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The Secrets Behind Marketo and Salesforce’s Complicated Relationship

Perficient

It is no secret that the key to marketing and sales alignment is a solid technical foundation and internal understanding of how your systems will communicate. So, when you are integrating your marketing automation tool with your CRM, make sure you fully understand their relationship.

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Pillow Talk: Secrets Behind Marketo and Salesforce’s Complicated Relationship

Perficient

It is no secret that the key to marketing and sales alignment is a solid technical foundation and internal understanding of how your systems will communicate. So, when you are integrating your marketing automation tool with your CRM, make sure you fully understand their relationship.

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ClientWhys Introduces SMB Marketplace

PYMNTS

ClientWhys , a provider of marketing automation software and marketplace for cloud accounting and tax industries, has launched a new small business accounting marketplace. According to CPA Practice Advisor , CountingWorks will help U.S. Through Aug.

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Decoding Data: Harnessing the Power of Your Financial Brand's Online Presence

Digital Growth Institute

The top 3 insights from this article: The importance of owning your digital real estate and data: While renting digital real estate (like running ads on third-party sites) can be an option, the rapidly evolving landscape of digital privacy, coupled with the rise of ad-blockers, make it an increasingly challenging avenue for growth.

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William Mills Agency Adds Mary Curtis, Angelo Jones, Alyssa Maker, Jacob Hamilton

William Mills

This includes managing day-to-day client communication, strategically advising C-level executives, working directly with media and crafting integrated public relations campaigns, press releases, byline articles, case studies, speaker proposals and social media messaging. Prior to joining WMA, she was public relations manager for U.S.

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Are Banks Missing the Mark on Message?

Gonzobanker

The article offered no way to respond, interact or share. According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. The sender knew that. That’s lame delivery. Just two pages of buzzkill. That’s lame content.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

The combined effort boosts leads and with a marketing automation platform like HubSpot, you can directly measure your new sales leads from PR and content marketing efforts. Your PR and content marketing initiatives should work in tandem to deliver the maximum results for your organization.