Article, Branding and Marketing - Community Banking Brief

Embedded Finance: Bolstering Brand Experiences

Perficient

JANUARY 24, 2023

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. In this blog, we will look at how a non-banking company can offer bank-like perks to its clients and workers. Consider the evolution of eBay.

Branding

Branding Cards Strategy US

Ideas To Improve Your Bank’s Brand Value Proposition

South State Correspondent

OCTOBER 19, 2023

If you want to know if your bank has an alignment problem, ask ten co-workers, ”What is your bank’s brand value proposition? In this article, we look at why getting clarity around your bank’s brand proposition is important and some ideas to consider. market at its peak to about 10% in 1990.

Branding

Branding Marketing Company Industry

Marketing Deposits Like Barbie

South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing

Marketing social media Branding Apple

Webinars

Back to Basics with Reconciliations

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Quantifying Your Market When Raising Deposits

South State Correspondent

FEBRUARY 13, 2023

Embodied in the Unified Deposit Formula is a marketing and amplification equation. In this article, we expand on the lessons we learned from artificial intelligence regarding raising deposits and explore how we can better use the Formula, and its lessons, to optimize deposit gathering.

Marketing

Marketing Branding US Examples

Article in The Financial Brand Highlights image.works’ Expertise With IP Targeting

Image Works Direct

JANUARY 24, 2024

image.works is pleased to announce that The Financial Brand, a well-known digital publication and source for financial marketing news, has published an article created by our copy team on the topic of IP targeting and its strength as a strategy for promoting deposit accounts.

Branding

Branding Strategy Marketing

10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

Conference

Conference Marketing social media Data

How Marketing and Security Can Collaborate to Build Brand Trust

The Financial Brand

SEPTEMBER 18, 2024

This article How Marketing and Security Can Collaborate to Build Brand Trust appeared first on The Financial Brand. The rush towards personalization in marketing must be buttressed by data security or customers will rebel.

Branding

Branding Security Marketing Data

After Record Growth, Here’s How the U.S. Hispanic Population Will Revolutionize Brand Marketing

The Financial Brand

SEPTEMBER 30, 2024

This article After Record Growth, Here’s How the U.S. Hispanic Population Will Revolutionize Brand Marketing appeared first on The Financial Brand. population, the Hispanic market is uniquely complex to engage with given its cultural diversity. This article After Record Growth, Here’s How the U.S.

Branding

Branding Marketing Marketing Strategies Strategy

How Article Wants To Conquer Furniture Delivery’s Last Mile

PYMNTS

JANUARY 31, 2019

Middle-market consumers have Wayfair, there’s Chairish for those who want designed or antique furnishings, and there are startups like Burrow, Maiden Home, The Inside, and Interior Define. Article is part of that up-and-coming class, though its story is a bit different than its fellows in the field. CEO Aamir Baig told Forbes.

Los Angeles

Los Angeles Training New York Retail

Turbulence in Marketing Roles Forecast for 2025

The Financial Brand

NOVEMBER 4, 2024

This article Turbulence in Marketing Roles Forecast for 2025 appeared first on The Financial Brand. New research reveals marketing careers in flux: AI disruption, phantom jobs and remote work reshape the industry while salaries dip 3% year-over-year.

Marketing

Marketing Branding Industry

Move Beyond Traditional Marketing to Embrace AI-Driven Personalization

The Financial Brand

NOVEMBER 4, 2024

This article Move Beyond Traditional Marketing to Embrace AI-Driven Personalization appeared first on The Financial Brand. This article Move Beyond Traditional Marketing to Embrace AI-Driven Personalization appeared first on The Financial Brand.

Marketing

Marketing Branding

5 Things Banking Marketers Should Consider Before Responding to Fed Rate Cuts

The Financial Brand

OCTOBER 29, 2024

This article 5 Things Banking Marketers Should Consider Before Responding to Fed Rate Cuts appeared first on The Financial Brand. This article 5 Things Banking Marketers Should Consider Before Responding to Fed Rate Cuts appeared first on The Financial Brand.

Marketing

Marketing Strategy Branding How To

Four Fresh Trends That Will Flip Bank Marketing in 2025

The Financial Brand

OCTOBER 11, 2024

This article Four Fresh Trends That Will Flip Bank Marketing in 2025 appeared first on The Financial Brand. Marketing to Gen Alpha through their millennial parents is just one example of how strategies will be changing.

Trends

Trends Marketing Millennials Strategy

13 Prompts for Banks Deploying AI to Build Essential Marketing Collateral

The Financial Brand

OCTOBER 18, 2024

This article 13 Prompts for Banks Deploying AI to Build Essential Marketing Collateral appeared first on The Financial Brand. Creating marketing collateral can feel like drudge work. This article 13 Prompts for Banks Deploying AI to Build Essential Marketing Collateral appeared first on The Financial Brand.

