The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

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PopularBank

MAY 15, 2020

Small businesses are the lifeblood of our communities – and our economy. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community. Businesses with fewer than 500 employees account for 48% of American jobs and 43.5%

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The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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social media Community Bank Community Regional 36

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

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The Financial Brand

FEBRUARY 8, 2023

This article Storytelling With a Twist Powers Small-Business Connections for This Community Bank appeared first on The Financial Brand. Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.

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The Financial Brand

JANUARY 17, 2024

This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand. This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand.

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The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in. This article Influencer Marketing: Is the ROI Worth it for Community Banks?

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Long Lasting Ideas

JULY 7, 2016

Joe Wheeler has spent more than two decades in the financial services industry, much of that time helping community banks to craft strategic plans, while at the same time incorporating risk management and regulatory considerations into the strategic equation. at Bank Marketing Strategy + Ideas.

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Long Lasting Ideas

APRIL 11, 2016

Usually, we at BankMarketingCenter.com don’t hand out kudos to individual bankers, but an exception must be made in the case of Independent and Community Banks of America (ICBA) President and CEO Camden Fine for his articulate defense of small community banks.

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Long Lasting Ideas

MARCH 3, 2016

I’ve written several articles about the future of banking, but it appears the Financial Accounting Standards Board could be putting nails in a few coffins. FASB’s complex proposal (Current Expected Credit Loss, or CECL) would force community banks to record a provision for credit losses the moment they make a loan.

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Community Bank Marketing Strategies Community Regulation 40

Ublocal

JUNE 5, 2023

In this article, we’ll explain everything you need to know about SBA loans and how to apply for one. Use our article as a guide and start the loan application process today with Union Bank. Check out our recent article on “Resources For NH Women-Owned Businesses.” Looking for additional resources for small business owners?

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The Financial Brand

JUNE 12, 2024

This article Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty. If community banks and credit unions don't capture Zoomers' attention, they stand to lose business to competitors like fintechs and neobanks. This article Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty.

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Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth? This is the most indebted class ever. Give young people a voice.

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Gonzobanker

JULY 27, 2022

According to Investopedia, “Forks may be initiated by developers or members of a crypto community who grow dissatisfied with functionalities offered by existing blockchain implementations.”. This article originally appeared in Shevlin’s Fintech Snark Tank on Forbes and is reprinted with permission. Banking’s Hard Fork.

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The Financial Brand

OCTOBER 4, 2023

This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand. It’s not quite 'Extreme Makeover: Bank Edition,' but Flagstar has big dreams for the rebranding that’ll unite its operations with that of New York Community and Signature.

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The Financial Brand

JUNE 20, 2024

This article How Banks Should Leverage Trusted Networks to Forge Stronger Community Ties appeared first on The Financial Brand. Trusted networks can strengthen brands locally and drive recommendations but how marketers activate them is changing.

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The Financial Brand

JUNE 18, 2023

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

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PYMNTS

JUNE 9, 2018

One might be forgiven if, before reading this article, they had no idea that the World Cup is starting a week from now. And in Brazil, TV marketers are leveraging an unusual marketing strategy to push customers over the edge: superstition. Even in a “good year” for the U.S. and the World Cup (like in 2014, when the U.S.

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The Financial Brand

AUGUST 19, 2024

This article Break Through the Noise: Reinventing Bank Marketing for Today’s Consumer appeared first on The Financial Brand. Eric Fulwiler of Rival, a marketing consultancy firm focused on challenger brands, strategies and capabilities, shares insights on differentiation, technology and community building in financial marketing.

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The Financial Brand

MAY 15, 2023

This article Buying a CRM, Where Do Banking Leaders Start? For many community banks and credit unions, finding the right CRM system can feel like boiling the ocean. This article Buying a CRM, Where Do Banking Leaders Start? appeared first on The Financial Brand. Where should they start? appeared first on The Financial Brand.

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The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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The Financial Brand

DECEMBER 6, 2024

This article Why Playing It Safe in Financial Services Marketing Is Riskier Than You Think appeared first on The Financial Brand. To stand out, define and engage your community directly and personally. Competing solely on rates and returns is a race to the bottom.

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The Financial Brand

MAY 25, 2023

This article Rally Credit Union’s Rebranding Campaign Plays on Its New Name appeared first on The Financial Brand. This South Texas credit union aims to ‘rally’ the community and make the point that membership isn’t as restricted as its former name implied.

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The Financial Brand

AUGUST 21, 2024

This article Can Softer Skills Stem the Tide of Silent Attrition? This article Can Softer Skills Stem the Tide of Silent Attrition? appeared first on The Financial Brand. A customer may park their checking account in one place for a lifetime. But what about their other needs? Who are they turning to — and can banks support them?

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The Financial Brand

AUGUST 4, 2024

This article These Are the Top 3 Concerns Keeping Bank Marketers Up at Night appeared first on The Financial Brand. Bank marketers are faced with developing marketing messaging that will resonate with consumers during a time where the only constant is change.

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Jessica Ellerm

FEBRUARY 11, 2016

It’s the reason why many more businesses, fintech startups included, are choosing the partnership model as their go-to-market strategy. Can you contribute resources towards their general marketing efforts, with a caveat they reference you? Can you raise their profile within the client community? Details here.

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

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Long Lasting Ideas

APRIL 5, 2016

Marketing executive Kevin Tynan dropped a startling bombshell in the bank marketing world earlier this year. In an article on his website, Tynan pointed to a recent Harris survey that said that big banks are winning the hearts, minds and bank accounts of two-thirds of millennials. Community banks, he argued, aren’t so lucky.

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William Mills

SEPTEMBER 12, 2017

Digital banking solutions for community banks and credit unions. Here’s a link to a good article on their funding and their mission: [link]. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. Check back for new updates throughout the day. Interesting.

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CB Insights

DECEMBER 14, 2017

The 28,000+ subscriber community of obsessives that has fueled Soylent’s growth. The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. The Soylent team is actively involved in the community, almost treating its customer base as an extension of the company.

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