The Financial Brand

JANUARY 17, 2024

This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand. This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand.

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Texas Branding Community Marketing Strategies 35

The Financial Brand

JUNE 12, 2024

This article Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty. appeared first on The Financial Brand. This article Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty. appeared first on The Financial Brand.

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The Financial Brand

JULY 23, 2024

This article How Tough Problems Spur Powerful Banking Brands appeared first on The Financial Brand. Can banking brands possess power similar to the likes of Netflix, Apple, and Whole Foods? Learn how Financial Center, an Indianapolis-based credit union, crafted a powerful brand founded on financial wellness.

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Branding Indianapolis Apple Marketing Strategies 31

The Financial Brand

JUNE 30, 2024

This article How First Horizon’s Branding Strategist Pursues ‘Relevancy’ for Its Customers and Prospects appeared first on The Financial Brand. Regional bank's branding strategy chief aims to bring First Horizon front of mind when the time is ripe.

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Branding Regional Strategy Marketing Strategies 33

The Financial Brand

SEPTEMBER 18, 2024

This article How Marketing and Security Can Collaborate to Build Brand Trust appeared first on The Financial Brand. The rush towards personalization in marketing must be buttressed by data security or customers will rebel.

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Branding Security Marketing Data 33

The Financial Brand

FEBRUARY 12, 2024

This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand. Top CMOs are using technology to create novel marketing strategies and uncover new revenue streams. This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand.

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Marketing Strategies Strategy Branding Marketing 36

The Financial Brand

SEPTEMBER 30, 2024

This article After Record Growth, Here’s How the U.S. Hispanic Population Will Revolutionize Brand Marketing appeared first on The Financial Brand. population, the Hispanic market is uniquely complex to engage with given its cultural diversity. This article After Record Growth, Here’s How the U.S.

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Branding Marketing Marketing Strategies Strategy 34

The Financial Brand

OCTOBER 4, 2023

This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand. This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand.

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Branding New York Community Operations 35

South State Correspondent

MAY 2, 2022

Unfortunately, there are many problems with sales funnels, and in this article, we will show why banks should be thinking in terms of “Growth Loops” instead. As mentioned above, it takes focus away from creating a brand and a value proposition in a product. Add more resources, and you get more customers.

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The Financial Brand

MARCH 25, 2024

This article Young Women Are Getting Richer. Here’s How Banks Should Market to Them appeared first on The Financial Brand. Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.

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Marketing Marketing Strategies Millennials Branding 34

The Financial Brand

DECEMBER 26, 2022

This article 62 Digital Marketing Statistics Every Financial Marketer Should Know appeared first on The Financial Brand. Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.

Marketing 35

Marketing Marketing Strategies Strategy Branding 35

The Financial Brand

JULY 2, 2024

This article Asking the Right Questions: Generative AI’s Impact on Financial Marketing appeared first on The Financial Brand. Ex-Regions Bank CMO Abbas Merchant discusses how generative AI is transforming marketing strategies and operations in financial services.

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Marketing Marketing Strategies Regional Branding 34

Gonzobanker

JUNE 20, 2024

According to a Businessweek article , the word boring has been used by bank execs and analysts at least a dozen times on banks’ conference calls as of May this year. They work to keep money safe at established brands that they don’t want to sully. Cue the Patagonia sweater vests and soft jazz music. It makes sense.

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Digital Banking Fintech Innovation Strategy 160

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Final Thoughts. Getting a seat at the boardroom table in the C-Suite will depend on multiple factors.

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Marketing Groups Branding Data 101

The Financial Brand

SEPTEMBER 15, 2024

This article From Alerts to Engagement: How SMS Marketing Builds Long-Term Customer Relationships appeared first on The Financial Brand. By integrating SMS into broader marketing strategies, banks can create better customer experiences.

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Marketing Marketing Strategies Customer Experience Branding 33

The Financial Brand

NOVEMBER 2, 2023

This article Why U.S. Bank Is Elbowing into the Competitive BNPL Space appeared first on The Financial Brand. Here’s its marketing strategy for Avvance. This article Why U.S. Bank Is Elbowing into the Competitive BNPL Space appeared first on The Financial Brand.

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Marketing Strategies Branding Strategy Online 35

The Financial Brand

NOVEMBER 16, 2023

This article How 5 Differentiated Bank Brands Work to Stand Out from the Crowd appeared first on The Financial Brand. Ally, USAA, Varo, and other winning brands share a common strategy: Vision backed by creativity and execution.

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NCR

APRIL 22, 2016

Articles via PYMNTS.com, The Financial Brand, Credit Union Times. Digital Marketing: What’s Your Mission?: Mobile Payments: Where We’ve Been, Where We’re Going: This article discusses the growing popularity of credit unions offering mobile payment options and what advancements we should expect to see in the future.

Mobile 40

Mobile Marketing Payments Marketing Strategies 40

Gonzobanker

AUGUST 23, 2021

An article in Finextra argues that chatbots have become a competitive necessity: “The magic behind voice banking isn’t just the convenience of the device; it’s the artificial intelligence that powers intelligent customer self-service. Prior to 2021, 56% of financial institutions had launched a digital transformation strategy or initiative.

