South State Correspondent

JULY 24, 2023

This article highlights these lessons and applies them to marketing deposits. The brand amplified its marketing spend by creating a consistent theme of products and partnerships that reinforced themselves. Bank Lesson : Banks should consider developing and amplifying a signature brand element through their marketing.

Marketing 195

Marketing social media Branding Apple 195

Abrigo

AUGUST 14, 2017

Helping to grow the client's business For example, many mom-and-pop companies might not know much about social media, but accountants can share with them ideas for utilizing social media to reach new prospects and build “brand evangelists.”

social media 150

social media eBook Taxes Examples 150

PYMNTS

JULY 13, 2018

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101

Branding social media Course Phoenix 101

PYMNTS

APRIL 23, 2020

NBCUniversal , owned by Comcast , will allow consumers to buy products from branded TV advertisements, articles and videos without going to a new website, according to a CNBC report. In addition, ads can receive more boosts on social media.

social media 144

social media Video Branding Study 144

William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

social media 49

social media Company Online Report 49

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

social media 45

social media Fintech Branding Trends 45

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. It often Tweets columns tied to breaking news and statistics.

social media 150

social media Lending Community Community Bank 150

The Financial Brand

MARCH 19, 2024

This article Hacking Customer Attention: Leveraging Social Media for Insurance and Finance appeared first on The Financial Brand. Dr. Robin Kiera shares strategies for financial institutions to boost engagement and sales through utilizing behavioral economics and social media.

social media 37

social media Branding Strategy Marketing 37

Abrigo

JULY 13, 2015

The use of Webinars, email marketing and social media can help position your brand for growth in this digital world. When it comes to social media, simple is safe. Share your firm’s successes, articles from other sources and grow your network by following and connecting with others.

Technology 150

Technology social media Groups Industry 150

South State Correspondent

MARCH 15, 2023

This article highlights ten not-so-evident lessons of the banking crisis that every banker must consider going forward. 9) Brand Matters: SVB had one of the best brands in banking. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet.

social media 195

social media FDIC Branding Management 195

PYMNTS

JUNE 19, 2020

Amazon and Italian luxury brand Maison Valentino filed a lawsuit against a retailer Thursday (June 18), alleging the company sold counterfeit goods as the trade in the so-called “gray market” continues to draw attention. But a recent Harvard Business Review article claims that anti-counterfeit efforts haven’t been effective.

social media 181

social media United States Branding National 181

The Financial Brand

APRIL 9, 2024

This article JPMorgan CEO Calls for Social Media Cleanup, Doubles Down on AI, Cloud appeared first on The Financial Brand. This article JPMorgan CEO Calls for Social Media Cleanup, Doubles Down on AI, Cloud appeared first on The Financial Brand.

social media 35

social media Branding Technology Management 35

The Financial Brand

MARCH 23, 2023

This article What to Do About the Surprise Risks of Social Media and Self-Service Tools appeared first on The Financial Brand. Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.

social media 38

social media Tools Branding Management 38

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

social media 36

social media Community Bank Community Regional 36

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. We brought back tons of bank input on budget allocations, so look for a future article on how banks plan to spend their marketing budgets next year.

Conference 195

Conference Marketing social media Data 195

PYMNTS

NOVEMBER 23, 2018

Even people without a mind for business remember that motto as one of the guiding principles of retail and other forms of commerce — absorbed, perhaps, in a high school class or via any number of articles, TV shows, commercials or bits of pop culture that have riffed on that theme. Window Shopping.

social media 163

social media Mobile Branding Retail 163

Long Lasting Ideas

JUNE 30, 2014

A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. Social Media Strategy Checklist. Generate leads.

social media 40

social media Strategy Marketing Marketing Strategies 40

The Financial Brand

AUGUST 11, 2024

This article Community Banks Are Turning to Streaming Platforms for Advertising. Is Social Media Getting Left Behind? appeared first on The Financial Brand. This article Community Banks Are Turning to Streaming Platforms for Advertising. Is Social Media Getting Left Behind?

social media 34

social media Community Bank Community Branding 34

The Financial Brand

OCTOBER 9, 2023

This article Gallery: Priming Your Social Media Strategy for Amazon’s Prime Day appeared first on The Financial Brand. This gallery of social media posts illustrates how seven different types of messages can be used to maximum effect.

social media 34

social media Strategy Branding Marketing 34

PYMNTS

DECEMBER 21, 2020

Loyalty, she noted, is earned through a careful continuum of brand positioning and ultimately generating an emotional response among consumers whether they are shopping in store on online. Social media represents another way to leverage and reward loyalty, noted panelists. Are firms getting the proverbial bang for the buck?

