The Financial Brand

OCTOBER 9, 2023

This article Gallery: Priming Your Social Media Strategy for Amazon’s Prime Day appeared first on The Financial Brand. This gallery of social media posts illustrates how seven different types of messages can be used to maximum effect. Prime Day is a great marketing opportunity for banks and credit unions.

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Independent Banker

OCTOBER 14, 2014

However, now more than ever, one may find more community bankers reaching out in this widely accessible medium as well. is one community banker who’s doing it right. This year she was named to ICBA’s Top 25 Community Bank Influencers to Follow. What advice do you have for other community bankers about joining Twitter?

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William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

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William Mills

MARCH 15, 2018

Not only did Facebook pave the way for other social media platforms, it also created a methodology for businesses to connect directly with their customers. This change also correlates with Facebook’s research in how social media consumption affects its users.

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PYMNTS

MARCH 10, 2020

Those funds are being repurposed toward building community, toward crisis mitigation and, on the whole, toward keeping the consumer relationship alive and vital — even when consumers aren’t going to the stores. But, at least early anecdotal evidence from social media says otherwise. “A Instead, it is about establishing presence.

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Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. ICBA offers the “Tell Your Story” Marketing Communications Toolkit exclusively to members as a supplement to your community bank’s creative efforts. Here’s a preview.

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The Financial Brand

MAY 8, 2024

This article How ‘Social-First’ Brands Drive Revenue, Not Just Awareness appeared first on The Financial Brand. To get more bang from their social media buck, banks need to shift from "messaging" to community engagement and collaboration.

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BankBazaar

SEPTEMBER 20, 2024

This article explores money dysmorphia and other money-related mental health problems that are on the rise. What is Money Dysmorphia? Money dysmorphia is a psychological condition where individuals develop a distorted perception of their financial situation. Restricting screen time and social media usage can also help.

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South State Correspondent

MAY 1, 2024

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. This article highlights Gentle Monster’s five-step process that might change how you look at the future. Leveraging social media, Gentle Monster started to get traction.

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Perficient

FEBRUARY 10, 2021

While the Centers for Disease Control and Prevention(CDC ) recommends healthcare consumers over 65 get vaccinated, few communications have targeted these groups or provided understanding and navigation to how to access the vaccine in their community. How are you reaching them?

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Abrigo

JULY 13, 2023

Would you like other articles like this in your inbox? A scam usually begins with online contact via social media or dating apps. Educate customers and members: Provide educational opportunities for your community so they know when to say “no” to investment scams. billion in fraud losses in 2022.

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The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in. This article Influencer Marketing: Is the ROI Worth it for Community Banks?

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Independent Banker

NOVEMBER 13, 2014

Posting a link to a relevant article or blog. Weekly activities include: Writing an article and posting it, or posting an article from your bank. When it comes to social media, Bruce Gemmill, senior vice president of John Marshall Bank in Reston, Va., IB: Who should use LinkedIn at your community bank and why?

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South State Correspondent

JULY 24, 2023

This article highlights these lessons and applies them to marketing deposits. The app created a point of interaction and made it easy to publish on social media, thereby further amplifying the brand. As a result, it was used 13 million times in the first couple of months and created consistent virality across social media.

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South State Correspondent

MAY 18, 2022

In this article, we explore the data around customer problem resolution and show why measuring associated metrics may be the most important thing you can do to be able to deliver on your value proposition of service. Ask almost any community banker, and they will tell you their value proposition around their bank revolves around service.

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South State Correspondent

MARCH 13, 2023

While we will cover the general lessons HERE , in this article, we wanted to focus on the root cause – how and why interest rate risk caused the second-largest bank failure in US history (Washington Mutual was the largest in 2008). Notably, most community banks’ duration risk is in the loan portfolio.

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Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 14) @News_CUInsight – CUInsight is an independent source of news on the credit union community.

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Perficient

JANUARY 28, 2021

This article was co-written by Iman Watson, senior solutions architect, and Kailey Hughes, lead development representative. Use these direct links to update your privacy settings on popular devices and online services on everything from social media to Peloton and Spotify. but don’t know where to find them?

