The Financial Brand

FEBRUARY 19, 2023

This article Should Legacy Banks Build Independent Digital Banking ‘Twins’? appeared first on The Financial Brand. Deciding whether to build a separate digital banking unit hinges on the parent's strategy, customer needs and market dynamics. appeared first on The Financial Brand.

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Digital Banking Strategy Branding Marketing 35

The Financial Brand

FEBRUARY 27, 2023

This article BofA Ups Digital Prowess with Marketing & Digital Banking Combo appeared first on The Financial Brand. It's also part of Bank of America's strategy to drive true personalization. Knocking down silos is key to improving the customer experience.

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Digital Banking Marketing America Customer Experience 34

The Financial Brand

MAY 9, 2023

This article Leveraging Data to Transform Digital Banking into a Profit Center appeared first on The Financial Brand. Digital transformation often focuses on improving efficiency and the user experience. But don't overlook the opportunity to generate revenue.

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Digital Banking Data User Experience Branding 32

The Financial Brand

OCTOBER 22, 2024

This article 2025 Strategies: Excelling at the Basics & Striving for Digital Maturity appeared first on The Financial Brand. Digital banking success by 2030 will hinge on mastering basics that drive trust and loyalty. Learn how data-first institutions are leading the charge.

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Strategy Branding Digital Banking Data 35

The Financial Brand

JULY 13, 2023

This article Success Story: A Digital Banking Conversion & A Sharp Rebound in Satisfaction appeared first on The Financial Brand. Digital conversions can be painful. This article Success Story: A Digital Banking Conversion & A Sharp Rebound in Satisfaction appeared first on The Financial Brand.

Digital Banking 29

Digital Banking Branding Customer Experience System 29

The Financial Brand

FEBRUARY 13, 2023

This article How Huntington Aims to Deepen Its ‘Skinny’ Digital Banking Relationships appeared first on The Financial Brand. Huntington Marketplace, a fledgling digital initiative, offers consumers reasons to expand their relationship, creating more ties between them and the bank.

Digital Banking 29

Digital Banking Branding Customer Experience 29

The Financial Brand

MARCH 15, 2023

This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand. This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand.

Digital Banking 30

Digital Banking Branding Capital Marketing Strategies 30

The Financial Brand

MAY 31, 2023

This article What Does It Take to Attract Deposits with a Digital-Only Bank Brand? appeared first on The Financial Brand. Great customer service is key for direct banks and neobanks, who often fall short. This creates an opening for traditional players that launch digital brands.

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Branding Digital Banking Marketing 39

The Financial Brand

NOVEMBER 17, 2024

This article Citizens Bank Pushes Digital Services Deeper for Better Customer Engagement appeared first on The Financial Brand. CiZi’ virtual assistant is one of the regional bank’s efforts to make digital channels more relevant to busy consumers’ needs.

Regional 32

Regional Branding Digital Banking Mobile 32

The Financial Brand

NOVEMBER 11, 2024

This article ‘Insane Perks’ and Smart Strategy: How Berkshire Bank Created a Digital Success Story appeared first on The Financial Brand. Berkshire Bank launched its digital platform Berkshire One in just months, blending fintech innovation with community banking values — and exceeding growth targets.

Strategy 33

Strategy Community Bank Branding Community 33

The Financial Brand

NOVEMBER 10, 2024

This article Banks Embrace AI: NVIDIA Survey Reveals Rapid Shift to Implementation appeared first on The Financial Brand. This article Banks Embrace AI: NVIDIA Survey Reveals Rapid Shift to Implementation appeared first on The Financial Brand.

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Survey Branding Digital Banking Technology 33

The Financial Brand

SEPTEMBER 30, 2024

This article 6 Innovative App Features Pushing the Mobile App Experience Beyond Transactions appeared first on The Financial Brand. This article 6 Innovative App Features Pushing the Mobile App Experience Beyond Transactions appeared first on The Financial Brand.

Innovation 30

Innovation Mobile User Experience Branding 30

The Financial Brand

NOVEMBER 7, 2024

This article What It Takes for Financial Websites to Punch Above Their Weight appeared first on The Financial Brand. From TikTok to AI, modern banking websites must evolve beyond basic service portals. This article What It Takes for Financial Websites to Punch Above Their Weight appeared first on The Financial Brand.

