South State Correspondent

NOVEMBER 2, 2020

In the last five years, one of the new disciplines in banking that has emerged is the combination of machine learning and satellite imagery to gather bank intelligence on fraud, credit, and bank marketing. While this sounds daunting, in this article, we will show you some relatively simple applications of both artificial intelligence (A.I.)

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South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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South State Correspondent

FEBRUARY 13, 2023

Embodied in the Unified Deposit Formula is a marketing and amplification equation. In this article, we expand on the lessons we learned from artificial intelligence regarding raising deposits and explore how we can better use the Formula, and its lessons, to optimize deposit gathering.

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South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

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South State Correspondent

JULY 11, 2022

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

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South State Correspondent

APRIL 22, 2024

In a few short months, stronger economic data (higher GDP, stronger job market, and stubborn inflation) changed the market’s and the Fed’s view on the future path of interest rates. The market and the Fed are now aligning on only one rate cut in 2024 – obviously this will change over the course of the year as the economic data evolves.

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South State Correspondent

NOVEMBER 7, 2022

The AOCI is an accounting adjustment meant to reflect the economic value of assets and is the process of “marking loans to market.” In this article, we explore what signals marking your loans to market might send. However, the public markets were another story. A Short History of Asset Marks. 527,370).

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South State Correspondent

SEPTEMBER 7, 2022

In the olden days, if you wanted to market deposits, the head of Retail would come to Marketing and say something like – “We need to raise deposits.” ” Marketing would then put together some ideas for a print or digital campaign; Retail would sign off on it, and then they would roll it out.

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Perficient

DECEMBER 1, 2020

Paid digital marketing campaigns that are multisegmented, connecting to diverse audiences with targeted design, content, and messaging on the platforms where they are more likely to see your campaigns and more likely to convert. Going further, they adapted some of those learnings to apply to all of their marketing strategies.

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South State Correspondent

AUGUST 14, 2024

To effectively differentiate their services, commercial lenders will need to be thought leaders, understand their market and industries, and provide more insightful advisory services. In this article, we discuss calculating an ROI on the property and provide our ROI calculator to help lenders be trusted advisors.

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South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Content marketing is a marathon, not a sprint. Understanding the market and competition is a good place to start.

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Perficient

JULY 17, 2020

It is no secret that the key to marketing and sales alignment is a solid technical foundation and internal understanding of how your systems will communicate. So, when you are integrating your marketing automation tool with your CRM, make sure you fully understand their relationship. Contact > Custom Object > Custom Object.

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Perficient

JULY 17, 2020

It is no secret that the key to marketing and sales alignment is a solid technical foundation and internal understanding of how your systems will communicate. So, when you are integrating your marketing automation tool with your CRM, make sure you fully understand their relationship. Contact > Custom Object > Custom Object.

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Perficient

JUNE 3, 2020

According to this Forrester article by Jay McBain, 73% of B2B buyers report that buying through eCommerce, web direct, or marketplaces is very convenient. CIO’s list modernization and containerization as a priority, and AWS and OpenShift offer a time to market advantage with a deep breadth of services.

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BankUnderground

DECEMBER 4, 2024

Their flexibility, low premia and underlying leverage appeal to all market participants ranging from conservative investors hedging against intraday market volatility to aggressive traders speculating for quick profit generation. The improved market conditions have encouraged both market participation and innovation.

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Abrigo

FEBRUARY 1, 2023

This change in approach introduces new variables in the interest rate projections that for decades have been a non-issue as we were effectively in a 0% interest rate market. Markets move in unpredictable ways when least expected. This happens when market expectations are for a reduction in inflation or a flight to safety.

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South State Correspondent

SEPTEMBER 30, 2022

In this article, we delve into deposit profitability and highlight the cost structure of deposits. Cost of Deposit Sales and Marketing. To derive the foundation of deposit profitability, you start with your sales and marketing costs. The money market account is the second most invested-in product in sales and marketing.

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Operations Marketing Data Analytics 361

Perficient

MARCH 8, 2021

For example, you can have an area with relevant articles from a health library. Finally, if they click on these personalized article or classes, you can also make them aware of excellent clinicians who can treat someone with their condition and why anyone who has it needs to take a first step. But you can provide insights. We can help.

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Perficient

DECEMBER 14, 2020

The COVID-19 pandemic has challenged the economic and labor markets, impacting all businesses regardless of their size. The Public Cloud Market Will Surge. For example, software-as-a-service (SaaS) enables applications to run on the provider’s servers over the internet, and it will likely remain the largest segment of the cloud market.