Marketing

Marketing Branding Tools Google

Every Brand a Bank: Why Starbucks and Walmart are Your Real Competition

The Financial Brand

NOVEMBER 19, 2024

This article Every Brand a Bank: Why Starbucks and Walmart are Your Real Competition appeared first on The Financial Brand. This article Every Brand a Bank: Why Starbucks and Walmart are Your Real Competition appeared first on The Financial Brand. Is Starbucks a bank? Is Walmart? Real banks must respond.

Branding

Branding Marketing

Move Beyond Traditional Marketing to Embrace AI-Driven Personalization

The Financial Brand

NOVEMBER 4, 2024

This article Move Beyond Traditional Marketing to Embrace AI-Driven Personalization appeared first on The Financial Brand. This article Move Beyond Traditional Marketing to Embrace AI-Driven Personalization appeared first on The Financial Brand.

Marketing

Marketing Branding

What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands?

The Financial Brand

JULY 29, 2023

This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? appeared first on The Financial Brand. An influencer makes for an excellent supplement in a bank's brand. But, how do you execute an influencer marketing strategy successfully?

Marketing Strategies

Marketing Strategies Branding Strategy Marketing

How Tough Problems Spur Powerful Banking Brands

The Financial Brand

JULY 23, 2024

This article How Tough Problems Spur Powerful Banking Brands appeared first on The Financial Brand. Can banking brands possess power similar to the likes of Netflix, Apple, and Whole Foods? Learn how Financial Center, an Indianapolis-based credit union, crafted a powerful brand founded on financial wellness.

Branding

Branding Indianapolis Apple Marketing Strategies

Elevating the CMO: Why Strategic Marketing is Key to Bank Growth

The Financial Brand

SEPTEMBER 3, 2024

This article Elevating the CMO: Why Strategic Marketing is Key to Bank Growth appeared first on The Financial Brand. Banks that minimize senior marketing leadership risk undermining the very strategic skills and perspectives that drive growth.

Marketing

Marketing Leadership Branding Marketing Strategies

How to Supercharge Your ITMs Into Interactive Marketing Machines

The Financial Brand

AUGUST 6, 2024

This article How to Supercharge Your ITMs Into Interactive Marketing Machines appeared first on The Financial Brand. Royal Banks of Missouri turned its ITMs into a segmented and responsive marketing channel. What if your financial institution's ATM transactions could generate consumer and business leads?

Missouri

Missouri How To Marketing ATM

Navigating the CFPB’s New Rule: What Every Financial Marketer Should Know

The Financial Brand

NOVEMBER 20, 2024

This article Navigating the CFPB’s New Rule: What Every Financial Marketer Should Know appeared first on The Financial Brand. This article Navigating the CFPB’s New Rule: What Every Financial Marketer Should Know appeared first on The Financial Brand.

Marketing

Marketing Branding Data Analytics

What Bang Do Financial Marketers Get for Their Bucks?

The Financial Brand

JULY 1, 2024

This article What Bang Do Financial Marketers Get for Their Bucks? appeared first on The Financial Brand. More marketing spend drove higher loan and deposit levels in all but one bank size category in 2023. This article What Bang Do Financial Marketers Get for Their Bucks?

Marketing

Marketing Branding Marketing Strategies Banking Trends

9 Critical Leadership Lessons from Top META Marketing Exec

The Financial Brand

SEPTEMBER 27, 2024

This article 9 Critical Leadership Lessons from Top META Marketing Exec appeared first on The Financial Brand. Tech marketing leader Eshan Ponnadurai shares insights from META, Google, and Uber, offering incisive perspectives for bank marketers in the digital age.

Leadership

Leadership Marketing Google Branding

6 Critical Trends in Marketing for Bankers to Know

The Financial Brand

JULY 9, 2024

This article 6 Critical Trends in Marketing for Bankers to Know appeared first on The Financial Brand. Customer engagement is rapidly changing, and so is the marketing channels you're using to reach those customers. Learn more from Hubspot's latest Marketing Trends report.

Trends

Trends Marketing Branding Report

Is AI the Future of Persuasive Bank Marketing?

The Financial Brand

APRIL 15, 2024

This article Is AI the Future of Persuasive Bank Marketing? appeared first on The Financial Brand. Generative AI is a powerful, efficient and persuasive tool banks can use for marketing at scale. This article Is AI the Future of Persuasive Bank Marketing? appeared first on The Financial Brand.

Marketing

Marketing Branding Tools

Why Marketing Is Not a Luxury for Financial Institutions

The Financial Brand

SEPTEMBER 11, 2024

This article Why Marketing Is Not a Luxury for Financial Institutions appeared first on The Financial Brand. Learn how to prove that your bank or credit union's marketing department doesn’t cost money — it MAKES money.

