The Financial Brand

MAY 8, 2024

This article How ‘Social-First’ Brands Drive Revenue, Not Just Awareness appeared first on The Financial Brand. To get more bang from their social media buck, banks need to shift from "messaging" to community engagement and collaboration.

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The Financial Brand

AUGUST 11, 2024

This article Community Banks Are Turning to Streaming Platforms for Advertising. appeared first on The Financial Brand. This article Community Banks Are Turning to Streaming Platforms for Advertising. This article Community Banks Are Turning to Streaming Platforms for Advertising.

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The Financial Brand

JUNE 12, 2024

This article Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty. appeared first on The Financial Brand. If community banks and credit unions don't capture Zoomers' attention, they stand to lose business to competitors like fintechs and neobanks. appeared first on The Financial Brand.

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The Financial Brand

SEPTEMBER 15, 2023

This article Designer of ‘Real-Time Payments’ Tackles ‘Chuck’ for Community Banks appeared first on The Financial Brand. Payment Jedi' Peter Davey hopes to take Alloy Labs consortium members where no community bank has gone before. His mission? Launch Chuck.

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South State Correspondent

JUNE 25, 2024

In a previous article [ here ] we discussed why community banks need product managers to ensure that financial products and services are effectively developed, launched, and managed to meet customers’ evolving needs and the bank’s risk and profitability goals. Not all customers are the right fit for the product.

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The Financial Brand

APRIL 24, 2024

This article Busting Three Myths about Community Banks and Open Banking appeared first on The Financial Brand. This article Busting Three Myths about Community Banks and Open Banking appeared first on The Financial Brand. Or keeping your efforts in 'park'?

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The Financial Brand

FEBRUARY 28, 2024

This article Unlocking Growth: How Consolidated Analytics Can Empower Community Banks appeared first on The Financial Brand. Former community bank CFO Kim Snyder shares how consolidated analytics can help small institutions transform fragmented data into strategic assets.

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The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand. Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in.

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The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand.

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The Financial Brand

APRIL 30, 2024

This article Why Credit Unions Are Buying Community Banks Faster Than Ever appeared first on The Financial Brand. This article Why Credit Unions Are Buying Community Banks Faster Than Ever appeared first on The Financial Brand. More than a quarter of the bank acquisitions in the U.S.

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The Financial Brand

APRIL 2, 2024

This article How Three Community Bank CEOs Are Tackling Tech, Talent and Deposit Challenges appeared first on The Financial Brand. Community banks find themselves at a crossroads, grappling with the dual pressures of technological advancement and shifting depositor expectations.

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PYMNTS

MARCH 10, 2020

Those funds are being repurposed toward building community, toward crisis mitigation and, on the whole, toward keeping the consumer relationship alive and vital — even when consumers aren’t going to the stores. Instead, it is about establishing presence. Instead, it is about establishing presence.

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The Financial Brand

OCTOBER 4, 2023

This article Community Banks & Credit Unions Revive Personal Lending with Fintech Help appeared first on The Financial Brand. Offering unsecured personal loans and point-of-sale financing is uncommon for community banks and credit unions, but a fintech partnership is making it possible for a growing number of them.

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Perficient

JANUARY 12, 2021

My first project as an intern was writing an article about employee wellness for Perficient Pulse, the internal magazine shared with colleagues across the globe. It was my first piece of writing for Perficient, so adjusting to their brand standards was a big learning curve in terms of style, consistency, and language.

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The Financial Brand

OCTOBER 4, 2023

This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand. It’s not quite 'Extreme Makeover: Bank Edition,' but Flagstar has big dreams for the rebranding that’ll unite its operations with that of New York Community and Signature.

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The Financial Brand

OCTOBER 2, 2023

This article A Generative AI Decision-Making Guide for Community Banks and Credit Unions appeared first on The Financial Brand. This article A Generative AI Decision-Making Guide for Community Banks and Credit Unions appeared first on The Financial Brand.

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The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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The Financial Brand

NOVEMBER 11, 2024

This article ‘Insane Perks’ and Smart Strategy: How Berkshire Bank Created a Digital Success Story appeared first on The Financial Brand. Berkshire Bank launched its digital platform Berkshire One in just months, blending fintech innovation with community banking values — and exceeding growth targets.

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The Financial Brand

NOVEMBER 21, 2022

This article Community Bank BaaS Provider Creates Private ‘Metaverse’ for Fintechs appeared first on The Financial Brand. Building its own interactive 3D ecosystem gives a tech-savvy community bank potential entrée to over 5 million potential customers.