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South State Correspondent

MAY 22, 2024

In this article, we highlight the state of the bank commercial real estate office lending sector and make an argument about why banking might be better off than most analysts think. Because of strong corporate earnings and substantial employment, the office market is getting a reprieve from a full-fledged downturn.

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Perficient

FEBRUARY 10, 2021

In an article from NPR , Jeremy Novich, a clinical psychologist from New York City, said it best: ”You can’t have the vaccine distribution be a race between elderly people typing and younger people typing. Here are four techniques you should include as part of your healthcare marketing efforts to reach older patients: 1.

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South State Correspondent

JULY 24, 2024

There have been many a banker who has said they want to offer a high-yield account because the “higher interest expense is just like paying marketing costs.” In this article, we explore the tactic of a high-yield deposit account. The logic that “rate sells itself” is true. However, is this the best move?

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Perficient

FEBRUARY 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge talks about GPT-3, one of the latest developments in the Artificial Intelligence space. I’m the Principal for the Digital Marketing Solutions Business Unit at Perficient. Wouldn’t you want to use it? In this episode of the?award-winning Transcripts.

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Perficient

JANUARY 25, 2021

In this article, I want to focus in on the specific implications for hospitals and integrated delivery networks. Still, many hospitals and health systems devoted a large portion of marketing budgets to traditional media as a matter of, well, tradition. New insurance markets. Business Model Disruption (Finally).

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Perficient

JANUARY 24, 2023

In this online article, we defined embedded banking, rather narrowly, as when a non-financial firm offers a branded checking account to hold funds and make payments. Firms such as eBay and Lyft, and many other online firms, have pursued this strategy and successfully expanded their core business.

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Independent Banker

JULY 31, 2022

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. And that means it can be a challenge to keep up with the latest trends in social media marketing. Illustration by miakievy/iStock.

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social media Trends Community Groups 224

Perficient

JULY 13, 2020

Here’s Why digital marketing video series, Eric Enge reveals some insights from our fourth annual survey of voice usage and predicts when the voice revolution will actually happen. ? ? ?. Eric Enge, Principal with the Digital Marketing Solutions Business unit at Perficient here. In this episode of the?award-winning? Transcript.

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South State Correspondent

JUNE 21, 2022

The market, however, expects a higher year-end Fed Funds rate at 3.65%. The market expects a 75bps increase in July, two more 50bps increases, and another 25bps increase in December 2022. In future articles, we will consider how community banks should manage their business model in the face of the end of the easy money economy.

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Community Bank Policies Community Marketing 359

PYMNTS

OCTOBER 27, 2020

The outlet cited a web page that was inadvertently posted and then removed, which noted that DBS Digital Exchange will provide access to "an integrated ecosystem of solutions to tap the vast potential of private markets and digital currencies." The Monetary Authority of Singapore will reportedly regulate the platform.

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South State Correspondent

JULY 12, 2023

Banks are about to win back payment flow from non-banks, and in this article, we break down how this will happen and what it means for your bank. To get our nomenclature correct, for the sake of this article, we will collectively call RTP and FedNow’s Instant Payments “Faster Payments.” In the U.S.,

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Perficient

JULY 13, 2022

I would not be compromising the signed NDA; hence no questions will be disclosed in this article. I will be sharing my personal experience with learning Power BI and clearing the PL-300 (Earlier called DA-100) exam. I hope this will help the other aspirants. About the Exam : PL-300: Microsoft Power BI Data Analyst.

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Perficient

SEPTEMBER 21, 2023

This article breaks down how data powers intelligence automation. It’s not new news and it doesn’t need to be complicated; it’s just a revolution of how we leverage data! Let’s take a quick dive into the data-driven universe of AI (i.e., intelligence automation).

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South State Correspondent

DECEMBER 12, 2024

If you are conducting bank strategy or marketing around demographic information, at best you are being lazy and ineffective. At worst, you are being sexist, ageist and a bunch of other names that can hurt your culture and reputation while wasting your marketing budget. and then testing if they like it or not.

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PYMNTS

OCTOBER 21, 2020

Square now manages $100 billion in annual payments and has an $83 billion market capitalization, the article said. Before Square, launched by Twitter co-founder Jack Dorsey in 2009, SMBs had a hard time maneuvering point-of-sale (POS) card transactions.

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Perficient

AUGUST 14, 2020

We identified Six Key Commitments, and here are the first , second , third , fourth , and fifth articles. Three leading organizations — Salesforce , Perficient , and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to building the necessary capacity to adapt.

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PYMNTS

OCTOBER 12, 2020

N26 “has been in contact with potential advisers for the fundraising, though discussions are at an early stage and no final decisions have been made, the people said, asking not to be identified because the deliberations are private," Bloomberg's article states. "A

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