The Financial Brand

FEBRUARY 12, 2024

This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand. Top CMOs are using technology to create novel marketing strategies and uncover new revenue streams. This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand.

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The Financial Brand

JULY 2, 2024

This article Asking the Right Questions: Generative AI’s Impact on Financial Marketing appeared first on The Financial Brand. Ex-Regions Bank CMO Abbas Merchant discusses how generative AI is transforming marketing strategies and operations in financial services.

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South State Correspondent

JUNE 15, 2023

This article discusses using EOS in banking – the Entrepreneurial Operating Model. EOS in banking consists of the above six principles that we will summarize today and then a set of tools that we will cover in a forthcoming article. What is our (high-level) marketing strategy? Some banks do. What is the EOS?

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The Financial Brand

MARCH 25, 2024

This article Young Women Are Getting Richer. Here’s How Banks Should Market to Them appeared first on The Financial Brand. Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.

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Marketing Marketing Strategies Millennials Branding 33

Perficient

DECEMBER 1, 2020

Going further, they adapted some of those learnings to apply to all of their marketing strategies. Over the next five blog articles, I want to share with you key insights about the following consumer audiences: English as a second language and immigrant populations. Latino/Hispanic consumers. African American consumers.

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Trends Millennials Community Marketing 309

The Financial Brand

NOVEMBER 2, 2023

This article Why U.S. Here’s its marketing strategy for Avvance. This article Why U.S. Bank Is Elbowing into the Competitive BNPL Space appeared first on The Financial Brand. Bank sees potential for merchant-based buy now, pay later programs online, in person and when invoices arrive.

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Marketing Strategies Branding Strategy Online 34

The Financial Brand

DECEMBER 26, 2022

This article 62 Digital Marketing Statistics Every Financial Marketer Should Know appeared first on The Financial Brand. Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.

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Marketing Marketing Strategies Strategy Branding 34

South State Correspondent

NOVEMBER 14, 2024

In this article, we look at six ways instant payments impact deposit performance and add insight into what it means for banks. Furthermore, understanding account specialization and leveraging payment data can enhance marketing strategies, product development, and customer profitability.

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CFPB Monitor

JANUARY 29, 2020

Recently, Carol Evans and Westra Miller from the Federal Reserve’s Division of Consumer and Community Affairs published an article in the Fed’s Consumer Compliance Outlook addressing this very issue, entitled “ From Catalogs to Clicks: The Fair Lending Implications of Targeted, Internet Marketing.”

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Long Lasting Ideas

MARCH 3, 2020

Advisors summed it up well in their article on retention: “Customer acquisition is popular. among marketers because there is something very satisfying about gaining a new. at Bank Marketing Strategy + Ideas. Little attention seems. to get paid to “keeping what you have,” which is unfortunate given that the. Wheelhouse.

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Marketing Strategies Community Strategy Marketing 69

South State Correspondent

JUNE 22, 2023

In the last article, we covered the basics of EOS ( HERE ), the Entrepreneurial Operating System, and how some banks use it to improve productivity. In this article, we break down some of the more popular tools and talk about how to use these tools to boost productivity. The process includes a marketing strategy.

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South State Correspondent

SEPTEMBER 6, 2023

In this article, we examine how behavioral deposit pricing works and how to use it to your bank’s advantage. Putting Behavioral Deposit Pricing into Action Bundling products and putting them in sets of three is a tried and trusted marketing strategy among banks.

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The Financial Brand

SEPTEMBER 18, 2024

This article How Marketing and Security Can Collaborate to Build Brand Trust appeared first on The Financial Brand. The rush towards personalization in marketing must be buttressed by data security or customers will rebel.

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The Financial Brand

SEPTEMBER 30, 2024

This article After Record Growth, Here’s How the U.S. Hispanic Population Will Revolutionize Brand Marketing appeared first on The Financial Brand. population, the Hispanic market is uniquely complex to engage with given its cultural diversity. This article After Record Growth, Here’s How the U.S.

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The Financial Brand

SEPTEMBER 27, 2024

This article 9 Critical Leadership Lessons from Top META Marketing Exec appeared first on The Financial Brand. Tech marketing leader Eshan Ponnadurai shares insights from META, Google, and Uber, offering incisive perspectives for bank marketers in the digital age.

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The Financial Brand

SEPTEMBER 3, 2024

This article Elevating the CMO: Why Strategic Marketing is Key to Bank Growth appeared first on The Financial Brand. Banks that minimize senior marketing leadership risk undermining the very strategic skills and perspectives that drive growth.

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Marketing Leadership Branding Marketing Strategies 31

The Financial Brand

JULY 1, 2024

This article What Bang Do Financial Marketers Get for Their Bucks? More marketing spend drove higher loan and deposit levels in all but one bank size category in 2023. This article What Bang Do Financial Marketers Get for Their Bucks? appeared first on The Financial Brand. But revenue boosts were more elusive.

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Marketing Branding Marketing Strategies Banking Trends 36

Long Lasting Ideas

MAY 25, 2016

An article in the May 11 edition of The Wall Street Journal caught our eye last week. at Bank Marketing Strategy + Ideas. While the piece seemed to emphasize the rift between big and community banks, to us it seemed to serve up some lessons on how – or how not to – compete against the big boys of banking.

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Marketing Strategies Community Bank Community America 53

The Financial Brand

AUGUST 21, 2024

This article Can Softer Skills Stem the Tide of Silent Attrition? This article Can Softer Skills Stem the Tide of Silent Attrition? appeared first on The Financial Brand. A customer may park their checking account in one place for a lifetime. But what about their other needs? Who are they turning to — and can banks support them?