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PYMNTS

JUNE 9, 2018

One might be forgiven if, before reading this article, they had no idea that the World Cup is starting a week from now. That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. Even in a “good year” for the U.S. and the World Cup (like in 2014, when the U.S.

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The Financial Brand

OCTOBER 15, 2023

This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand. This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand.

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Data Analytics Branding Technology 42

The Financial Brand

APRIL 11, 2023

This article Why Bankers Need to Become PR Preppers appeared first on The Financial Brand. This article Why Bankers Need to Become PR Preppers appeared first on The Financial Brand. This article Why Bankers Need to Become PR Preppers appeared first on The Financial Brand.

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Branding Marketing Strategies Marketing Strategy 43

The Financial Brand

NOVEMBER 9, 2022

This article Will CFPB’s New Data Sharing Rules Alter the Banking Landscape? appeared first on The Financial Brand. This article Will CFPB’s New Data Sharing Rules Alter the Banking Landscape? appeared first on The Financial Brand. appeared first on The Financial Brand.

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Data Branding Fintech Marketing Strategies 42

The Financial Brand

JANUARY 1, 2024

This article From Mini-Millionaires to Overemployed: Five Emerging Demographic Cohorts for 2024 appeared first on The Financial Brand. This article From Mini-Millionaires to Overemployed: Five Emerging Demographic Cohorts for 2024 appeared first on The Financial Brand.

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Branding Marketing Strategies Trends Marketing 38

The Financial Brand

JANUARY 15, 2023

This article 3 Ways Marketing Needs to Pivot in a Recession appeared first on The Financial Brand. Want to improve the return on marketing investments? This article 3 Ways Marketing Needs to Pivot in a Recession appeared first on The Financial Brand.

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Marketing Trends Branding Marketing Strategies 41

The Financial Brand

JULY 1, 2024

This article What Bang Do Financial Marketers Get for Their Bucks? appeared first on The Financial Brand. More marketing spend drove higher loan and deposit levels in all but one bank size category in 2023. This article What Bang Do Financial Marketers Get for Their Bucks?

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Marketing Branding Marketing Strategies Banking Trends 37

The Financial Brand

SEPTEMBER 27, 2023

This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand. Banks ramped up their marketing after the pandemic. This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand.

Marketing 41

Marketing Branding Data Marketing Strategies 41

The Financial Brand

JUNE 19, 2024

This article The Customer is King: Why the CMO Must Become the Customer Expert appeared first on The Financial Brand. M&T Bank's chief marketing officer talks how inspiration from Asian markets could inspire U.S. banking innovation and more.

Branding 36

Branding Innovation Marketing Marketing Strategies 36

The Financial Brand

MARCH 11, 2024

This article Rebranding Is Expensive, Time-Consuming – and Essential appeared first on The Financial Brand. How financial institutions are refreshing their brands with messaging that taps into the emerging priorities of their customers.

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Branding Marketing Strategies Marketing Strategy 34

The Financial Brand

MAY 13, 2024

This article Marketers Must Shift Focus and Tactics to Fight Waning Consumer Loyalty appeared first on The Financial Brand. The primacy of product and offers, particularly among younger customers, prioritizes channel and messaging over brand.

Marketing 34

Marketing Branding Customer Experience Marketing Strategies 34

The Financial Brand

JULY 24, 2024

This article If Customers Don’t Trust Your Ads, They Won’t Trust You appeared first on The Financial Brand. This article If Customers Don’t Trust Your Ads, They Won’t Trust You appeared first on The Financial Brand. In banking, trust isn't just an asset — it's the foundation of lasting success.

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Branding Customer Experience Marketing Strategies Marketing 35

The Financial Brand

APRIL 10, 2024

This article Gen Zers Aren’t Going to College. appeared first on The Financial Brand. This article Gen Zers Aren’t Going to College. appeared first on The Financial Brand. appeared first on The Financial Brand. Here’s What That Means for Banks. Gen Zers are pursuing non traditional career paths.

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Branding Marketing Strategies National Capital 35

The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

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How To Marketing Branding social media 35

The Financial Brand

JULY 2, 2024

This article Are You Ready for How Different Gen Z’s Banking Behaviors Are? appeared first on The Financial Brand. This article Are You Ready for How Different Gen Z’s Banking Behaviors Are? appeared first on The Financial Brand. appeared first on The Financial Brand.

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Branding Mobile Marketing Strategies Millennials 35

The Financial Brand

MARCH 30, 2023

This article Don’t You Forget About Us: Gen X and the Future of Money appeared first on The Financial Brand. This article Don’t You Forget About Us: Gen X and the Future of Money appeared first on The Financial Brand.

US 39

US Branding Payments Marketing Strategies 39

The Financial Brand

OCTOBER 6, 2023

This article Digital Marketing Tactics, Trends and Tips to Know About for 2024 appeared first on The Financial Brand. How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.

Trends 39

Trends Marketing Branding social media 39

The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

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