South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. This article looks at how this bank does it and provides a step-by-step breakdown of how you can incorporate their lessons into your bank to create outsized financial performance and differentiate franchise value.

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South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

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Marketing social media Branding Apple 195

PYMNTS

JANUARY 31, 2019

Middle-market consumers have Wayfair, there’s Chairish for those who want designed or antique furnishings, and there are startups like Burrow, Maiden Home, The Inside, and Interior Define. Article is part of that up-and-coming class, though its story is a bit different than its fellows in the field. CEO Aamir Baig told Forbes.

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South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Perficient

NOVEMBER 3, 2020

Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. By giving a channel for this social proof use case, Instagram allows customers to interact and purchase brands that their favorite influencers represent.

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South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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PYMNTS

NOVEMBER 1, 2017

Walmart will no longer carry Danskin brand apparel products in its stores or on its website, according to New York Post reports from Tuesday (Oct. Danskin is a 135-year-old brand owned by parent company Iconix Brand Group and generating $15.5 The retailer will remove the products from its shelves in 15 months. . On Monday (Oct.

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Perficient

JANUARY 25, 2021

In this article, I want to focus in on the specific implications for hospitals and integrated delivery networks. Still, many hospitals and health systems devoted a large portion of marketing budgets to traditional media as a matter of, well, tradition. New insurance markets. Business Model Disruption (Finally).

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South State Correspondent

JULY 24, 2024

There have been many a banker who has said they want to offer a high-yield account because the “higher interest expense is just like paying marketing costs.” In this article, we explore the tactic of a high-yield deposit account. The logic that “rate sells itself” is true. However, is this the best move?

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South Carolina Marketing Capital Idaho 417

Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. What could possibly go wrong? As it turns out, a LOT can go right. Everybody’s in The Game. Digital First Now!

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Branding Industry Apple Marketing 118

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. This article highlights Gentle Monster’s five-step process that might change how you look at the future. He chose to compete in the women’s luxury segment and looked for a gap in the market. Leveraging social media, Gentle Monster started to get traction.

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Innovation social media Branding Marketing 195

PYMNTS

JANUARY 30, 2020

The gap in the market, she believed, was between finding a product – via skincare articles, blog posts or influencers – and knowing whether or not they should spend the money to try it out. The goal for the brand, according to Nyambi, is to make customized and personalized skincare guidance accessible to any consumer who wants it.

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Marketing Video Branding New York 131

Chris Skinner

JULY 10, 2017

I remember flying into Singapore’s brand spanking new Changi Airport in 1987 and my disappointment at being greeted by McDonald’s. Now, we are all being advertised the same brands everywhere, and little girls want to grow up to join Little Mix and little boys Lionel Messi. In fact, we have all been homogenised.

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Branding Leadership Apple America 227

South State Correspondent

OCTOBER 30, 2024

In this article, we look at the data to highlight how to use “strategic product communication” to increase customer retention and usage. In this article, we look at another form of customer communication called “strategic product communication.” One phycological element that drives this is that the customer expects a marketing message.

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PYMNTS

OCTOBER 14, 2019

As Barneys New York wades through bankruptcy, Saks Fifth Avenue and Authentic Brands have partnered to bid almost $270 million to buy the luxury specialty retailer, a source told The Wall Street Journal on Monday (Oct. That bid is about $220 million, the article said. The bankruptcy auction will take place no later than Oct.

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Branding New York Retail Groups 100

Insights on Business

APRIL 6, 2017

As Jim Marous notes in his article, Top 10 Retail Banking Trends and Predictions for 2017 , “APIs were not even listed as a 2016 trend, but was #4 in 2017.”. One of the new APIs from IBM is Cognitive Market Sensing. The sky’s the limit and IBM is inviting us to push the boundaries of what’s been tried before.

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South State Correspondent

FEBRUARY 23, 2022

In this article, we look at the elements of excellent bank product design and provide some hacks on how to improve your current product offerings. These emotional attributes can usually stem from a bank’s brand. Tesla is another shining example of how a brand imparts this halo of emotional connection to its product.

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Branding Marketing Apple Google 195

PYMNTS

JULY 13, 2018

Celebrity brand endorsement is nothing new. The first recorded case of it dates back to the 1760s when Josiah Wedgwood and Sons, producers of pottery and chinaware, marketed their wares with endorsements from Britain’s royal family, hoping to show off the company’s inherent value and the high quality of their products.

Branding 101

Branding social media Course Phoenix 101

Perficient

JULY 1, 2020

This works great for pages with a simple layout that need to be replicated on another brand, microsite or version of your site, like a blog post, article or even a product page. Any changes you make to the original will ripple outward and be applied to the clone.

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Perficient

DECEMBER 8, 2020

Excess monetization would lead to a poor user experience and an erosion of market share over time. Ultimately, the relevance and quality score algorithms create as many “satisfied page views” as possible and help preserve Google’s market share in the face of strong competitive forces. It’s actually important that they don’t.

