Chris Skinner

MAY 20, 2019

Another few articles I’ve picked up this week have focused upon the new generation of consumer: Gen Z. I would call them the iGen but that’s too branded, so marketers call them Gen Z. Who are the Z Gen? As of 2019, the breakdown by age looks like this: Baby … The post Are you focused on the right customer?

Branding 372

Branding Marketing 372

South State Correspondent

NOVEMBER 2, 2020

In the last five years, one of the new disciplines in banking that has emerged is the combination of machine learning and satellite imagery to gather bank intelligence on fraud, credit, and bank marketing. While this sounds daunting, in this article, we will show you some relatively simple applications of both artificial intelligence (A.I.)

Fraud 353

Fraud Marketing 353

Perficient

OCTOBER 26, 2020

Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates. ? ? ? ? ?. It’s basically just an article information site, but they went extraordinarily deep. Has their focus shifted? In this episode of the?award-winning?Here’s

Google 508

Google Video Branding Course 508

South State Correspondent

MARCH 24, 2025

In a previous article ( HERE ) we discussed how a portfolio of commercial loans with various expected average lives resulted in different net present value (NPV) of income over a ten-year period. years (both portfolios measured over a ten-year life). years (both portfolios measured over a ten-year life).

Lending 195

Lending Community Bank Community Management 195

South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Conference Marketing social media Data 195

South State Correspondent

FEBRUARY 13, 2023

Embodied in the Unified Deposit Formula is a marketing and amplification equation. In this article, we expand on the lessons we learned from artificial intelligence regarding raising deposits and explore how we can better use the Formula, and its lessons, to optimize deposit gathering.

Marketing 195

Marketing Branding US Examples 195

South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195

Marketing social media Branding Apple 195

South State Correspondent

JULY 11, 2022

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

Marketing 195

Marketing Data social media Groups 195

South State Correspondent

APRIL 8, 2025

In previous articles ( here and here ), we discussed how a portfolio of commercial loans with various expected average lives results in different net present value (NPV) of income and return over a ten-year period. We also identified ten variables that are responsible for extending the average expected life of a commercial loan.

Management 195

Management Community Comparison Examples 195

South State Correspondent

APRIL 22, 2024

In a few short months, stronger economic data (higher GDP, stronger job market, and stubborn inflation) changed the market’s and the Fed’s view on the future path of interest rates. The market and the Fed are now aligning on only one rate cut in 2024 – obviously this will change over the course of the year as the economic data evolves.

Marketing 195

Marketing St. Louis Analysis Study 195

South State Correspondent

NOVEMBER 7, 2022

The AOCI is an accounting adjustment meant to reflect the economic value of assets and is the process of “marking loans to market.” In this article, we explore what signals marking your loans to market might send. However, the public markets were another story. A Short History of Asset Marks. 527,370).

Marketing 195

Marketing Community Bank Community Security 195

South State Correspondent

SEPTEMBER 7, 2022

In the olden days, if you wanted to market deposits, the head of Retail would come to Marketing and say something like – “We need to raise deposits.” ” Marketing would then put together some ideas for a print or digital campaign; Retail would sign off on it, and then they would roll it out.

Marketing 195

Marketing Data Groups Analysis 195

Perficient

DECEMBER 1, 2020

Paid digital marketing campaigns that are multisegmented, connecting to diverse audiences with targeted design, content, and messaging on the platforms where they are more likely to see your campaigns and more likely to convert. Going further, they adapted some of those learnings to apply to all of their marketing strategies.

Trends 309

Trends Millennials Community Marketing 309

Abrigo

JANUARY 17, 2025

This article covers these key topics: What is a core deposit intangible? One way to easily envision this, according to Abrigo Advisory Services Manager Manuel Aya, is to think of it as the value that arises from retaining depositors, and hence deposits, at an institution versus needing to go into the open market to fund activities.

Strategy 195

Strategy Guidelines Management Operations 195

South State Correspondent

AUGUST 14, 2024

To effectively differentiate their services, commercial lenders will need to be thought leaders, understand their market and industries, and provide more insightful advisory services. In this article, we discuss calculating an ROI on the property and provide our ROI calculator to help lenders be trusted advisors.

Tools 195

Tools Marketing Community Bank Community 195

South State Correspondent

MARCH 3, 2025

In this article, we break down the lessons from this long-term trend. Germain Depository Institutions Act of 1982 enabled thrifts to offer money market accounts and expand lending powers, fostering competition with banks. and money market mutual funds were 13% or greater. In 1985, there were 14,417 FDIC banking charters.

FDIC 195

FDIC Trends Management ATM 195

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195

Marketing Taxes Training Management 195

South State Correspondent

FEBRUARY 12, 2025

In this article, we quantify commercial loan pricing trends from our Loan Command data that will hopefully help community banks price more effectively and win more profitable business. Why many banks assumed four rate cuts at the end of 2024 and start of 2025, the market, and hence most banks) are now assuming zero to two.

Trends 195

Trends Community Bank Capital Industry 195

Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Content marketing is a marathon, not a sprint. Understanding the market and competition is a good place to start.

Google 429

Google social media Branding Marketing 429

Perficient

JULY 17, 2020

It is no secret that the key to marketing and sales alignment is a solid technical foundation and internal understanding of how your systems will communicate. So, when you are integrating your marketing automation tool with your CRM, make sure you fully understand their relationship. Contact > Custom Object > Custom Object.

