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A Look Back at Our Top 10 Marketing Blog Posts of 2017

Bank Innovation

Read Article. According to research from Walker, by the year 2020 client experience will overtake price and product as the key brand differentiator for business-to-business clients. Read Article. To fully claim a seat at the leadership table requires alignment in four critical areas. Read Article. Read Article.

Marketing 268
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Homogenizing the world

Chris Skinner

I remember flying into Singapore’s brand spanking new Changi Airport in 1987 and my disappointment at being greeted by McDonald’s. Now, we are all being advertised the same brands everywhere, and little girls want to grow up to join Little Mix and little boys Lionel Messi. Leadership. In fact, we have all been homogenised.

Branding 227
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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. At least one mid-size bank showed up with its entire exec leadership team AND board of directors. Digital First Now!

Branding 118
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The Return Of The Celebrity-Backed Brand

PYMNTS

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101
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Toys“R”Us Locks Down $3.1 Billion In Financing

PYMNTS

billion in financing, a big vote of investor confidence for the toy and game retail brand which had recently declared bankruptcy. The Times Square holiday shop reunites our brand with an iconic New York destination which we are thrilled about,” said Dave Brandon, chairman and CEO of Toys“R”Us, Inc.

US 115
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How To Improve Uninsured Deposit Performance

South State Correspondent

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This alone can have a material impact on retention and is inexpensive.

How To 195
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Leading the Future of Work: Jacob Morgan on Top Leadership Trends for 2024

The Financial Brand

This article Leading the Future of Work: Jacob Morgan on Top Leadership Trends for 2024 appeared first on The Financial Brand. Bestselling author and futurist Jacob Morgan shares insights on the critical leadership skills and mindsets needed to navigate the complexities of the modern workplace.