PYMNTS

JULY 13, 2018

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101

Branding social media Course Phoenix 101

Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. At least one mid-size bank showed up with its entire exec leadership team AND board of directors. Digital First Now!

Branding 117

Branding Industry Apple Marketing 117

The Financial Brand

NOVEMBER 27, 2022

This article Elon Musk’s Twitter Takeover: Lessons for Bank Leaders appeared first on The Financial Brand. Whether or not you approve of how Elon Musk is changing Twitter, his high-stakes actions offer important leadership lessons.

Leadership 43

Leadership Branding Banking Trends Trends 43

The Financial Brand

NOVEMBER 20, 2023

This article How OpenAI’s Turmoil Could Impact Banking’s Use of Generative AI appeared first on The Financial Brand. What does OpenAI's leadership changes mean for responsible and beneficial AI adoption in the financial services industry?

Leadership 42

Leadership Branding Industry Technology 42

The Financial Brand

MARCH 21, 2024

This article Why Conventional Wisdom is the Enemy of Success and Innovation appeared first on The Financial Brand. NYU’s Scott Galloway says leadership requires an ability to listen, the willingness to admit mistakes, and to see the world as it is.

Innovation 33

Innovation Leadership Branding Banking Trends 33

The Financial Brand

JUNE 20, 2024

This article Live from the Forum: How Fifth Third’s Melissa Stevens is Reshaping Marketing in Banking appeared first on The Financial Brand. Live from The Financial Brand Forum 2024, Melissa Stevens shares her unique approach to marketing leadership at Fifth Third Bank — from quirky names to digital experiences.

Marketing 29

Marketing Leadership Branding Marketing Strategies 29

Chris Skinner

JULY 10, 2017

I remember flying into Singapore’s brand spanking new Changi Airport in 1987 and my disappointment at being greeted by McDonald’s. Now, we are all being advertised the same brands everywhere, and little girls want to grow up to join Little Mix and little boys Lionel Messi. Leadership. In fact, we have all been homogenised.

Branding 227

Branding Leadership Apple America 227

The Financial Brand

NOVEMBER 21, 2023

This article Future Normal: A Futurist’s Roadmap for The Coming Decade appeared first on The Financial Brand. Rohit Bhargava explains how coming shifts in consumer behavior, work, identity, leadership, and more will impact banking.

Leadership 31

Leadership Branding Banking Trends Trends 31

The Financial Brand

OCTOBER 14, 2024

This article Banks Must Try the Flip Side of Embedded Finance: Embedded Fintech appeared first on The Financial Brand. This article Banks Must Try the Flip Side of Embedded Finance: Embedded Fintech appeared first on The Financial Brand.

Fintech 34

Fintech Branding Technology Taxes 34

South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This alone can have a material impact on retention and is inexpensive.

How To 195

How To Examples Resources Marketing 195

The Financial Brand

MAY 29, 2023

This article JPMorgan Chase’s Jamie Dimon: What It Takes to Be an Effective Banking Leader appeared first on The Financial Brand. Dimon torpedoes conventional thinking about bank leadership — and reveals when he'll know it's time to go.

Leadership 31

Leadership Branding Banking Trends Trends 31

The Financial Brand

NOVEMBER 23, 2023

This article Power to the People: How to Get Banks, and Regulators, to Embrace AI For Investment appeared first on The Financial Brand. Why leadership from the big banks is needed to drive regulatory clarity on the use of AI in investing products and services.

Regulation 21

Regulation How To Leadership Branding 21

PYMNTS

SEPTEMBER 27, 2017

billion in financing, a big vote of investor confidence for the toy and game retail brand which had recently declared bankruptcy. The Times Square holiday shop reunites our brand with an iconic New York destination which we are thrilled about,” said Dave Brandon, chairman and CEO of Toys“R”Us, Inc.

US 115

US New York City New York Leadership 115

The Financial Brand

MAY 21, 2023

This article Digital Transformation Success Demands CFO’s Evolution appeared first on The Financial Brand. This article Digital Transformation Success Demands CFO’s Evolution appeared first on The Financial Brand.

Branding 41

Branding Digital Banking Banking Trends Leadership 41

The Financial Brand

DECEMBER 12, 2022

This article Conflict Resolution: A Banking Expert on Causes and Cures appeared first on The Financial Brand. Strategic planning, leadership changes and M&A all spark an increase in workplace conflict. This article Conflict Resolution: A Banking Expert on Causes and Cures appeared first on The Financial Brand.

Leadership 15

Leadership Branding How To 15

NCR

MARCH 25, 2016

Articles via The Financial Brand, Bank News, American Banker. Making Banking as a Platform (BaaP) Happen: This article breaks down the book Platform Leadership and expanded upon the authors’ four levers of platform leadership to create the “7 layers of BaaP ”.

Digital Banking 40

Digital Banking Knowledge Base Leadership Mobile 40

South State Correspondent

AUGUST 22, 2024

This article explores deposit management tactics in a falling rate environment that can enhance bank profitability. This reduces a bank’s leadership position in the market and potentially its brand. While counterintuitive, this may be the exact wrong move if you want to optimize long-term bank profitability.

Marketing 195

Marketing Leadership Examples Management 195

The Financial Brand

MAY 5, 2023

This article How Leaders Can Ensure an Effective Change Management Effort appeared first on The Financial Brand. This article How Leaders Can Ensure an Effective Change Management Effort appeared first on The Financial Brand. How can you inspire lasting change?

Management 25

Management Branding Leadership 25

PYMNTS

MARCH 8, 2016

This week in retail security news, we take a look at the evolving role of in-store video surveillance systems in both security and customer analytics, as well as how one struggling retail brand is putting new digital payment security systems at the center of its turnaround plan. Payments Security: Key To A Retail Brand Turnaround?

