The Financial Brand

JUNE 11, 2023

This article Engagement Is Your Ultimate Goal, Not Customer Experience appeared first on The Financial Brand. Customer engagement is not a static exercise, but a journey that requires an entire organization's rising consumer expectations.

Customer Experience 20

Customer Experience Exercises Branding Marketing Strategies 20

The Financial Brand

NOVEMBER 2, 2023

This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand. Though banks and credit unions are all about improving the customer experience these days, one touchpoint that’s often overlooked is the ATM.

ATM 34

ATM Marketing Customer Experience Branding 34

The Financial Brand

FEBRUARY 27, 2023

This article BofA Ups Digital Prowess with Marketing & Digital Banking Combo appeared first on The Financial Brand. Knocking down silos is key to improving the customer experience. It's also part of Bank of America's strategy to drive true personalization.

Digital Banking 34

Digital Banking Marketing America Customer Experience 34

The Financial Brand

OCTOBER 15, 2023

This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand. Banks must leverage data, predictive analytics and modern technology to enable personalized, real-time engagement across the customer journey.

Data 42

Data Analytics Branding Technology 42

The Financial Brand

JULY 24, 2024

This article If Customers Don’t Trust Your Ads, They Won’t Trust You appeared first on The Financial Brand. This article If Customers Don’t Trust Your Ads, They Won’t Trust You appeared first on The Financial Brand. In banking, trust isn't just an asset — it's the foundation of lasting success.

Branding 35

Branding Customer Experience Marketing Strategies Marketing 35

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 39

Marketing Survey Branding Fintech 39

The Financial Brand

MAY 13, 2024

This article Marketers Must Shift Focus and Tactics to Fight Waning Consumer Loyalty appeared first on The Financial Brand. The primacy of product and offers, particularly among younger customers, prioritizes channel and messaging over brand.

Marketing 34

Marketing Branding Customer Experience Marketing Strategies 34

The Financial Brand

NOVEMBER 30, 2022

This article Banking Complaints: 4 Ways to Turn Gripes Into Account Growth appeared first on The Financial Brand. Complaints give bank marketers key insights into ways to improve their financial institution. This article Banking Complaints: 4 Ways to Turn Gripes Into Account Growth appeared first on The Financial Brand.

Branding 37

Branding Marketing Customer Experience Marketing Strategies 37

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

Data 33

Data Marketing Branding Technology 33

The Financial Brand

MARCH 17, 2023

This article 3 Effective Tactics to Calm Customer Fears in a Banking Crisis appeared first on The Financial Brand. Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.

social media 33

social media Branding Examples Fintech 33

The Financial Brand

AUGUST 6, 2023

This article How To Win Over the 45 Million Customers Most Banks Neglect appeared first on The Financial Brand. The experience of a student seeking her first credit card shows how banks can do better by those with little to no credit history.

How To 29

How To Branding Cards Customer Experience 29

The Financial Brand

JUNE 4, 2023

This article Reviving Customer Testimonials with Flair in Huntington Bank’s Ad Campaign appeared first on The Financial Brand. An Oscar-winning documentary filmmaker shows relationships Huntington bankers have with real customers they’ve helped in advertising campaign.

Branding 29

Branding Customer Experience Marketing Strategies Video 29

The Financial Brand

JANUARY 26, 2017

The customer data flywheel effect is an ongoing and iterative process, allowing financial organizations to improve personalization over time.

Data 12

Data Big Data Customer Experience Marketing Strategies 12

CB Insights

DECEMBER 14, 2017

We identified four larger areas where these companies set themselves apart — in design, how they launch, the customer experience they build, and how they market themselves — and found that they had stories to tell in all of these categories. Build a better customer experience: How to build an end-to-end brand.

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Video Branding Company Strategy 78