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The Financial Brand

JUNE 20, 2024

This article How Banks Should Leverage Trusted Networks to Forge Stronger Community Ties appeared first on The Financial Brand. Trusted networks can strengthen brands locally and drive recommendations but how marketers activate them is changing.

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The Financial Brand

NOVEMBER 29, 2022

This article Hard-Nosed Innovation Lessons from a Community Bank appeared first on The Financial Brand. Community financial institutions can't bankroll 'innovation theater.' This article Hard-Nosed Innovation Lessons from a Community Bank appeared first on The Financial Brand.

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The Financial Brand

JANUARY 9, 2024

This article How Community Banks Can Entice and Recruit Software Engineers appeared first on The Financial Brand. This article How Community Banks Can Entice and Recruit Software Engineers appeared first on The Financial Brand.

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The Financial Brand

JANUARY 25, 2024

This article Why It’s a Good Time for Community Banks to Hire New Talent appeared first on The Financial Brand. This article Why It’s a Good Time for Community Banks to Hire New Talent appeared first on The Financial Brand.

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The Financial Brand

MARCH 9, 2023

This article Community Bankers’ 2023 Outlook: Upbeat on Growth, M&A, and Digital Efforts appeared first on The Financial Brand. This article Community Bankers’ 2023 Outlook: Upbeat on Growth, M&A, and Digital Efforts appeared first on The Financial Brand.

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The Financial Brand

FEBRUARY 8, 2023

This article Storytelling With a Twist Powers Small-Business Connections for This Community Bank appeared first on The Financial Brand. This article Storytelling With a Twist Powers Small-Business Connections for This Community Bank appeared first on The Financial Brand.

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The Financial Brand

AUGUST 17, 2023

This article How a Community Bank Helps Business Borrowers Cope with Rising Rates appeared first on The Financial Brand. Growth at this Michigan community bank comes from business customers — especially manufacturers — seeking help with challenges like rising interest rates.

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The Financial Brand

JULY 6, 2023

This article There Are Only Two Kinds of Community Banks: The Innovative & the Doomed appeared first on The Financial Brand. Veteran banker Jay Sidhu frets time is running out for community banks to get serious about innovation. He has ideas for motivating change.

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The Financial Brand

FEBRUARY 20, 2024

This article Community Banks Need a Social Media Reality Check appeared first on The Financial Brand. Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.

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South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. This article highlights Gentle Monster’s five-step process that might change how you look at the future.

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Abrigo

NOVEMBER 15, 2014

Online platforms like Facebook and Twitter allow people to connect with one another as well as with brands. As a bank or credit union – and a unique brand reaching customers every day – is your institution active on social media? News articles relevant to your social audience is another way to engage.

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The Financial Brand

OCTOBER 27, 2023

This article Community Bank Survival Requires a Hard Look in the Mirror appeared first on The Financial Brand. Q&A: Jim Perry, senior strategist at Market Insights, argues many community banks are endangering their future by clinging to the lore of the local advantage.

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The Financial Brand

MARCH 21, 2023

This article Coverage for Uninsured Deposits at Community Banks? Yellen Hedges appeared first on The Financial Brand. This article Coverage for Uninsured Deposits at Community Banks? Yellen Hedges appeared first on The Financial Brand. Yellen Hedges appeared first on The Financial Brand.

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The Financial Brand

MAY 14, 2024

This article One Step Ahead: How Community Banks and Credit Unions Should Cut Fraud Losses appeared first on The Financial Brand. This article One Step Ahead: How Community Banks and Credit Unions Should Cut Fraud Losses appeared first on The Financial Brand.

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The Financial Brand

APRIL 2, 2024

This article How Three Community Bank CEOs Are Tackling Tech, Talent and Funding Challenges appeared first on The Financial Brand. Community banks find themselves at a crossroads, grappling with the dual pressures of technological advancement and shifting depositor expectations.

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The Financial Brand

JANUARY 22, 2024

This article Evolving Alongside Community Banks: A Conversation with ICBA’s Rebecca Romero Rainey appeared first on The Financial Brand. The president and CEO of the Independent Community Bankers Association on the dynamics shaping community banking today and her vision for the industry's future.

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The Financial Brand

SEPTEMBER 24, 2024

This article Data Blind Spots and Data Opportunities: What Banks and Credit Unions May Be Missing appeared first on The Financial Brand. Community banks face data blind spots in a dynamic market. Discover five critical areas where better data use can drive growth and mitigate risks.

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The Financial Brand

DECEMBER 18, 2023

This article How One Community Bank Drove $135 Million in Deposits in 90 Days appeared first on The Financial Brand. This article How One Community Bank Drove $135 Million in Deposits in 90 Days appeared first on The Financial Brand. A new software platform promised to streamline account opening.

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