Analytics 100

Analytics Video Security Retail 100

Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. This is important for financial brands to pay attention to for two primary reasons. The larger potential disruptor for financial brands is Facebook’s payment tool, known as Facebook Pay. Social Media Stories.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. This is important for financial brands to pay attention to for two primary reasons. The larger potential disruptor for financial brands is Facebook’s payment tool, known as Facebook Pay. Social Media Stories.

social media 15

social media Branding Trends Tools 15

William Mills

JUNE 28, 2018

In reality, everyone from potential new hires and investors to customers to partners – and, of course, media – will likely find their way to this part of the website seeking information about the brand. When branded and organized properly, it can make for an effective public relations tool. Articles that the company is featured in.

Company 40

Company social media Branding Leadership 40

Independent Banker

OCTOBER 14, 2014

Husic: I focus on topics that I am confident sharing, which are also topics I would talk about in person—banking, accounting, financial services, leadership, women in leadership, community news, technology and health. It’s all part of our brand story and culture. How do you come up with content ideas? Husic: Do it!

social media 105

social media Leadership Community Community Bank 105

William Mills

SEPTEMBER 1, 2016

Competing against large, national banks’ seemingly endless marketing budgets and strong brand recognition for consumer market share continues to be a primary focus for credit unions. Thought Leadership. Publish articles and blogs that discuss the issues important to existing and prospective members. Media Relations.

Leadership 40

Leadership Community social media Marketing 40

Abrigo

JANUARY 29, 2015

But Hinge , a branding and marketing firm, has some interesting research that highlights the importance of expanding how you think about and generate referrals. Reading a book, blog post or article written by the service provider. Reading about the expert in online reviews. Hearing the service provider speak. Share your knowledge!

How To 150

How To Survey eBook social media 150

Insights on Business

MAY 3, 2019

We’re beginning to see investment advisory firms expand their brands into non-financial areas such as nutrition, health, wellness and exercise, forming complete centers of influence for their clients. Phillip Sink, Partner, Wealth Management and Financial Markets, IBM Global Business Services, contributed to the article.

Management 87

Management Data Meeting Branding 87

Your Full Potential

JUNE 27, 2016

Poor Leadership. If your leadership isn’t absurdly great, your best and brightest will simply leave. What are your thoughts on this article? I’ve been through this personally and it just sucks. Great employees will not work for organizations that lie to them. This is a big one. Great employees want to work for great leaders.

Leadership 47

Leadership Innovation US Resources 47

Banking 2020

APRIL 9, 2015

Under Jose’s leadership, an innovation-focused team called DI Labs takes a unique approach to innovation by looking at other industries for inspiration, observation and experimentation. In a recent article for FAST Company , José noted that some of the best ideas come from the most unexpected of places. Context is key. and “Why not?”.

Innovation 40

Innovation How To Leadership Industry 40

Social Assurance

JULY 29, 2021

According to an article by the New York Times, women continue to be under-represented in the banking industry. financial services firms, women accounted for just under 22 percent of leadership roles in 2019. Diversity allows your brand to serve your increasingly diverse customer base better. Financial brands must adjust.

Leadership 12

Leadership Industry Community Branding 12

NCR

APRIL 28, 2016

When thinking about branding and educating customers, bankers and marketers should ask: Are we effectively leveraging our digital resources and social media networks? Within Bank Information she manages Content and Education, which allows Bank Information to provide thought leadership in the banking industry.

social media 40

social media Tools Resources Analytics 40

Your Full Potential

JANUARY 12, 2016

You won’t read new books, blog posts, articles, or research about your field or industry. Leadership development is not something you’d be interested in. It doesn’t matter how wildly successful they are – you’ll just chalk it up to luck and continue down the road to mediocrity. You won’t take a professional development course.

Leadership 28

Leadership Exercises Course Trends 28

The Financial Brand

OCTOBER 27, 2024

This article In Q3 Calls, Regional Bank Execs Focus on the Yield Curve, Lending and CRE appeared first on The Financial Brand. This article In Q3 Calls, Regional Bank Execs Focus on the Yield Curve, Lending and CRE appeared first on The Financial Brand.

Regional 32

Regional Lending Branding Banking Trends 32

The Financial Brand

JULY 7, 2019

The post Culture, Not Technology, Key to Digital Transformation Success In Banking appeared first on The Financial Brand. It requires a culture that empowers employees and encourages innovation.

Technology 33

Technology Digital Banking Branding Innovation 33

The Financial Brand

APRIL 16, 2019

Lack of true customer-first service, a dismissive attitude toward Millennials, brand weakness, and more could spell trouble. The post Below-The-Radar Issues Banking Execs Shouldn’t Overlook appeared first on The Financial Brand.

Millennials 28

Millennials Branding Leadership 28

The Financial Brand

JULY 7, 2019

The post Culture, Not Technology, Key to Digital Transformation Success In Banking appeared first on The Financial Brand. It requires a culture that empowers employees and encourages innovation.

Technology 33

Technology Digital Banking Branding Innovation 33

The Financial Brand

APRIL 15, 2019

The post Financial Marketers Desperate for Talent to Fill Data, Digital, Tech Roles appeared first on The Financial Brand. Banks and credit unions are scrambling to fill a wide range of new marketing posts — from data analytics to digital product design.

Data 27

Data Marketing Analytics Branding 27

The Financial Brand

NOVEMBER 28, 2018

The post Banking Industry Must Move from Strategic Planning to Action appeared first on The Financial Brand. Strategic planning efforts at most financial institutions lack one thing. a commitment to change that can generate the results desired.

Industry 33

Industry Branding Marketing Strategies Leadership 33