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Video Google Study Examples 520

South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

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How To Examples Resources Marketing 195

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Five Traits of High-Impact Marketing Departments. All marketing departments work hard to serve their internal customers.

Marketing 101

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South State Correspondent

JULY 6, 2022

In an earlier article, we discussed how we use “cost per impression” as a metric for planning, budgeting, and executing bank events that are specific for customer retention and branding. Similar to events targeted at branding, tracking impressions is a good idea.

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Data Management Conference Branding 195

Accenture

OCTOBER 9, 2019

The credit card partnership market is off to an aggressive start in 2019, given issuers’ robust activity in the first half to try to fuel new growth amidst a leveling-off in receivables. As the competition remains fierce in general purpose bank cards, the partnership market provides an opportunity for new growth-inducing channels.

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Cards Analysis Retail Apple 150

PYMNTS

OCTOBER 26, 2020

And, because many of them are done at large discounts from market value, they could be tied to illegal activity. Japanese soccer star Keisuke Honda has launched a new cryptocurrency in partnership with Rally as part of the Creator Coin initiative, a Medium article says.

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Bitcoin cryptocurrency blockchain Video 169

PYMNTS

FEBRUARY 18, 2020

So get ready for quirky marketing, quirkier products, retro strategies and decidedly futuristic pricing as the business contends with a downturn. cereal market has lagged recently, with a slight uptick in 2019. Nutritional content is a primary concern for new product development in mature markets such as North America and Europe.

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Trends Branding Strategy New York 160

PYMNTS

FEBRUARY 27, 2019

Online luxury marketplace 1stdibs stands as an example of that kind of content, along with providing — as do some other companies — a demonstration of the appeal of both digital and physical forms of content to tie consumers to a brand or ecosystem. According to the Data & Marketing Association , 9.8 Speaking to Audiences.

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PYMNTS

MAY 28, 2019

Louis test market reportedly exceeded the restaurant’s foot traffic national average by 18.5 At the beginning of April, the Restaurant Brands International chain said it was testing the vegetarian-friendly Whopper version. And, prior to the end of the month, the brand said it would roll out the burger later in the year nationwide.

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South State Correspondent

AUGUST 14, 2024

We covered the basics of account analysis in Part 1 ( HERE ), and in this article, we highlight best practices for managing an analyzed transaction account. Four product variables impact profitability – rate, fees, marketing/brand, and companion products for a standard bank product such as a business savings account.

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How To Analysis Management Training 195

PYMNTS

JUNE 19, 2020

Amazon and Italian luxury brand Maison Valentino filed a lawsuit against a retailer Thursday (June 18), alleging the company sold counterfeit goods as the trade in the so-called “gray market” continues to draw attention. The counterfeits [are] kind of flooding the markets,” he told Federal News Network. “It

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social media United States Branding National 181

Image Works Direct

JANUARY 24, 2024

image.works is pleased to announce that The Financial Brand, a well-known digital publication and source for financial marketing news, has published an article created by our copy team on the topic of IP targeting and its strength as a strategy for promoting deposit accounts.

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Branding Strategy Marketing 36

South State Correspondent

JANUARY 23, 2023

Our innovation working group, called Spark, has been playing with the tool for the past several months, and this article details how we use it to jump our productivity by 20%. 5) Write bank marketing copy: ChatGPT excels at producing high-quality prose with moderate accuracy. What Is ChatGPT?

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Tools Examples Data Analysis 370

Abrigo

DECEMBER 28, 2015

Let's assume, for the purpose of this article, that you are operating a successful valuation or accounting firm. Numerous articles have covered the topic of differentiation in the financial services sector, citing it as the factor that can make or break a firm. Differentiation can quickly become the key to success.

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North Carolina Branding Taxes Industry 150

South State Correspondent

JANUARY 10, 2024

This article examines why the standard way to value a bank is flawed and how to have a better methodology. The Better Way to Calculate Value: Customers and Product If you lower deposit rates in this market, you will likely lose customers to competition that may be paying 5% or greater. Now, we want to add another layer.

Management 195

Management Examples Marketing Millennials 195

Abrigo

NOVEMBER 15, 2014

Online platforms like Facebook and Twitter allow people to connect with one another as well as with brands. As a bank or credit union – and a unique brand reaching customers every day – is your institution active on social media? News articles relevant to your social audience is another way to engage.

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social media Community United States America 170

PYMNTS

NOVEMBER 28, 2017

27) article published by the Wall Street Journal , and personalization is key to turning that around. Research from Yes Lifestyle Marketing shows that during the 2016 holiday shopping season, retailers sent 15 percent more email marketing to consumers, but consumers opened 15 percent fewer of the emails. Adobe Systems Inc.

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Retail Marketing Customer Experience Online 129

PYMNTS

NOVEMBER 24, 2018

The list of possible money-makers in that article include: “pregnancy tests, ovulation kits, clinical strength deodorants (for extreme body odor), toenail fungus liquid, wart removal systems, hemorrhoid creams, menstruation and menopause products, sexual wellness items, jock itch and athlete’s foot products.”. “It And profit-generating.

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