PYMNTS

JANUARY 31, 2019

Middle-market consumers have Wayfair, there’s Chairish for those who want designed or antique furnishings, and there are startups like Burrow, Maiden Home, The Inside, and Interior Define. Article is part of that up-and-coming class, though its story is a bit different than its fellows in the field. CEO Aamir Baig told Forbes.

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PYMNTS

JANUARY 25, 2019

Digitally-native furniture and home décor retailer Article has launched an in-house delivery program in Los Angeles and New York. Article has also been able to cut average delivery time by two days, and the company plans to expand the program to additional major North American cities over the next 18 months.

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South State Correspondent

JULY 13, 2020

In the last quarter, the money market world has changed, which has important implications for banks. Not only is it less competition, but the influence that money market funds have on banks is substantial, and so it means less pressure on rates.

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Resources Marketing 352

CFPB Monitor

AUGUST 13, 2020

The article begins with a discussion of a 1972 report issued by the National Commission on Consumer Finance (NCCF). The NCCF was established by the Consumer Credit Protection Act of 1968) to study consumer credit markets and recommend improvements in consumer credit regulations. A $594 loan required a 103.54

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South State Correspondent

FEBRUARY 24, 2020

THE BANK CONTENT MARKETING HACK Banks that complain about not doing enough in marketing or not having a big enough budget may just not be taking the right approach. In this article, we explore our approach to content marketing and how to “Relate, Repurpose, and Recycle” and how to use the “Content Blender.”.

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South State Correspondent

JULY 11, 2022

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

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South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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Chris Skinner

OCTOBER 10, 2018

One article typified this feeling: High-society fintech under pressure … The post Why P2P lending works in some markets and not in others appeared first on Chris Skinner's blog. So many unicorns are loss-making firms, and billion-dollar valuations on million-dollar revenues seems like a lot of hype.

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South State Correspondent

MAY 20, 2019

BANK EMAIL BENCHMARKS Send a bank marketing email out, and chances are 15% never reach the prospect’s inbox. Email is one of the most effective forms of marketing we do, and the plan is to do more of it in the next year. Email is one of the most effective forms of marketing we do, and the plan is to do more of it in the next year.

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Perficient

AUGUST 26, 2020

The first image shows the AI-generated article for the topic “What are Future CMS Trends?” Back in 2017, Julia McCoy at the Content Marketing Institute, wrote about Content Creation Robots and cited examples from the Washington Post and Associated Press. Can I now have an AI-based system write an entire article for me?

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South State Correspondent

NOVEMBER 7, 2022

The AOCI is an accounting adjustment meant to reflect the economic value of assets and is the process of “marking loans to market.” In this article, we explore what signals marking your loans to market might send. However, the public markets were another story. A Short History of Asset Marks. 527,370).

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Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

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South State Correspondent

SEPTEMBER 7, 2022

In the olden days, if you wanted to market deposits, the head of Retail would come to Marketing and say something like – “We need to raise deposits.” ” Marketing would then put together some ideas for a print or digital campaign; Retail would sign off on it, and then they would roll it out.

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South State Correspondent

MAY 22, 2024

In this article, we highlight the state of the bank commercial real estate office lending sector and make an argument about why banking might be better off than most analysts think. Because of strong corporate earnings and substantial employment, the office market is getting a reprieve from a full-fledged downturn.

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South State Correspondent

DECEMBER 2, 2019

In this article, we layout our checklist of elements that we use to tell stories during our sales process, in marketing, and as we sit around a table to explain things to ourselves. Recently seeing the Irishman, reminded us what a good story is all about.

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South State Correspondent

FEBRUARY 1, 2021

Community banks divide into two groups – those that have shifted their digital marketing to encompass the pandemic and those marketing as if it was business as usual. Why more banks are not adapting their marketing to show more empathy and education is a mystery. Do you know which type is by far the least common?

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Image Works Direct

JANUARY 24, 2024

image.works is pleased to announce that The Financial Brand, a well-known digital publication and source for financial marketing news, has published an article created by our copy team on the topic of IP targeting and its strength as a strategy for promoting deposit accounts.

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The Financial Brand

NOVEMBER 4, 2024

This article Turbulence in Marketing Roles Forecast for 2025 appeared first on The Financial Brand. New research reveals marketing careers in flux: AI disruption, phantom jobs and remote work reshape the industry while salaries dip 3% year-over-year.

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CFPB Monitor

JUNE 14, 2021

Two leaders of the CFPB’s Fair Lending Office – Patrick Ficklin, Fair Lending Director, and Charles Nier, Senior Fair Lending Counsel – recently published an article advocating for broader use of special purpose credit programs (“SPCPs”) by creditors.

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The Financial Brand

NOVEMBER 4, 2024

This article Move Beyond Traditional Marketing to Embrace AI-Driven Personalization appeared first on The Financial Brand. This article Move Beyond Traditional Marketing to Embrace AI-Driven Personalization appeared first on The Financial Brand.