Branding 31

Branding Marketing Strategies Community Bank Marketing 31

The Financial Brand

JULY 24, 2024

This article If Customers Don’t Trust Your Ads, They Won’t Trust You appeared first on The Financial Brand. This article If Customers Don’t Trust Your Ads, They Won’t Trust You appeared first on The Financial Brand. In banking, trust isn't just an asset — it's the foundation of lasting success.

Branding 33

Branding Customer Experience Marketing Strategies Marketing 33

The Financial Brand

AUGUST 1, 2024

This article Five Key Imperatives to Maximize Your Marketing ROI, According to Visa appeared first on The Financial Brand. This article Five Key Imperatives to Maximize Your Marketing ROI, According to Visa appeared first on The Financial Brand. It's not just about the data and the tech.

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Marketing Branding Data Marketing Strategies 32

The Financial Brand

SEPTEMBER 11, 2024

This article Why Marketing Is Not a Luxury for Financial Institutions appeared first on The Financial Brand. Learn how to prove that your bank or credit union's marketing department doesn’t cost money — it MAKES money. This article Why Marketing Is Not a Luxury for Financial Institutions appeared first on The Financial Brand.

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Marketing Branding How To Marketing Strategies 27

The Financial Brand

AUGUST 4, 2024

This article These Are the Top 3 Concerns Keeping Bank Marketers Up at Night appeared first on The Financial Brand. Bank marketers are faced with developing marketing messaging that will resonate with consumers during a time where the only constant is change.

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Marketing Branding Iowa Marketing Strategies 31

The Financial Brand

JUNE 12, 2024

This article Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty. This article Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty. appeared first on The Financial Brand. appeared first on The Financial Brand.

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The Financial Brand

JULY 2, 2024

This article Are You Ready for How Different Gen Z’s Banking Behaviors Are? This article Are You Ready for How Different Gen Z’s Banking Behaviors Are? appeared first on The Financial Brand. How risk-taking, crypto enthusiasm, and mobile-first mindsets are reshaping banking landscapes for all generations.

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The Financial Brand

JULY 23, 2024

This article How Tough Problems Spur Powerful Banking Brands appeared first on The Financial Brand. This article How Tough Problems Spur Powerful Banking Brands appeared first on The Financial Brand. Can banking brands possess power similar to the likes of Netflix, Apple, and Whole Foods?

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The Financial Brand

AUGUST 19, 2024

This article Break Through the Noise: Reinventing Bank Marketing for Today’s Consumer appeared first on The Financial Brand. Eric Fulwiler of Rival, a marketing consultancy firm focused on challenger brands, strategies and capabilities, shares insights on differentiation, technology and community building in financial marketing.

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The Financial Brand

JULY 2, 2024

This article Banking on Words: The Secret to Creating Memorable Bank Slogans and Taglines appeared first on The Financial Brand. This article Banking on Words: The Secret to Creating Memorable Bank Slogans and Taglines appeared first on The Financial Brand.

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The Financial Brand

JUNE 30, 2024

This article How First Horizon’s Branding Strategist Pursues ‘Relevancy’ for Its Customers and Prospects appeared first on The Financial Brand. Regional bank's branding strategy chief aims to bring First Horizon front of mind when the time is ripe.

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The Financial Brand

JUNE 19, 2024

This article The Customer is King: Why the CMO Must Become the Customer Expert appeared first on The Financial Brand. M&T Bank's chief marketing officer talks how inspiration from Asian markets could inspire U.S. banking innovation and more.

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Branding Innovation Marketing Marketing Strategies 32

The Financial Brand

AUGUST 27, 2024

This article How to Defuse the Marketing Trade-off Between Short-term Wins and Long-term-Growth appeared first on The Financial Brand. New research challenges marketing dogma: targeting 'Movable Middles' drives both short-term sales and long-term growth. Is this the future of advertising?

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How To Marketing Branding Marketing Strategies 28

The Financial Brand

MAY 13, 2024

This article Marketers Must Shift Focus and Tactics to Fight Waning Consumer Loyalty appeared first on The Financial Brand. This article Marketers Must Shift Focus and Tactics to Fight Waning Consumer Loyalty appeared first on The Financial Brand.

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The Financial Brand

JUNE 26, 2024

This article How the Most Successful CMOs Foster Relationships Across the C-Suite appeared first on The Financial Brand. Savvy marketers understand the importance of breaking down silos and encouraging cross-team collaboration.

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The Financial Brand

JUNE 25, 2024

This article First Horizon and Fulton Bank Revamped Their CMO Roles. In the second of a two-part series, CMOs explain how they are redefining their marketing teams and processes to drive engagement and growth. This article First Horizon and Fulton Bank Revamped Their CMO Roles.

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Branding Marketing Marketing Strategies Strategy 31

Banking 4 Tomorrow

MAY 5, 2014

Articles Branch Strategy Customer Experience Marketing Strategy Mobile Payments Risk Security Transparency' More significantly, however, is the emerging trend that has some parents, educators and lawmakers espousing their concern – when asked […].

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The Financial Brand

APRIL 10, 2024

This article Gen Zers Aren’t Going to College. This article Gen Zers Aren’t Going to College. Here’s What That Means for Banks. appeared first on The Financial Brand. Gen Zers are pursuing non traditional career paths. This could mean big changes for banks and credit unions. Here’s What That Means for Banks.

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Branding Marketing Strategies National Capital 35

Ublocal

JUNE 5, 2023

In this article, we’ll explain everything you need to know about SBA loans and how to apply for one. Use our article as a guide and start the loan application process today with Union Bank. Check out our recent article on “Resources For NH Women-Owned Businesses.” Looking for additional resources for small business owners?

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