consumer relationship alive and vital — even when consumers aren’t going to the stores. Instead, it is about establishing presence. Instead, it is about establishing presence.

Community 150

Community social media Marketing Branding 150

The Financial Brand

NOVEMBER 1, 2024

This article More Community Banks Tap Treasury Management for Non-Interest Income appeared first on The Financial Brand. This article More Community Banks Tap Treasury Management for Non-Interest Income appeared first on The Financial Brand.

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Community Bank Community Management Branding 35

The Financial Brand

DECEMBER 3, 2024

This article How a $1 Billion Community Bank Outperforms Industry Giants appeared first on The Financial Brand. Webster Five's retail banking chief shares how smaller banks can leverage technology partnerships and community focus to compete effectively with larger institutions.

Community Bank 34

Community Bank Community Industry Branding 34

The Financial Brand

OCTOBER 28, 2024

This article How This Community Bank Tripled Loan Volume Using Smart Automation appeared first on The Financial Brand. Evans Bank’s journey from manual loan processing to instant decisioning highlights how community banks can modernize lending while maintaining strong risk controls.

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Community Bank Community Branding Lending 30

South State Correspondent

SEPTEMBER 30, 2024

In Q2/24 the average return of asset (ROA) for community banks (under $10B in assets) was 1.08%. But within the community banking sector, performance varied among banks significantly and a large swath of banks need to improve ROA. of community banks reported negative ROA. While the average ROA was 1.08%, approximately 5.7%

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Community Bank Community National Regional 195

South State Correspondent

JUNE 25, 2024

In a previous article [ here ] we discussed why community banks need product managers to ensure that financial products and services are effectively developed, launched, and managed to meet customers’ evolving needs and the bank’s risk and profitability goals. Not all customers are the right fit for the product.

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Lending Management Community Bank Community 195

South State Correspondent

OCTOBER 16, 2024

In this article, we look at profitability and some simple ways that banks can boost customer profitability by using the debit card. Because of this, by promoting your card, your bank is promoting its brand and creating a more important customer. Debit Card Profitability We will start with debit card profitability.

Cards 195

Cards How To Fraud ATM 195

PYMNTS

OCTOBER 26, 2020

According to Arcane, much of that comes from trades done in areas with little developed financial services, including communities where migrant workers are sending funds to their families. Creator Coin is intended to offer custom-branded cryptocurrencies for content creators and personalities.

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Bitcoin cryptocurrency blockchain Video 169

PYMNTS

APRIL 15, 2020

That competition has also extended to high-end furniture market, which is starting to show some new activity with Crate & Barrell, CB2, West Elm and now a direct-to-consumer (D2C) Canadian brand called Article gaining momentum. Article has now lifted off from its Vancouver base and has taken its unique business model to the U.S.,

Marketing 141

Marketing Los Angeles Branding Customer Experience 141

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. This article highlights Gentle Monster’s five-step process that might change how you look at the future.

Innovation 195

Innovation social media Branding Marketing 195

South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is one of the great mysteries of community banking. To register or learn more, go HERE.

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How To Examples Resources Marketing 195

South State Correspondent

JULY 6, 2022

In an earlier article, we discussed how we use “cost per impression” as a metric for planning, budgeting, and executing bank events that are specific for customer retention and branding. For the enterprising community bank, they will essentially find themselves being one of the few banks there.

Data 195

Data Management Conference Branding 195

The Financial Brand

NOVEMBER 26, 2024

This article Community Banks Remain Troublingly Vulnerable to Third-Party Cybersecurity Risk appeared first on The Financial Brand. This article Community Banks Remain Troublingly Vulnerable to Third-Party Cybersecurity Risk appeared first on The Financial Brand.

Community Bank 19

Community Bank Community Branding Industry 19

South State Correspondent

FEBRUARY 23, 2022

In this article, we look at the elements of excellent bank product design and provide some hacks on how to improve your current product offerings. Many of these products provide a sense of community (Facebook). These emotional attributes can usually stem from a bank’s brand.

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Branding Marketing Apple Google 195

Jeff For Banks

FEBRUARY 27, 2025

The Problem: Financial Literacy as a Cost Center Currently, financial wellness initiatives often operate as cost centers, driven by compliance or community relations. Strengthened community impact and brand reputation. Share this article with your colleagues and industry peers to spark a vital conversation.

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Community Conference Taxes Management 65

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 14) @News_CUInsight – CUInsight is an independent source of news on the credit union community.

social media 150

social media Lending Community Community Bank 150

The Financial Brand

DECEMBER 16, 2024

This article Community Banks Face Perfect Storm of Cybersecurity, Regulatory and Funding Pressures appeared first on The Financial Brand. A new CSBS survey reveals community banks caught between innovation and risk as they face rising cybersecurity threats, regulatory pressures and funding challenges.

Community Bank 17

Community Bank Community Survey Branding 17

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. We brought back tons of bank input on budget allocations, so look for a future article on how banks plan to spend their marketing budgets next year.