Branding 34

Branding Digital Banking 34

Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. At least one mid-size bank showed up with its entire exec leadership team AND board of directors. Digital First Now!

Branding 117

Branding Industry Apple Marketing 117

Matt Wilcox Pro

OCTOBER 30, 2018

Click here or below to read my newest article published by The Financial Brand.

Digital Banking 68

Digital Banking Branding 68

The Financial Brand

OCTOBER 23, 2023

This article How 3 Banking Leaders Partnered with Fintechs for Growth appeared first on The Financial Brand. To grow beyond their branch footprints, more banks are launching either BaaS or digital banking brands. As varied as these plans are, they have one element in common.

Fintech 35

Fintech Branding Digital Banking Technology 35

The Financial Brand

FEBRUARY 20, 2024

This article Moves By Chase and PNC Re-ignite the Branch Versus Digital Debate appeared first on The Financial Brand. As Chase, BofA and PNC build out with their branch networks, digital banking advocates challenge the need for more brick-and-mortar.

Branding 34

Branding Digital Banking Banking Trends America 34

The Financial Brand

MAY 21, 2023

This article Digital Transformation Success Demands CFO’s Evolution appeared first on The Financial Brand. CFOs have the best combination of opportunity and ability to lead digital banking transformation efforts and guide better decisions.

Branding 41

Branding Digital Banking Banking Trends Leadership 41

The Financial Brand

SEPTEMBER 18, 2023

This article Does Banking’s Digital Focus Endanger Its Deposits? appeared first on The Financial Brand. Digital banking became essential for loyalty when a pandemic made visiting a branch more than undesirable. This article Does Banking’s Digital Focus Endanger Its Deposits?

Branding 35

Branding Digital Banking 35

The Financial Brand

OCTOBER 14, 2024

This article 3 Critical Capabilities to Ensure Community Banks and Credit Unions’ Stake in the Future of Banking appeared first on The Financial Brand. The banking triple threat: Digital prowess, instant payments and AI insights. Is your institution ready to lead the financial revolution?

Community Bank 32

Community Bank Community Branding Payments 32

Banking 2020

JULY 24, 2015

Articles via The Financial Brand, Business Insider, Mobile Payments Today. Reality checks for community banks switching to a digital model: There is a lot of talk about digital banking however, not all digital banking falls under the same umbrella. Will consumers adopt Facebook’s ‘Buy’ button?

Digital Banking 40

Digital Banking Innovation Payments Community Bank 40

The Financial Brand

JUNE 28, 2024

This article Nine Best Practices As Banks’ Online and App Customer Experiences Converge appeared first on The Financial Brand. As more (and younger) consumers favor the way apps operate, online banking is emulating handhelds.

Customer Experience 37

Customer Experience Online Branding Operations 37

NCR

MARCH 25, 2016

Articles via The Financial Brand, Bank News, American Banker. Making Banking as a Platform (BaaP) Happen: This article breaks down the book Platform Leadership and expanded upon the authors’ four levers of platform leadership to create the “7 layers of BaaP ”.

Digital Banking 40

Digital Banking Knowledge Base Leadership Mobile 40

The Financial Brand

AUGUST 6, 2023

This article Retail Banking Priorities Have Shifted in 2023 appeared first on The Financial Brand. One key to success in digital banking transformation is flexibility. This article Retail Banking Priorities Have Shifted in 2023 appeared first on The Financial Brand. And which are losing steam?

Retail 29

Retail Branding Digital Banking Customer Experience 29

The Financial Brand

AUGUST 4, 2024

This article BofA, Chase and PNC Lead a Wave of Better Small Business Offerings. appeared first on The Financial Brand. Small business applications search for the sweet spot between the simplicity of consumer banking and complex corporate services. This article BofA, Chase and PNC Lead a Wave of Better Small Business Offerings.