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The Financial Brand

OCTOBER 11, 2024

This article Four Fresh Trends That Will Flip Bank Marketing in 2025 appeared first on The Financial Brand. Marketing to Gen Alpha through their millennial parents is just one example of how strategies will be changing. This article Four Fresh Trends That Will Flip Bank Marketing in 2025 appeared first on The Financial Brand.

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The Financial Brand

OCTOBER 29, 2024

This article 5 Things Banking Marketers Should Consider Before Responding to Fed Rate Cuts appeared first on The Financial Brand. This article 5 Things Banking Marketers Should Consider Before Responding to Fed Rate Cuts appeared first on The Financial Brand. As Fed rate cuts begin, banks face a slew of risks.

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BankBazaar

DECEMBER 19, 2023

It’s time for the second article in the series. It’s time for the second article in the series. The Equity Ocean Share markets, also known as stock markets, are dynamic ecosystems where the buying and selling of stocks takes place. It’s time to explore a different side of the investment avenue. Welcome back!

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Matt Wilcox Pro

JULY 11, 2016

I’m honored that Journal of Digital & Social Media Marketing has published my article, “The Seven Most Effective Digital Marketing Strategies for Banks.” A quarterly publication, the Journal is advertising-free and peer-reviewed, meaning that an expert panel vets every article. I can tell you from [.]

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The Financial Brand

OCTOBER 18, 2024

This article 13 Prompts for Banks Deploying AI to Build Essential Marketing Collateral appeared first on The Financial Brand. Creating marketing collateral can feel like drudge work. This article 13 Prompts for Banks Deploying AI to Build Essential Marketing Collateral appeared first on The Financial Brand.

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PYMNTS

APRIL 16, 2019

A German markets regulator has filed a complaint with prosecutors alleging that shares of Wirecard were manipulated by someone who potentially had prior knowledge of a forthcoming damaging article written by the Financial Times , according to Reuters. . 30 article was released, accusing the payments company of financial malfeasance.

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Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview.

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The Financial Brand

NOVEMBER 4, 2024

This article Move Beyond Traditional Marketing to Embrace AI-Driven Personalization appeared first on The Financial Brand. This article Move Beyond Traditional Marketing to Embrace AI-Driven Personalization appeared first on The Financial Brand.

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The Financial Brand

AUGUST 6, 2024

This article How to Supercharge Your ITMs Into Interactive Marketing Machines appeared first on The Financial Brand. Royal Banks of Missouri turned its ITMs into a segmented and responsive marketing channel. This article How to Supercharge Your ITMs Into Interactive Marketing Machines appeared first on The Financial Brand.

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The Financial Brand

SEPTEMBER 18, 2024

This article How Marketing and Security Can Collaborate to Build Brand Trust appeared first on The Financial Brand. The rush towards personalization in marketing must be buttressed by data security or customers will rebel.

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The Financial Brand

JULY 1, 2024

This article What Bang Do Financial Marketers Get for Their Bucks? More marketing spend drove higher loan and deposit levels in all but one bank size category in 2023. This article What Bang Do Financial Marketers Get for Their Bucks? appeared first on The Financial Brand. But revenue boosts were more elusive.

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The Financial Brand

SEPTEMBER 27, 2024

This article 9 Critical Leadership Lessons from Top META Marketing Exec appeared first on The Financial Brand. Tech marketing leader Eshan Ponnadurai shares insights from META, Google, and Uber, offering incisive perspectives for bank marketers in the digital age.

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The Financial Brand

NOVEMBER 20, 2024

This article Navigating the CFPB’s New Rule: What Every Financial Marketer Should Know appeared first on The Financial Brand. This article Navigating the CFPB’s New Rule: What Every Financial Marketer Should Know appeared first on The Financial Brand.

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The Financial Brand

SEPTEMBER 3, 2024

This article Elevating the CMO: Why Strategic Marketing is Key to Bank Growth appeared first on The Financial Brand. Banks that minimize senior marketing leadership risk undermining the very strategic skills and perspectives that drive growth.

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The Financial Brand

SEPTEMBER 30, 2024

This article After Record Growth, Here’s How the U.S. Hispanic Population Will Revolutionize Brand Marketing appeared first on The Financial Brand. population, the Hispanic market is uniquely complex to engage with given its cultural diversity. This article After Record Growth, Here’s How the U.S.

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The Financial Brand

JULY 9, 2024

This article 6 Critical Trends in Marketing for Bankers to Know appeared first on The Financial Brand. Customer engagement is rapidly changing, and so is the marketing channels you're using to reach those customers. Learn more from Hubspot's latest Marketing Trends report.

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The Financial Brand

APRIL 15, 2024

This article Is AI the Future of Persuasive Bank Marketing? Generative AI is a powerful, efficient and persuasive tool banks can use for marketing at scale. This article Is AI the Future of Persuasive Bank Marketing? appeared first on The Financial Brand. appeared first on The Financial Brand.

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