Conference 195

Conference Marketing social media Data 195

South State Correspondent

MARCH 21, 2023

The need for a known, reliable brand creates an excellent opportunity for community banks to help small business customers while building deposit balances. This article breaks down how you can use the ERC Assist product to generate deposits in an innovative way. ERC Assist also serves to differentiate your bank from competitors.

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Taxes Community Bank Community Operations 195

The Financial Brand

JANUARY 17, 2024

This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand. This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand.

Texas 35

Texas Branding Community Marketing Strategies 35

Independent Banker

NOVEMBER 13, 2014

Posting a link to a relevant article or blog. Weekly activities include: Writing an article and posting it, or posting an article from your bank. IB: Who should use LinkedIn at your community bank and why? Social media articles: www.independentbanker.org/social-media-matters. Checking mail and replying.

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Virginia social media Community Groups 70

The Financial Brand

DECEMBER 6, 2024

This article Why Playing It Safe in Financial Services Marketing Is Riskier Than You Think appeared first on The Financial Brand. To stand out, define and engage your community directly and personally. Competing solely on rates and returns is a race to the bottom.

Marketing 31

Marketing Community Branding Marketing Strategies 31

South State Correspondent

AUGUST 8, 2022

In this article, we put some data behind the trends and provide optimal targets to help you run your bank more successfully. Insight #1 – Deposit & Margin Management: Deposit runoff has started and will make it to community banks by October. For 2Q, larger community banks lost about 0.3% Methodology.

Trends 195

Trends Community Bank Community Retail 195

PYMNTS

OCTOBER 3, 2017

The new customer touchpoint will “get merchandise into shoppers’ hands faster,” according to the article. “As It will expand selection, improve brand exposure and allow Toys R Us to use accumulated data from third-party sellers to help identify future retail offerings. In recent retail news, Chain Store Age reported Monday (Oct.

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US Online New York Retail 116

South State Correspondent

JULY 24, 2023

This article highlights these lessons and applies them to marketing deposits. The brand amplified its marketing spend by creating a consistent theme of products and partnerships that reinforced themselves. Bank Lesson : Banks should consider developing and amplifying a signature brand element through their marketing.

Marketing 195

Marketing social media Branding Apple 195

PYMNTS

OCTOBER 22, 2018

Mark Schoifet, a representative from the International Council of Shopping Centers, said in the Times article, “they are a way for a mall to bring in Mom and Pop, trendy and regional retailers, to showcase seasonal merchandise and to evaluate who has the sophistication to become a permanent retailer.”.

Branding 129

Branding Retail America Boston 129

The Financial Brand

SEPTEMBER 15, 2023

This article Designer of ‘Real-Time Payments’ Tackles ‘Chuck’ for Community Banks appeared first on The Financial Brand. Payment Jedi' Peter Davey hopes to take Alloy Labs consortium members where no community bank has gone before. His mission? Launch Chuck.

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Community Bank Community Payments Branding 40

PYMNTS

JANUARY 30, 2020

The gap in the market, she believed, was between finding a product – via skincare articles, blog posts or influencers – and knowing whether or not they should spend the money to try it out. Baalm started out as a beauty newsletter called Le CultureClub, which evolved into a paid membership community to support members’ beauty goals.

Marketing 131

Marketing Video Branding New York 131

PYMNTS

MARCH 2, 2017

Boston-based athletic company New Balance has a simple mission: to become the world’s best running brand. Nike and Adidas would also like to be the world’s best running brand, and both are much larger. And those collaborations are even more on display in New Balance’s new brand of physical stores. The Run Hub.

Retail 100

Retail Boston Community Branding 100

The Financial Brand

MAY 8, 2024

This article How ‘Social-First’ Brands Drive Revenue, Not Just Awareness appeared first on The Financial Brand. To get more bang from their social media buck, banks need to shift from "messaging" to community engagement and collaboration.

Branding 36

Branding social media Community 36

PYMNTS

MARCH 28, 2019

Users subscribe and have the option to change up their looks as often as they want, care of the “community closet” FashionPass offers. Instead, the brand directly addresses influencers and those aiming to become influencers, whose livelihood literally depends on how well they can outfit themselves.

social media 108

social media Branding New York Online 108

South State Correspondent

MARCH 15, 2023

This article highlights ten not-so-evident lessons of the banking crisis that every banker must consider going forward. Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking.

social media 195

social media FDIC Branding Management 195

The Financial Brand

JUNE 12, 2024

This article Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty. appeared first on The Financial Brand. If community banks and credit unions don't capture Zoomers' attention, they stand to lose business to competitors like fintechs and neobanks. appeared first on The Financial Brand.

Branding 36

Branding Community Bank Community Fintech 36

The Financial Brand

APRIL 24, 2024

This article Busting Three Myths about Community Banks and Open Banking appeared first on The Financial Brand. This article Busting Three Myths about Community Banks and Open Banking appeared first on The Financial Brand. Or keeping your efforts in 'park'?

Community Bank 34

Community Bank Community Branding Banking Trends 34

The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand.

Community Bank 38

Community Bank Study Community Marketing 38