Branding 34

Branding America Digital Banking 34

NCR

FEBRUARY 12, 2016

Articles via Bank News, 24/7 Wall Street, The Financial Brand. Global Mobile Payments to Reach $620 Billion: As smartphone brands make their way into the mobile payment business, new research shows that by the end of 2016, the total revenue of the worldwide mobile payment market will reach $620 billion.

Mobile 40

Mobile Digital Banking Payments Study 40

South State Correspondent

JULY 24, 2024

.” This banker may even be thinking of starting a completely new digital bank using a high-yield account as its flagship product. In this article, we explore the tactic of a high-yield deposit account. If you have a unique brand, product, service or offering, this cost, and time, can be dramatically reduced.

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South Carolina Marketing Capital Idaho 417

The Financial Brand

JULY 7, 2024

This article How BofA Is Driving to be ‘Local’ in More Markets appeared first on The Financial Brand. Physical presence married to digital innovation — plus an expanding role for the Erica virtual assistant — help BofA expand and grow.

Marketing 32

Marketing Branding Innovation Banking Trends 32

The Financial Brand

FEBRUARY 19, 2024

This article Size Doesn’t Always Define Digital Maturity in Banking appeared first on The Financial Brand. New analysis shows digital prowess stems not from asset size alone. This article Size Doesn’t Always Define Digital Maturity in Banking appeared first on The Financial Brand.

Analysis 41

Analysis Branding Customer Experience Report 41

Alex Jimenez

APRIL 7, 2024

Pausing Innovation This was on my mind when reading this article about Nike’s innovation woes. In the article Matt Powell , advisor at Spurwink River and senior advisor at BCE Consulting , is quoted, “What happened with Nike, and lots of brands during the pandemic, was they made a decision to play it very safe.”

Innovation 87

Innovation Management Strategy America 87

Banking 2020

APRIL 3, 2015

Articles via PYMNTS.com, Bank Innovation, Information Age, The Financial Brand. Designing a digital bank: What are millennials looking for in their financial institution? Spotlight banking biometrics digital banking financial institutions internet millennials payments security smartphone wearables'

Digital Banking 40

Digital Banking Millennials Security Branding 40

The Financial Brand

APRIL 29, 2024

This article How American Express Keeps Gen Z and Millennials’ App Preferences in Focus appeared first on The Financial Brand. This article How American Express Keeps Gen Z and Millennials’ App Preferences in Focus appeared first on The Financial Brand. But parents can't be left behind.

Millennials 34

Millennials Branding Digital Banking Mobile 34

The Financial Brand

APRIL 26, 2024

This article Will Banks and Fintechs Become Retail Media Networks? appeared first on The Financial Brand. This article Will Banks and Fintechs Become Retail Media Networks? appeared first on The Financial Brand. appeared first on The Financial Brand.

Retail 34

Retail Fintech Branding Data 34

The Financial Brand

JUNE 27, 2024

This article Live From the Forum: TD Bank’s Steve Turley on Branch Banking’s Next Phase and Attracting Gen Z Customers appeared first on The Financial Brand.

Branding 15

Branding Digital Banking 15

The Financial Brand

APRIL 17, 2024

This article Intelligent Analytics: The New Frontier in Robust Landing Page Design appeared first on The Financial Brand. This article Intelligent Analytics: The New Frontier in Robust Landing Page Design appeared first on The Financial Brand.

Analytics 33

Analytics Branding Tools Digital Banking 33

The Financial Brand

APRIL 29, 2024

This article Don’t Ask Your Bank Customers If They’re Happy. appeared first on The Financial Brand. This article Don’t Ask Your Bank Customers If They’re Happy. appeared first on The Financial Brand. appeared first on The Financial Brand. Watch What They Do, Instead. Watch What They Do, Instead.

Survey 34

Survey Branding Customer Experience Report 34

The Financial Brand

JUNE 8, 2023

This article Killer Small Business Banking: What Fintechs Do That Banks Ought To appeared first on The Financial Brand. Their strategy offers insight for traditional banks and credit unions. This article Killer Small Business Banking: What Fintechs Do That Banks Ought To appeared first on The Financial Brand.

Fintech 43

Fintech Branding Strategy Digital Banking 43