The Financial Brand

SEPTEMBER 30, 2024

This article After Record Growth, Here’s How the U.S. Hispanic Population Will Revolutionize Brand Marketing appeared first on The Financial Brand. population, the Hispanic market is uniquely complex to engage with given its cultural diversity. This article After Record Growth, Here’s How the U.S.

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Branding Marketing Marketing Strategies Strategy 31

The Financial Brand

JUNE 30, 2024

This article How First Horizon’s Branding Strategist Pursues ‘Relevancy’ for Its Customers and Prospects appeared first on The Financial Brand. Regional bank's branding strategy chief aims to bring First Horizon front of mind when the time is ripe.

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Branding Regional Strategy Marketing Strategies 32

The Financial Brand

JUNE 12, 2024

This article Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty. appeared first on The Financial Brand. This article Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty. appeared first on The Financial Brand.

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Branding Community Bank Community Fintech 36

The Financial Brand

JANUARY 17, 2024

This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand. This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand.

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Texas Branding Community Marketing Strategies 35

The Financial Brand

SEPTEMBER 15, 2024

This article From Alerts to Engagement: How SMS Marketing Builds Long-Term Customer Relationships appeared first on The Financial Brand. By integrating SMS into broader marketing strategies, banks can create better customer experiences.

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Marketing Marketing Strategies Customer Experience Branding 32

The Financial Brand

OCTOBER 4, 2023

This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand. This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand.

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Branding New York Community Operations 35

The Financial Brand

JULY 2, 2024

This article Asking the Right Questions: Generative AI’s Impact on Financial Marketing appeared first on The Financial Brand. Ex-Regions Bank CMO Abbas Merchant discusses how generative AI is transforming marketing strategies and operations in financial services.

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Marketing Marketing Strategies Regional Branding 34

The Financial Brand

FEBRUARY 12, 2024

This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand. Top CMOs are using technology to create novel marketing strategies and uncover new revenue streams. This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand.

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Marketing Strategies Strategy Branding Marketing 35

The Financial Brand

MARCH 25, 2024

This article Young Women Are Getting Richer. Here’s How Banks Should Market to Them appeared first on The Financial Brand. Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.

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Marketing Marketing Strategies Millennials Branding 34

The Financial Brand

NOVEMBER 16, 2023

This article How 5 Differentiated Bank Brands Work to Stand Out from the Crowd appeared first on The Financial Brand. Ally, USAA, Varo, and other winning brands share a common strategy: Vision backed by creativity and execution.

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Branding Strategy Marketing Strategies Marketing 30

The Financial Brand

NOVEMBER 2, 2023

This article Why U.S. Bank Is Elbowing into the Competitive BNPL Space appeared first on The Financial Brand. Here’s its marketing strategy for Avvance. This article Why U.S. Bank Is Elbowing into the Competitive BNPL Space appeared first on The Financial Brand.

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Marketing Strategies Branding Strategy Online 35

The Financial Brand

DECEMBER 26, 2022

This article 62 Digital Marketing Statistics Every Financial Marketer Should Know appeared first on The Financial Brand. Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.

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Marketing Marketing Strategies Strategy Branding 35

The Financial Brand

SEPTEMBER 3, 2024

This article Elevating the CMO: Why Strategic Marketing is Key to Bank Growth appeared first on The Financial Brand. Banks that minimize senior marketing leadership risk undermining the very strategic skills and perspectives that drive growth.

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Marketing Leadership Branding Marketing Strategies 31

The Financial Brand

SEPTEMBER 27, 2024

This article 9 Critical Leadership Lessons from Top META Marketing Exec appeared first on The Financial Brand. Tech marketing leader Eshan Ponnadurai shares insights from META, Google, and Uber, offering incisive perspectives for bank marketers in the digital age.

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Leadership Marketing Google Branding 31

The Financial Brand

JULY 1, 2024

This article What Bang Do Financial Marketers Get for Their Bucks? appeared first on The Financial Brand. More marketing spend drove higher loan and deposit levels in all but one bank size category in 2023. This article What Bang Do Financial Marketers Get for Their Bucks?

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Marketing Branding Marketing Strategies Banking Trends 36

The Financial Brand

AUGUST 1, 2024

This article Five Key Imperatives to Maximize Your Marketing ROI, According to Visa appeared first on The Financial Brand. This article Five Key Imperatives to Maximize Your Marketing ROI, According to Visa appeared first on The Financial Brand. It's not just about the data and the tech.

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Marketing Branding Data Marketing Strategies 32

The Financial Brand

JULY 24, 2024

This article If Customers Don’t Trust Your Ads, They Won’t Trust You appeared first on The Financial Brand. This article If Customers Don’t Trust Your Ads, They Won’t Trust You appeared first on The Financial Brand. In banking, trust isn't just an asset — it's the foundation of lasting success.

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Branding Customer Experience Marketing Strategies Marketing 35

The Financial Brand

AUGUST 21, 2024

This article Can Softer Skills Stem the Tide of Silent Attrition? appeared first on The Financial Brand. This article Can Softer Skills Stem the Tide of Silent Attrition? appeared first on The Financial Brand. appeared first on The Financial Brand. But what about their other needs?

