The Financial Brand

JUNE 13, 2023

This article How to Get Comfortable with Generative AI in Your Marketing Strategy appeared first on The Financial Brand. Walk, crawl, run toward generative AI, urges a marketing executive at a financial institution. Those not experimenting with it are missing out.

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Marketing Strategies Strategy How To Marketing 35

The Financial Brand

NOVEMBER 30, 2023

This article How to Close the Gap Between Consumer Needs and Your Marketing Strategies appeared first on The Financial Brand. Empathetic marketing can help them thrive together. This article How to Close the Gap Between Consumer Needs and Your Marketing Strategies appeared first on The Financial Brand.

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Marketing Strategies Strategy How To Marketing 34

The Financial Brand

MAY 22, 2023

This article Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand. Here's how marketers can use these insights. Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand.

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The Financial Brand

JULY 29, 2023

This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? But, how do you execute an influencer marketing strategy successfully? This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands?

Marketing Strategies 29

Marketing Strategies Branding Strategy Marketing 29

Perficient

DECEMBER 8, 2020

According to the article, this is how you’re charged: “A view is counted when someone watches 30 seconds of your video ad (or the whole video if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first.”. Use the principles outlined above when you begin—or continue—your video marketing strategy.

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Video Google Study Examples 520

South State Correspondent

JUNE 22, 2023

In the last article, we covered the basics of EOS ( HERE ), the Entrepreneurial Operating System, and how some banks use it to improve productivity. In this article, we break down some of the more popular tools and talk about how to use these tools to boost productivity. The process includes a marketing strategy.

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Tools Meeting Management Leadership 195

South State Correspondent

DECEMBER 12, 2024

At worst, you are being sexist, ageist and a bunch of other names that can hurt your culture and reputation while wasting your marketing budget. In this age of data, getting to the Holy Grail of marketing understanding the intent of what the customer is a three-month project away. and then testing if they like it or not.

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social media Tools Marketing Data 195

South State Correspondent

SEPTEMBER 6, 2023

In this article, we examine how behavioral deposit pricing works and how to use it to your bank’s advantage. Putting Behavioral Deposit Pricing into Action Bundling products and putting them in sets of three is a tried and trusted marketing strategy among banks.

Marketing 195

Marketing Marketing Strategies Analytics Strategy 195

Long Lasting Ideas

MARCH 3, 2020

Advisors summed it up well in their article on retention: “Customer acquisition is popular. among marketers because there is something very satisfying about gaining a new. at Bank Marketing Strategy + Ideas. Little attention seems. to get paid to “keeping what you have,” which is unfortunate given that the. Wheelhouse.

Marketing Strategies 69

Marketing Strategies Community Strategy Marketing 69

Long Lasting Ideas

MAY 25, 2016

An article in the May 11 edition of The Wall Street Journal caught our eye last week. at Bank Marketing Strategy + Ideas. While the piece seemed to emphasize the rift between big and community banks, to us it seemed to serve up some lessons on how – or how not to – compete against the big boys of banking.

Marketing Strategies 53

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Banking 4 Tomorrow

MAY 5, 2014

Articles Branch Strategy Customer Experience Marketing Strategy Mobile Payments Risk Security Transparency' More significantly, however, is the emerging trend that has some parents, educators and lawmakers espousing their concern – when asked […].

Branch Strategies 42

Branch Strategies Marketing Strategies Customer Experience Strategy 42

South State Correspondent

MAY 2, 2022

Unfortunately, there are many problems with sales funnels, and in this article, we will show why banks should be thinking in terms of “Growth Loops” instead. Since a bank has an omnichannel approach, there is often misalignment between mobile, online banking, the branch network, marketing, and management.

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Gonzobanker

JANUARY 29, 2018

The article offered no way to respond, interact or share. According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. The sender knew that. That’s lame delivery. Just two pages of buzzkill. That’s lame content.

Analytics 100

Analytics Resources Strategy Marketing Strategies 100

PYMNTS

MARCH 19, 2018

Data helps companies understand customers and change their go-to-market strategies to meet their buying habits. Data needs protection , however, a key desire of consumers who may be wary and weary of aggressive marketing. Data, after all, is oil, akin to that black gold as in the digital economy, it keeps commerce flowing.

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Analytics Data Compliance Tools 124

The Financial Brand

DECEMBER 6, 2024

This article Why Playing It Safe in Financial Services Marketing Is Riskier Than You Think appeared first on The Financial Brand. This article Why Playing It Safe in Financial Services Marketing Is Riskier Than You Think appeared first on The Financial Brand.

Marketing 31

Marketing Community Branding Marketing Strategies 31

Long Lasting Ideas

MAY 2, 2014

While some institutions add new content through press releases and articles within the web site, adding a blog to your web presence will enhance your search rankings and also provide content to share on social media platforms. bank marketing strategies bank marketing ideas online bank marketing strategy online marketing social media'

social media 76

social media Marketing Google Marketing Strategies 76

The Financial Brand

FEBRUARY 12, 2024

This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand. Top CMOs are using technology to create novel marketing strategies and uncover new revenue streams. This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand.

Marketing Strategies 36

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The Financial Brand

DECEMBER 26, 2022

This article 62 Digital Marketing Statistics Every Financial Marketer Should Know appeared first on The Financial Brand. Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.

Marketing 35

Marketing Marketing Strategies Strategy Branding 35

The Financial Brand

JULY 2, 2024

This article Asking the Right Questions: Generative AI’s Impact on Financial Marketing appeared first on The Financial Brand. Ex-Regions Bank CMO Abbas Merchant discusses how generative AI is transforming marketing strategies and operations in financial services.