Marketing

Marketing Branding How To Marketing Strategies

From Alerts to Engagement: How SMS Marketing Builds Long-Term Customer Relationships

The Financial Brand

SEPTEMBER 15, 2024

This article From Alerts to Engagement: How SMS Marketing Builds Long-Term Customer Relationships appeared first on The Financial Brand. By integrating SMS into broader marketing strategies, banks can create better customer experiences. For consumers, SMS has trust-building power — especially in high-stakes moments.

Marketing

Marketing Marketing Strategies Customer Experience Branding

Break Through the Noise: Reinventing Bank Marketing for Today’s Consumer

The Financial Brand

AUGUST 19, 2024

This article Break Through the Noise: Reinventing Bank Marketing for Today’s Consumer appeared first on The Financial Brand. This article Break Through the Noise: Reinventing Bank Marketing for Today’s Consumer appeared first on The Financial Brand.

Marketing

Marketing Branding Strategy Community

New Email Rules 2024: Marketers, Authenticate or Get Trashed

The Financial Brand

APRIL 12, 2024

This article New Email Rules 2024: Marketers, Authenticate or Get Trashed appeared first on The Financial Brand. This article New Email Rules 2024: Marketers, Authenticate or Get Trashed appeared first on The Financial Brand. Email authentication is now mandatory in 2024.

Marketing

Marketing Branding Google

How First Horizon’s Branding Strategist Pursues ‘Relevancy’ for Its Customers and Prospects

The Financial Brand

JUNE 30, 2024

This article How First Horizon’s Branding Strategist Pursues ‘Relevancy’ for Its Customers and Prospects appeared first on The Financial Brand. Regional bank's branding strategy chief aims to bring First Horizon front of mind when the time is ripe.

Branding

Branding Regional Strategy Marketing Strategies

How Two Credit Unions Empowered Employees to be Market Ambassadors

The Financial Brand

NOVEMBER 21, 2024

This article How Two Credit Unions Empowered Employees to be Market Ambassadors appeared first on The Financial Brand. Striking a balance for banking brand enforcement is an art. Here’s our experience as marketing leaders navigating the risks and opportunities that come with managing our brand.

Five Key Imperatives to Maximize Your Marketing ROI, According to Visa

The Financial Brand

AUGUST 1, 2024

This article Five Key Imperatives to Maximize Your Marketing ROI, According to Visa appeared first on The Financial Brand. This article Five Key Imperatives to Maximize Your Marketing ROI, According to Visa appeared first on The Financial Brand. It's not just about the data and the tech.

Marketing

Marketing Branding Data Marketing Strategies

AI Now: Real-world Lessons to Enhance Your Marketing, Immediately and Safely

The Financial Brand

SEPTEMBER 18, 2024

This article AI Now: Real-world Lessons to Enhance Your Marketing, Immediately and Safely appeared first on The Financial Brand. Empowering your marketing team with AI tools is quicker and easier than ever. But doing so responsibly requires guardrails from the start.

Marketing

Marketing Branding Tools Google

These Are the Top 3 Concerns Keeping Bank Marketers Up at Night

The Financial Brand

AUGUST 4, 2024

This article These Are the Top 3 Concerns Keeping Bank Marketers Up at Night appeared first on The Financial Brand. Bank marketers are faced with developing marketing messaging that will resonate with consumers during a time where the only constant is change.

Marketing

Marketing Branding Iowa Marketing Strategies

The New Fintech Playbook for a $1.5 Trillion Market in 2024 and Beyond

The Financial Brand

AUGUST 14, 2024

This article The New Fintech Playbook for a $1.5 Trillion Market in 2024 and Beyond appeared first on The Financial Brand. This article The New Fintech Playbook for a $1.5 Trillion Market in 2024 and Beyond appeared first on The Financial Brand. This article The New Fintech Playbook for a $1.5

Fintech

Fintech Marketing Branding Innovation

Middle Market Bull, But SMBs Need More Help From Their Banking Providers

The Financial Brand

AUGUST 21, 2024

This article Middle Market Bull, But SMBs Need More Help From Their Banking Providers appeared first on The Financial Brand. This article Middle Market Bull, But SMBs Need More Help From Their Banking Providers appeared first on The Financial Brand. What's next?

Marketing

Marketing Branding Report Payments

Marketers Must Shift Focus and Tactics to Fight Waning Consumer Loyalty

The Financial Brand

MAY 13, 2024

This article Marketers Must Shift Focus and Tactics to Fight Waning Consumer Loyalty appeared first on The Financial Brand. The primacy of product and offers, particularly among younger customers, prioritizes channel and messaging over brand.

