How Millennials Are Propelling Halloween To New Retail Heights
PYMNTS
OCTOBER 31, 2017
That growth appears to be driven by millennials, with responses to a recent Citibank poll indicating survey participants between the ages of 18 and 36 expect to spend 2.5 Increased millennial spending comes despite the fact that the demographic is the one that most needs to save money, CitiBank noted in the article.
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