Marketing 34

Marketing Marketing Strategies Regional Branding 34

Ublocal

JUNE 5, 2023

In this article, we’ll explain everything you need to know about SBA loans and how to apply for one. Use our article as a guide and start the loan application process today with Union Bank. Check out our recent article on “Resources For NH Women-Owned Businesses.” Looking for additional resources for small business owners?

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New Hampshire Vermont Resources Taxes 98

The Financial Brand

MARCH 25, 2024

This article Young Women Are Getting Richer. Here’s How Banks Should Market to Them appeared first on The Financial Brand. Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.

Marketing 34

Marketing Marketing Strategies Millennials Branding 34

Long Lasting Ideas

JULY 7, 2016

In a recent article on the web site cbinsight.com, Wheeler tosses an interesting ingredient into the risk management cauldron – political risk. at Bank Marketing Strategy + Ideas. Continue reading What’s your financial institution’s political risk in 2016?

Risk Management 40

Risk Management Marketing Strategies Community Bank Community 40

The Financial Brand

SEPTEMBER 15, 2024

This article From Alerts to Engagement: How SMS Marketing Builds Long-Term Customer Relationships appeared first on The Financial Brand. By integrating SMS into broader marketing strategies, banks can create better customer experiences. For consumers, SMS has trust-building power — especially in high-stakes moments.

Marketing 33

Marketing Marketing Strategies Customer Experience Branding 33

Gonzobanker

JUNE 20, 2024

According to a Businessweek article , the word boring has been used by bank execs and analysts at least a dozen times on banks’ conference calls as of May this year. Right now, one of the trendiest words in banking is living up to the industry’s stereotype — “boring.” Cue the Patagonia sweater vests and soft jazz music.

Digital Banking 163

Digital Banking Fintech Innovation Strategy 163

NCR

APRIL 22, 2016

Articles via PYMNTS.com, The Financial Brand, Credit Union Times. Digital Marketing: What’s Your Mission?: Mobile Payments: Where We’ve Been, Where We’re Going: This article discusses the growing popularity of credit unions offering mobile payment options and what advancements we should expect to see in the future.

Mobile 40

Mobile Marketing Payments Marketing Strategies 40

South State Correspondent

SEPTEMBER 20, 2022

Another popular tactic was that since many banks are ahead of budget this year due to the faster than anticipated rise in margins, many banks are increasing spend on technology and marketing in the back half of this year to set themselves up for success in 2023. Bank Marketing Lesson 9: Goal Setting – A Common Theme.

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The Financial Brand

NOVEMBER 2, 2023

This article Why U.S. Here’s its marketing strategy for Avvance. This article Why U.S. Bank Is Elbowing into the Competitive BNPL Space appeared first on The Financial Brand. Bank sees potential for merchant-based buy now, pay later programs online, in person and when invoices arrive.

Marketing Strategies 35

Marketing Strategies Branding Strategy Online 35

Gonzobanker

AUGUST 23, 2021

An article in Finextra argues that chatbots have become a competitive necessity: “The magic behind voice banking isn’t just the convenience of the device; it’s the artificial intelligence that powers intelligent customer self-service. Prior to 2021, 56% of financial institutions had launched a digital transformation strategy or initiative.

Strategy 133

Strategy Data Study Tools 133

NCR

APRIL 1, 2016

Articles via #BankSocial Media Conference Blog, PYMNTS.com, Clapway . 3 ways to safely engage bank employees on social media: As more companies are implementing social media into their marketing strategies, #BankSocial shares three ways to engage bank employees while still being safe online.

social media 40

social media Strategy Payments Apple 40

PopularBank

MAY 15, 2020

How-to articles, Q&As, video or photo demonstrations regularly bring visitors coming back to your site. Marketing consultants can offer a discount helping businesses re-vamp their marketing strategies in this new world. . Send your customers an email to keep them up to date on your business and top of mind.

social media 98

social media Video Taxes Community 98

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Final Thoughts. Getting a seat at the boardroom table in the C-Suite will depend on multiple factors.

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Marketing Groups Branding Data 102

Long Lasting Ideas

MARCH 3, 2016

I’ve written several articles about the future of banking, but it appears the Financial Accounting Standards Board could be putting nails in a few coffins. at Bank Marketing Strategy + Ideas. Let’s look back a few years at around 2007 and 2008, around the time of the Great Recession.

Community Bank 40

Community Bank Marketing Strategies Community Regulation 40

Long Lasting Ideas

APRIL 11, 2016

Fine put up his dukes so to speak after an article in The Boston Globe published a story contending that small community banks faced the greatest risk from hackers. Continue reading ICBA President takes on The Boston Globe on cybersecurity at Bank Marketing Strategy + Ideas.

Boston 40

Boston Community Bank Marketing Strategies Community 40

Independent Banker

FEBRUARY 28, 2023

ICBA offers the “Tell Your Story” Marketing Communications Toolkit exclusively to members as a supplement to your community bank’s creative efforts. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview.

Marketing 91

Marketing social media Community Bank Video 91

Long Lasting Ideas

JUNE 30, 2014

A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy.

social media 40

social media Strategy Marketing Marketing Strategies 40

The Financial Brand

OCTOBER 15, 2023

This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand. This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand.

Data 42

Data Analytics Branding Technology 42

The Financial Brand

APRIL 11, 2023

This article Why Bankers Need to Become PR Preppers appeared first on The Financial Brand. This article Why Bankers Need to Become PR Preppers appeared first on The Financial Brand. There are crises in banking that can become confidences threats to any bank.

Branding 43

Branding Marketing Strategies Marketing Strategy 43