Marketing Automation 322

Marketing Automation System Marketing Tools 322

Perficient

JULY 17, 2020

It is no secret that the key to marketing and sales alignment is a solid technical foundation and internal understanding of how your systems will communicate. So, when you are integrating your marketing automation tool with your CRM, make sure you fully understand their relationship. Contact > Custom Object > Custom Object.

Marketing Automation 322

Marketing Automation System Marketing Tools 322

Perficient

JUNE 3, 2020

According to this Forrester article by Jay McBain, 73% of B2B buyers report that buying through eCommerce, web direct, or marketplaces is very convenient. CIO’s list modernization and containerization as a priority, and AWS and OpenShift offer a time to market advantage with a deep breadth of services.

Customer Experience 443

Customer Experience Technology Innovation System 443

South State Correspondent

JANUARY 16, 2025

In this article, we look at those 150 safest banks to learn five connected lessons on how to create a bank that can withstand the next great economic downturn. Developing a new product, going into a new market, acquiring a new bank and any other strategic endeavor may or may not work.

Capital 195

Capital Management Groups Operations 195

South State Correspondent

NOVEMBER 14, 2024

In this article, we look at six ways instant payments impact deposit performance and add insight into what it means for banks. The takeaway here is that this data opens up several marketing campaigns to attract/retain customers, increase balances, and enhance payment volume.

Payments 195

Payments Study Survey Data 195

South State Correspondent

OCTOBER 16, 2024

The product generates significant fees and helps drive deposit balances, yet debit cards rarely get a mention in strategy, marketing, or customer profitability circles. In this article, we look at profitability and some simple ways that banks can boost customer profitability by using the debit card.

Cards 195

Cards How To Fraud ATM 195

Abrigo

FEBRUARY 1, 2023

This change in approach introduces new variables in the interest rate projections that for decades have been a non-issue as we were effectively in a 0% interest rate market. Markets move in unpredictable ways when least expected. This happens when market expectations are for a reduction in inflation or a flight to safety.

Marketing 195

Marketing Strategy eBook Management 195

South State Correspondent

SEPTEMBER 30, 2022

In this article, we delve into deposit profitability and highlight the cost structure of deposits. Cost of Deposit Sales and Marketing. To derive the foundation of deposit profitability, you start with your sales and marketing costs. The money market account is the second most invested-in product in sales and marketing.

Operations 361

Operations Marketing Data Analytics 361

Perficient

MARCH 8, 2021

For example, you can have an area with relevant articles from a health library. Finally, if they click on these personalized article or classes, you can also make them aware of excellent clinicians who can treat someone with their condition and why anyone who has it needs to take a first step. But you can provide insights. We can help.

Compliance 410

Compliance Course Online Examples 410

Perficient

DECEMBER 14, 2020

The COVID-19 pandemic has challenged the economic and labor markets, impacting all businesses regardless of their size. The Public Cloud Market Will Surge. For example, software-as-a-service (SaaS) enables applications to run on the provider’s servers over the internet, and it will likely remain the largest segment of the cloud market.

Technology 348

Technology Trends Software Resources 348

South State Correspondent

MAY 22, 2024

In this article, we highlight the state of the bank commercial real estate office lending sector and make an argument about why banking might be better off than most analysts think. Because of strong corporate earnings and substantial employment, the office market is getting a reprieve from a full-fledged downturn.

Lending 195

Lending Marketing Philadelphia San Francisco 195

Abrigo

FEBRUARY 6, 2025

Cannabis-related businesses (CRBs)spanning everything from cultivation to retailrepresent a market in need of lending services, from working capital to real estate and equipment loans. Get details The opportunities: Why cannabis lending may make good business sense The legalized cannabis market grew $2.6 billion in annual revenue.

Lending 195

Lending Compliance Community Software 195

Perficient

FEBRUARY 10, 2021

In an article from NPR , Jeremy Novich, a clinical psychologist from New York City, said it best: ”You can’t have the vaccine distribution be a race between elderly people typing and younger people typing. Here are four techniques you should include as part of your healthcare marketing efforts to reach older patients: 1.

New York City 484

New York City social media Community System 484

South State Correspondent

JULY 24, 2024

There have been many a banker who has said they want to offer a high-yield account because the “higher interest expense is just like paying marketing costs.” In this article, we explore the tactic of a high-yield deposit account. The logic that “rate sells itself” is true. However, is this the best move?

South Carolina 417

South Carolina Marketing Capital Idaho 417

Perficient

FEBRUARY 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge talks about GPT-3, one of the latest developments in the Artificial Intelligence space. I’m the Principal for the Digital Marketing Solutions Business Unit at Perficient. Wouldn’t you want to use it? In this episode of the?award-winning Transcripts.

Video 340

Video Training Data Examples 340

Perficient

JANUARY 25, 2021

In this article, I want to focus in on the specific implications for hospitals and integrated delivery networks. Still, many hospitals and health systems devoted a large portion of marketing budgets to traditional media as a matter of, well, tradition. New insurance markets. Business Model Disruption (Finally).

Community 429

Community System Trends Tools 429

Abrigo

NOVEMBER 13, 2024

This article covers these key topics: Debt-service coverage ratios are steady. businesses are privately held, and most are small, so the unique, aggregated view into how these private firms perform provides leadership teams with insight to make informed decisions about the large and growing small business market. Nearly all U.S.

Lending 221

Lending Meeting Data Risk Management 221

Perficient

JANUARY 24, 2023

In this online article, we defined embedded banking, rather narrowly, as when a non-financial firm offers a branded checking account to hold funds and make payments. Firms such as eBay and Lyft, and many other online firms, have pursued this strategy and successfully expanded their core business.

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Branding Cards Strategy US 472