Data 296

Data Tools social media Analytics 296

William Mills

OCTOBER 6, 2016

About three years ago, I wrote another article for CUES called: Balance Key to Successful PR Campaigns. Well, fast forward to today, and I would actually add a fourth component: social media. Yes, Facebook, Twitter, LinkedIn, Snap Chat, Instagram and many others are giving credit unions another avenue to use for branding.

social media 76

social media Video Branding Groups 76

South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. To place that decrease in deposit performance in perspective, that is a loss of $1.8

How To 195

How To Examples Resources Marketing 195

The Financial Brand

NOVEMBER 22, 2022

This article The Answers To Financial Marketing Social Media Questions in 2023 appeared first on The Financial Brand. Should you zero in on one social platform or juggle them all? Here are insights guiding social strategies in 2023. Is TikTok worth trying?

social media 33

social media Marketing Branding Strategy 33

PYMNTS

MARCH 28, 2019

Instead, the brand directly addresses influencers and those aiming to become influencers, whose livelihood literally depends on how well they can outfit themselves. Interestingly, the audience was an evolution for the brand. For any plan, users can swap out articles of clothing as often as they wish.

social media 108

social media Branding New York Online 108

PYMNTS

APRIL 13, 2016

All of this is an attempt to reverse over two years of stagnant sales, according to a recent article by Internet Retailer. The brand plans to increase the number of categories it offers online, with a focus on shoes, and expanding its social media activities to include new emerging platforms, including Snapchat, Cantino told IR.

social media 100

social media New York Branding Online 100

Perficient

DECEMBER 8, 2020

According to the article, this is how you’re charged: “A view is counted when someone watches 30 seconds of your video ad (or the whole video if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first.”. Any commercial value extracted from that spot in the SERP will be yours—plus, it’s great branding.

Video 520

Video Google Study Examples 520

The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

social media 33

social media Video Branding Strategy 33

South State Correspondent

MAY 2, 2022

Unfortunately, there are many problems with sales funnels, and in this article, we will show why banks should be thinking in terms of “Growth Loops” instead. As mentioned above, it takes focus away from creating a brand and a value proposition in a product. Add more resources, and you get more customers.

social media 195

social media Management Marketing Resources 195

Long Lasting Ideas

FEBRUARY 22, 2016

I have a friend, a retired executive for a well-known global brand. It’s about old-school “social media’. I’m sure you’ll agree that these types of messages wouldn’t benefit your bank or its brand. When and how you respond to them will impact their feelings, not only about you, but about the bank and its brand.

social media 40

social media United States Branding Meeting 40

The Financial Brand

AUGUST 10, 2023

This article The Fun Social Media Campaigns Keeping These Marketers Inspired appeared first on The Financial Brand. Social media can get tedious for bank & credit union marketers. This article The Fun Social Media Campaigns Keeping These Marketers Inspired appeared first on The Financial Brand.

social media 29

social media Marketing Branding 29

The Financial Brand

MAY 8, 2024

This article How ‘Social-First’ Brands Drive Revenue, Not Just Awareness appeared first on The Financial Brand. To get more bang from their social media buck, banks need to shift from "messaging" to community engagement and collaboration.

Branding 36

Branding social media Community 36

Independent Banker

NOVEMBER 13, 2014

Posting a link to a relevant article or blog. Weekly activities include: Writing an article and posting it, or posting an article from your bank. When it comes to social media, Bruce Gemmill, senior vice president of John Marshall Bank in Reston, Va., Daily activities include: Liking a post or comment.

Virginia 70

Virginia social media Community Groups 70

NCR

JUNE 8, 2016

billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. If used correctly, social media can engage credit union members in a customized way that will enhance their overall experience and increase their loyalty to your credit union. With an average of 1.04

social media 40

social media Millennials Strategy Industry 40

PYMNTS

MARCH 10, 2020

But, at least early anecdotal evidence from social media says otherwise. “A Discounting is part of that strategy — as is wider digital outreach on the whole — including more social media content creation, but not all of which is tending toward direct product promotion. Alexa, by most tests offers up the most information.

Community 150

Community social media Marketing Branding 150

PYMNTS

JUNE 13, 2018

“But if you enjoy tapping on a device to consume everything from news to shopping to social media, using a self-serve kiosk will probably seem faster and more intuitive, even if doing so means the demise of jobs for minimum wage workers,” the article concluded, rather dramatically. But correctly?

social media 117

social media Examples Course Branding 117

PYMNTS

AUGUST 10, 2018

YouTube has a chance to take advantage of recent Facebook problems and move past the social media platform in terms of website traffic, according to a new study. The top five list contains four extremely successful brands … and Yahoo,” SimilarWeb said. The takeaway from that article? Meanwhile, Yahoo continues to fade.

social media 101

social media Google Video Study 101

PYMNTS

NOVEMBER 4, 2020

Many news organizations have retreated and cut staff as the world has shifted how it gets its news from traditional media companies to Facebook, Twitter and other social media platforms. How The Pandemic Boosts Digital Media Subscriptions. The value of journalists came back around.

New York 183

New York social media Survey Chicago 183