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Branding Marketing Strategies Community Bank Marketing 34

The Financial Brand

AUGUST 19, 2024

This article Break Through the Noise: Reinventing Bank Marketing for Today’s Consumer appeared first on The Financial Brand. This article Break Through the Noise: Reinventing Bank Marketing for Today’s Consumer appeared first on The Financial Brand.

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Marketing Branding Strategy Community 31

The Financial Brand

AUGUST 4, 2024

This article These Are the Top 3 Concerns Keeping Bank Marketers Up at Night appeared first on The Financial Brand. Bank marketers are faced with developing marketing messaging that will resonate with consumers during a time where the only constant is change.

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Marketing Branding Iowa Marketing Strategies 32

The Financial Brand

SEPTEMBER 11, 2024

This article Why Marketing Is Not a Luxury for Financial Institutions appeared first on The Financial Brand. Learn how to prove that your bank or credit union's marketing department doesn’t cost money — it MAKES money.

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Marketing Branding How To Marketing Strategies 30

The Financial Brand

MAY 13, 2024

This article Marketers Must Shift Focus and Tactics to Fight Waning Consumer Loyalty appeared first on The Financial Brand. The primacy of product and offers, particularly among younger customers, prioritizes channel and messaging over brand.

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Marketing Branding Customer Experience Marketing Strategies 34

The Financial Brand

JULY 2, 2024

This article Are You Ready for How Different Gen Z’s Banking Behaviors Are? appeared first on The Financial Brand. This article Are You Ready for How Different Gen Z’s Banking Behaviors Are? appeared first on The Financial Brand. appeared first on The Financial Brand.

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Branding Mobile Marketing Strategies Millennials 34

The Financial Brand

JULY 2, 2024

This article Banking on Words: The Secret to Creating Memorable Bank Slogans and Taglines appeared first on The Financial Brand. This article Banking on Words: The Secret to Creating Memorable Bank Slogans and Taglines appeared first on The Financial Brand.

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Branding Iowa Marketing Strategies Marketing 32

The Financial Brand

JUNE 25, 2024

This article First Horizon and Fulton Bank Revamped Their CMO Roles. Here’s Why — and How appeared first on The Financial Brand. In the second of a two-part series, CMOs explain how they are redefining their marketing teams and processes to drive engagement and growth. Here’s Why — and How appeared first on The Financial Brand.

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Branding Marketing Marketing Strategies Strategy 31

The Financial Brand

AUGUST 27, 2024

This article How to Defuse the Marketing Trade-off Between Short-term Wins and Long-term-Growth appeared first on The Financial Brand. New research challenges marketing dogma: targeting 'Movable Middles' drives both short-term sales and long-term growth. Is this the future of advertising?

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How To Marketing Branding Marketing Strategies 30

The Financial Brand

JUNE 26, 2024

This article How the Most Successful CMOs Foster Relationships Across the C-Suite appeared first on The Financial Brand. Savvy marketers understand the importance of breaking down silos and encouraging cross-team collaboration.

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Branding Marketing Marketing Strategies Strategy 31

The Financial Brand

JUNE 19, 2024

This article The Customer is King: Why the CMO Must Become the Customer Expert appeared first on The Financial Brand. M&T Bank's chief marketing officer talks how inspiration from Asian markets could inspire U.S. banking innovation and more.

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Branding Innovation Marketing Marketing Strategies 35

The Financial Brand

APRIL 10, 2024

This article Gen Zers Aren’t Going to College. appeared first on The Financial Brand. This article Gen Zers Aren’t Going to College. appeared first on The Financial Brand. appeared first on The Financial Brand. Here’s What That Means for Banks. Gen Zers are pursuing non traditional career paths.

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Branding Marketing Strategies National Capital 35

The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

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How To Marketing Branding Strategy 35

The Financial Brand

JANUARY 1, 2024

This article From Mini-Millionaires to Overemployed: Five Emerging Demographic Cohorts for 2024 appeared first on The Financial Brand. This article From Mini-Millionaires to Overemployed: Five Emerging Demographic Cohorts for 2024 appeared first on The Financial Brand.

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Branding Marketing Strategies Trends Marketing 37

The Financial Brand

OCTOBER 15, 2023

This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand. This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand.

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Data Analytics Branding Technology 42

The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

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How To Marketing Branding social media 35

The Financial Brand

JUNE 25, 2024

This article Navy Federal and Stride Bank’s CMOs Needed to Reinvent Their Roles. Here’s Why — and How appeared first on The Financial Brand. In the first of a two-part series, we explore how CMOs are re-inventing marketing teams and processes to accommodate an expanding remit and increasingly complex toolset.

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The Financial Brand

MARCH 22, 2024

This article Pay for Performance: The Tactic Saving Marketing Budgets in 2024 appeared first on The Financial Brand. Consumers and businesses have hired the marketing team at your institution for a new role: The organization's best new sales team. And it should give marketing higher priority in banking's budget this year.

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The Financial Brand

JUNE 10, 2024

This article Is Banking Consumer Behavior Not Changing at All? One Report Suggests So appeared first on The Financial Brand. This article Is Banking Consumer Behavior Not Changing at All? One Report Suggests So appeared first on The Financial Brand. This article Is Banking Consumer Behavior Not Changing at All?

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The Financial Brand

OCTOBER 6, 2023

This article Digital Marketing Tactics, Trends and Tips to Know About for 2024 appeared first on The Financial Brand. How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.

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