Perficient

DECEMBER 8, 2020

According to the article, this is how you’re charged: “A view is counted when someone watches 30 seconds of your video ad (or the whole video if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first.”. Reinforce those signals by promoting it in your blog post, social media, and elsewhere.

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The Financial Brand

MARCH 23, 2023

This article What to Do About the Surprise Risks of Social Media and Self-Service Tools appeared first on The Financial Brand. Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.

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The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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social media Community Bank Community Regional 36

Independent Banker

FEBRUARY 28, 2023

It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Explore the toolkit Browse the entirety of the Marketing Communications Toolkit with even more informative content, including Social Media 101 and ICBA Social Media Monitor.

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Marketing social media Community Bank Video 91

South State Correspondent

SEPTEMBER 20, 2022

We brought back tons of bank input on budget allocations, so look for a future article on how banks plan to spend their marketing budgets next year. Bank Marketing Lesson 9: Goal Setting – A Common Theme. Here, look for a more in-depth article in the near future.

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PopularBank

MAY 15, 2020

Some tips include: Stay active on social media. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community. Send your customers an email to keep them up to date on your business and top of mind.

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social media Video Taxes Community 98

The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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The Financial Brand

JULY 29, 2023

This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? But, how do you execute an influencer marketing strategy successfully? This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands?

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Long Lasting Ideas

MAY 25, 2016

An article in the May 11 edition of The Wall Street Journal caught our eye last week. at Bank Marketing Strategy + Ideas. While the piece seemed to emphasize the rift between big and community banks, to us it seemed to serve up some lessons on how – or how not to – compete against the big boys of banking.

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Marketing Strategies Community Bank Community America 53

The Financial Brand

OCTOBER 3, 2023

This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand. For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose.

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The Financial Brand

MARCH 17, 2023

This article 3 Effective Tactics to Calm Customer Fears in a Banking Crisis appeared first on The Financial Brand. Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.

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social media Branding Examples Fintech 33

Digital Growth Institute

MAY 12, 2023

Generation Z (Gen Z) has been shaking up the financial industry with its unique banking habits and reliance on social media for financial advice. This shift in how they seek and consume financial information presents both opportunities and challenges for financial brands and their marketing strategies.

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social media Marketing Strategies Strategy Branding 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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social media Branding Trends Tools 15

Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. A recent article in the Wall Street Journal states that the average Class of 2014 graduate with student-loan debt has to pay back some $33,000. Don’t.

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Marketing Millennials Community Bank social media 40

The Financial Brand

JULY 20, 2023

This article Banks and Credit Unions ‘Threading Away:’ What Early Adopters Think So Far appeared first on The Financial Brand. What's their strategy for this new social media app? At least 150 banks and credit unions have joined Threads so far, and more hop on every day.

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social media Branding Strategy Marketing Strategies 22

The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

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The Financial Brand

OCTOBER 6, 2023

This article Digital Marketing Tactics, Trends and Tips to Know About for 2024 appeared first on The Financial Brand. How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.

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The Financial Brand

SEPTEMBER 26, 2023

This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand. Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand.

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The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand.

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The Financial Brand

SEPTEMBER 1, 2023

This article An Effective Marketing Mix Isn’t One Size Fits All appeared first on The Financial Brand. Where are marketers placing their bets in an effort to grow their institutions? Here's the thinking behind a handful of different strategies.

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CB Insights

DECEMBER 14, 2017

The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. It spent $10,000+ promoting the video on social media. Instead, the company encouraged its customers to make videos themselves—videos that would drive leads, for free, through social media.

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