Marketing

Marketing Branding Customer Experience Marketing Strategies

Asking the Right Questions: Generative AI’s Impact on Financial Marketing

The Financial Brand

JULY 2, 2024

This article Asking the Right Questions: Generative AI’s Impact on Financial Marketing appeared first on The Financial Brand. Ex-Regions Bank CMO Abbas Merchant discusses how generative AI is transforming marketing strategies and operations in financial services.

Marketing

Marketing Marketing Strategies Regional Branding

What’s the Future of the Global Fintech Market?

The Financial Brand

JANUARY 31, 2024

This article What’s the Future of the Global Fintech Market? appeared first on The Financial Brand. A recent survey and report by the World Economic Forum found that many global fintechs are finding prosperity and profits in underserved markets. This article What’s the Future of the Global Fintech Market?

Fintech

Fintech Marketing Survey Branding

How BofA Is Driving to be ‘Local’ in More Markets

The Financial Brand

JULY 7, 2024

This article How BofA Is Driving to be ‘Local’ in More Markets appeared first on The Financial Brand. This article How BofA Is Driving to be ‘Local’ in More Markets appeared first on The Financial Brand.

Marketing

Marketing Branding Innovation Banking Trends

Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty.

The Financial Brand

JUNE 12, 2024

This article Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty. appeared first on The Financial Brand. This article Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty. appeared first on The Financial Brand.

Branding

Branding Community Bank Community Fintech

How to Fight for Your Bank’s Marketing Budget Today … and All Year

The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

How To

How To Marketing Branding Strategy

Language Arbitrage: How Bank Brands Speak to New Markets

The Financial Brand

JUNE 6, 2024

This article Language Arbitrage: How Bank Brands Speak to New Markets appeared first on The Financial Brand. This article Language Arbitrage: How Bank Brands Speak to New Markets appeared first on The Financial Brand.

Branding

Branding Marketing America Community

How to Become an “Unmarketer”: Stop Marketing and Start Engaging

The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

How To

How To Marketing Branding social media

Embedded Finance: Bolstering Brand Experiences

Ideas To Improve Your Bank’s Brand Value Proposition

Webinars

Trending Sources

Marketing Deposits Like Barbie

Webinars

Quantifying Your Market When Raising Deposits

Article in The Financial Brand Highlights image.works’ Expertise With IP Targeting

10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

How Marketing and Security Can Collaborate to Build Brand Trust

After Record Growth, Here’s How the U.S. Hispanic Population Will Revolutionize Brand Marketing

How Article Wants To Conquer Furniture Delivery’s Last Mile

Turbulence in Marketing Roles Forecast for 2025

Move Beyond Traditional Marketing to Embrace AI-Driven Personalization

5 Things Banking Marketers Should Consider Before Responding to Fed Rate Cuts

Four Fresh Trends That Will Flip Bank Marketing in 2025

13 Prompts for Banks Deploying AI to Build Essential Marketing Collateral

Every Brand a Bank: Why Starbucks and Walmart are Your Real Competition

Move Beyond Traditional Marketing to Embrace AI-Driven Personalization

What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands?

How Tough Problems Spur Powerful Banking Brands

Elevating the CMO: Why Strategic Marketing is Key to Bank Growth

How to Supercharge Your ITMs Into Interactive Marketing Machines

Navigating the CFPB’s New Rule: What Every Financial Marketer Should Know

What Bang Do Financial Marketers Get for Their Bucks?

9 Critical Leadership Lessons from Top META Marketing Exec

6 Critical Trends in Marketing for Bankers to Know

Is AI the Future of Persuasive Bank Marketing?

Why Marketing Is Not a Luxury for Financial Institutions

From Alerts to Engagement: How SMS Marketing Builds Long-Term Customer Relationships

Break Through the Noise: Reinventing Bank Marketing for Today’s Consumer

New Email Rules 2024: Marketers, Authenticate or Get Trashed

How First Horizon’s Branding Strategist Pursues ‘Relevancy’ for Its Customers and Prospects

How Two Credit Unions Empowered Employees to be Market Ambassadors

Five Key Imperatives to Maximize Your Marketing ROI, According to Visa

AI Now: Real-world Lessons to Enhance Your Marketing, Immediately and Safely

These Are the Top 3 Concerns Keeping Bank Marketers Up at Night

The New Fintech Playbook for a $1.5 Trillion Market in 2024 and Beyond

Middle Market Bull, But SMBs Need More Help From Their Banking Providers

Marketers Must Shift Focus and Tactics to Fight Waning Consumer Loyalty

Asking the Right Questions: Generative AI’s Impact on Financial Marketing

What’s the Future of the Global Fintech Market?

How BofA Is Driving to be ‘Local’ in More Markets

Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty.

How to Fight for Your Bank’s Marketing Budget Today … and All Year

Language Arbitrage: How Bank Brands Speak to New Markets

How to Become an “Unmarketer”: Stop Marketing and Start Engaging

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