The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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The Financial Brand

AUGUST 10, 2023

This article The Fun Social Media Campaigns Keeping These Marketers Inspired appeared first on The Financial Brand. Social media can get tedious for bank & credit union marketers. This article The Fun Social Media Campaigns Keeping These Marketers Inspired appeared first on The Financial Brand.

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The Financial Brand

MARCH 23, 2023

This article What to Do About the Surprise Risks of Social Media and Self-Service Tools appeared first on The Financial Brand. Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.

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The Financial Brand

FEBRUARY 20, 2024

This article Community Banks Need a Social Media Reality Check appeared first on The Financial Brand. Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.

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The Financial Brand

NOVEMBER 22, 2022

This article The Answers To Financial Marketing Social Media Questions in 2023 appeared first on The Financial Brand. Should you zero in on one social platform or juggle them all? Here are insights guiding social strategies in 2023. Is TikTok worth trying?

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The Financial Brand

MAY 8, 2024

This article How ‘Social-First’ Brands Drive Revenue, Not Just Awareness appeared first on The Financial Brand. To get more bang from their social media buck, banks need to shift from "messaging" to community engagement and collaboration.

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South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. This article highlights Gentle Monster’s five-step process that might change how you look at the future. Leveraging social media, Gentle Monster started to get traction. For inspiration in banking innovation, we often look to other industries.

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William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

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Perficient

NOVEMBER 3, 2020

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

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William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

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Independent Banker

OCTOBER 14, 2014

Husic: Originally, I had qualms about effective use of my time as an executive and the ROI of social media. All that “owned media” sits on Google for the world to see and read. It’s all part of our brand story and culture. Ann Chen ( ann.chen@icba.org ) is ICBA’s director, social media engagement.

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South State Correspondent

JULY 24, 2023

This article highlights these lessons and applies them to marketing deposits. The brand amplified its marketing spend by creating a consistent theme of products and partnerships that reinforced themselves. Bank Lesson : Banks should consider developing and amplifying a signature brand element through their marketing.

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Digital Growth Institute

MAY 12, 2023

Generation Z (Gen Z) has been shaking up the financial industry with its unique banking habits and reliance on social media for financial advice. This shift in how they seek and consume financial information presents both opportunities and challenges for financial brands and their marketing strategies.

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Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. Social Media Stories. Facebook Pay.

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Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. Social Media Stories. Facebook Pay.

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The Financial Brand

MAY 29, 2024

This article Five Social Influencers That Financial Services Professionals Should Know appeared first on The Financial Brand. Dipping in regularly on social media influencers – including those targeting consumers – can help reality-check your strategies.

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The Financial Brand

NOVEMBER 30, 2023

This article 6 Steps to Crafting Compelling 60-Second Marketing Videos appeared first on The Financial Brand. Video marketing — whether for TV, social media or website — is an effective way to capture the attention of a distracted audience and improve recognition and retention.

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PYMNTS

JULY 13, 2018

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

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Long Lasting Ideas

JUNE 30, 2014

A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. Social Media Strategy Checklist. Generate leads.

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The Financial Brand

OCTOBER 3, 2023

This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand. For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose.

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Long Lasting Ideas

FEBRUARY 22, 2016

I have a friend, a retired executive for a well-known global brand. It’s about old-school “social media’. I’m sure you’ll agree that these types of messages wouldn’t benefit your bank or its brand. When and how you respond to them will impact their feelings, not only about you, but about the bank and its brand.

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Perficient

SEPTEMBER 9, 2020

Some measures you may want to consider are: Awareness and Consideration: Understand how content impacts brand awareness and perception. Measures may include brand mentions, inbound links, ranking keyword universe, and visits. Behaviors: Buying Styles and Hesitations, Social Media and Technology Use. Desired Takeaway.

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South State Correspondent

MARCH 15, 2023

This article highlights ten not-so-evident lessons of the banking crisis that every banker must consider going forward. 9) Brand Matters: SVB had one of the best brands in banking. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet.

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PYMNTS

APRIL 23, 2020

NBCUniversal , owned by Comcast , will allow consumers to buy products from branded TV advertisements, articles and videos without going to a new website, according to a CNBC report. In addition, ads can receive more boosts on social media.

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NCR

JUNE 8, 2016

billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. If used correctly, social media can engage credit union members in a customized way that will enhance their overall experience and increase their loyalty to your credit union. With an average of 1.04

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The Financial Brand

JANUARY 30, 2023

This article Bankers Should Be Active on LinkedIn — Leaders Need to Encourage It appeared first on The Financial Brand. Are your salespeople using social media? This article Bankers Should Be Active on LinkedIn — Leaders Need to Encourage It appeared first on The Financial Brand.

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The Financial Brand

JULY 29, 2023

This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? appeared first on The Financial Brand. An influencer makes for an excellent supplement in a bank's brand. This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands?

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Digital Growth Institute

MAY 12, 2023

"Especially in banking, it's still such a conservative industry, and people are very afraid of their employees going out there and building a personal brand and having a bad reflection on them." - Pattie Ehsaei Personal branding is a subject that gives many people pause despite its incredible marketing potential.

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Abrigo

AUGUST 14, 2017

Helping to grow the client's business For example, many mom-and-pop companies might not know much about social media, but accountants can share with them ideas for utilizing social media to reach new prospects and build “brand evangelists.”

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The Raddon Report

SEPTEMBER 4, 2014

The popularity of social media is undeniable. Just five years ago, the primary function of social media was community building. Today, social media has evolved to include customer service outreach, brand awareness, and new customer lead generation.

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South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. We brought back tons of bank input on budget allocations, so look for a future article on how banks plan to spend their marketing budgets next year.

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The Financial Brand

AUGUST 3, 2023

This article The Top U.S. Banks on Instagram for 2023 appeared first on The Financial Brand. Instagram is the fourth-largest social media platform in the world and a favorite of marketers worldwide, including those at U.S. This article The Top U.S.

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South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. To place that decrease in deposit performance in perspective, that is a loss of $1.8

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The Financial Brand

MARCH 17, 2023

This article 3 Effective Tactics to Calm Customer Fears in a Banking Crisis appeared first on The Financial Brand. Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.

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The Financial Brand

JULY 20, 2023

This article Banks and Credit Unions ‘Threading Away:’ What Early Adopters Think So Far appeared first on The Financial Brand. What's their strategy for this new social media app? At least 150 banks and credit unions have joined Threads so far, and more hop on every day.

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Abrigo

APRIL 29, 2015

The score: If your online presence could use an overhaul, take action and check off the relevant boxes, ensuring that your site not only accurately reflects the work that you do, but also your firm’s brand. Generation X and Millennials increasingly supplement their online research with social media searches.

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PYMNTS

MARCH 28, 2019

Instead, the brand directly addresses influencers and those aiming to become influencers, whose livelihood literally depends on how well they can outfit themselves. Interestingly, the audience was an evolution for the brand. For any plan, users can swap out articles of clothing as often as they wish.

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