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Long Lasting Ideas

FEBRUARY 22, 2016

It’s about old-school “social media’. Read Browning’s complete article at [link]. If you’re serious about building meaningful relationships for yourself and your bank’s brand, this “old- school social media” speaks volumes. So what’s the point? Sadly, folks, those small gestures of courtesy are vanishing.

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South State Correspondent

SEPTEMBER 20, 2022

We brought back tons of bank input on budget allocations, so look for a future article on how banks plan to spend their marketing budgets next year. Here, look for a more in-depth article in the near future. Bank Marketing Lesson 9: Goal Setting – A Common Theme. Bank Marketing Lesson 6B: Building a Data-Driven Marketing Culture.

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The Raddon Report

SEPTEMBER 4, 2014

The popularity of social media is undeniable. Just five years ago, the primary function of social media was community building. Today, social media has evolved to include customer service outreach, brand awareness, and new customer lead generation.

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South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is one of the great mysteries of community banking. To register or learn more, go HERE.

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Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. This is a formidable challenge for community banks.

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Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. This is a formidable challenge for community banks.

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Abrigo

MARCH 8, 2024

Would you like other articles like this in your inbox? They employ technology and social engineering tactics, reaching victims through email, social media, and text messages. As a financial institution, you are responsible for educating your community and clients on financial patterns and bank wire fraud trends.

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CFPB Monitor

JANUARY 29, 2020

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products. Because the article represents one of the few regulatory perspectives on this issue, we highly recommend that financial institutions read it.

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South State Correspondent

APRIL 3, 2023

Recent bank failures hurting public perceptions, the current market trends of higher rates, Quantitative Tightening, digital banking, social media, and a flight to safety have increased the difference between model and observed liability durations. Banks take a pool from 2018, as an example, and then track runoff to the present.

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South State Correspondent

MARCH 15, 2023

This article highlights ten not-so-evident lessons of the banking crisis that every banker must consider going forward. Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking.

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South State Correspondent

APRIL 23, 2023

Some blame the dilution of the Dodd-Frank provisions, others the lack of oversight by regulators, and others still blame social media for exacerbating the deposit run. That will be a discussion for a future article. The root cause of Silicon Valley Bank’s (SVB) failure is poor risk management – plain and simple.

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PopularBank

MAY 15, 2020

Small businesses are the lifeblood of our communities – and our economy. Some tips include: Stay active on social media. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community.

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Abrigo

MAY 5, 2022

Would you like other articles like this in your inbox? Other podcasts might be internationally based and of little interest to community financial institutions or credit unions based in the U.S. Main Street Banking: A Podcast for Community Bankers 8. And all release a new episode at least monthly. Takeaway 2 With 2.8 BankTalk 3.

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South State Correspondent

MARCH 23, 2022

This article looks at how this bank does it and provides a step-by-step breakdown of how you can incorporate their lessons into your bank to create outsized financial performance and differentiate franchise value. Xpeers are customer support help reachable by phone, chat, social media, or email.

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South State Correspondent

JULY 11, 2022

In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort. Assume all Gen-Zs are technologically proficient or active on social media, and you have already missed your message to about 49% of your audience. The T-Shirt Problem.

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PYMNTS

MARCH 28, 2019

Users subscribe and have the option to change up their looks as often as they want, care of the “community closet” FashionPass offers. For any plan, users can swap out articles of clothing as often as they wish. And in some sense, the recently launched FashionPass looks an awful lot like other clothing rental services out there.

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Abrigo

NOVEMBER 17, 2023

The true cost of fraud goes beyond the initial reported fraud losses Would you like other articles like this in your inbox? While some of the recent trending fraud schemes are not new, they have been transformed to prey on communities already dealing with unprecedented times. Measuring the cost of fraud losses.

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Social Assurance

JANUARY 20, 2015

As the weather turns warmer and the last remnants of snow begin to melt away, heat up your social media content as well will these great tips and reminders: Promote Engagement - You may have had an outpouring of social media activity around the holidays, but as they fade away social media activity can tend to do the same.

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William Mills

OCTOBER 6, 2016

About three years ago, I wrote another article for CUES called: Balance Key to Successful PR Campaigns. Well, fast forward to today, and I would actually add a fourth component: social media. Management may think that social media is just for business to consumer efforts; however, that is not entirely true.

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