The Financial Brand

SEPTEMBER 15, 2024

This article From Alerts to Engagement: How SMS Marketing Builds Long-Term Customer Relationships appeared first on The Financial Brand. By integrating SMS into broader marketing strategies, banks can create better customer experiences. For consumers, SMS has trust-building power — especially in high-stakes moments.

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The Financial Brand

JULY 2, 2024

This article Asking the Right Questions: Generative AI’s Impact on Financial Marketing appeared first on The Financial Brand. Ex-Regions Bank CMO Abbas Merchant discusses how generative AI is transforming marketing strategies and operations in financial services.

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Marketing Marketing Strategies Regional Branding 33

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

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The Financial Brand

DECEMBER 26, 2022

This article 62 Digital Marketing Statistics Every Financial Marketer Should Know appeared first on The Financial Brand. Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.

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The Financial Brand

MARCH 25, 2024

This article Young Women Are Getting Richer. Here’s How Banks Should Market to Them appeared first on The Financial Brand. Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.

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Marketing Marketing Strategies Millennials Branding 33

Perficient

DECEMBER 1, 2020

Paid digital marketing campaigns that are multisegmented, connecting to diverse audiences with targeted design, content, and messaging on the platforms where they are more likely to see your campaigns and more likely to convert. Going further, they adapted some of those learnings to apply to all of their marketing strategies.

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The Financial Brand

SEPTEMBER 18, 2024

This article How Marketing and Security Can Collaborate to Build Brand Trust appeared first on The Financial Brand. The rush towards personalization in marketing must be buttressed by data security or customers will rebel.

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The Financial Brand

JULY 1, 2024

This article What Bang Do Financial Marketers Get for Their Bucks? More marketing spend drove higher loan and deposit levels in all but one bank size category in 2023. This article What Bang Do Financial Marketers Get for Their Bucks? appeared first on The Financial Brand. But revenue boosts were more elusive.

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Marketing Branding Marketing Strategies Banking Trends 36

The Financial Brand

SEPTEMBER 27, 2024

This article 9 Critical Leadership Lessons from Top META Marketing Exec appeared first on The Financial Brand. Tech marketing leader Eshan Ponnadurai shares insights from META, Google, and Uber, offering incisive perspectives for bank marketers in the digital age.

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The Financial Brand

SEPTEMBER 3, 2024

This article Elevating the CMO: Why Strategic Marketing is Key to Bank Growth appeared first on The Financial Brand. Banks that minimize senior marketing leadership risk undermining the very strategic skills and perspectives that drive growth.

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The Financial Brand

SEPTEMBER 30, 2024

This article After Record Growth, Here’s How the U.S. Hispanic Population Will Revolutionize Brand Marketing appeared first on The Financial Brand. population, the Hispanic market is uniquely complex to engage with given its cultural diversity. This article After Record Growth, Here’s How the U.S.

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The Financial Brand

SEPTEMBER 11, 2024

This article Why Marketing Is Not a Luxury for Financial Institutions appeared first on The Financial Brand. Learn how to prove that your bank or credit union's marketing department doesn’t cost money — it MAKES money. This article Why Marketing Is Not a Luxury for Financial Institutions appeared first on The Financial Brand.

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Marketing Branding How To Marketing Strategies 28

The Financial Brand

AUGUST 1, 2024

This article Five Key Imperatives to Maximize Your Marketing ROI, According to Visa appeared first on The Financial Brand. This article Five Key Imperatives to Maximize Your Marketing ROI, According to Visa appeared first on The Financial Brand. It's not just about the data and the tech.

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The Financial Brand

AUGUST 19, 2024

This article Break Through the Noise: Reinventing Bank Marketing for Today’s Consumer appeared first on The Financial Brand. Eric Fulwiler of Rival, a marketing consultancy firm focused on challenger brands, strategies and capabilities, shares insights on differentiation, technology and community building in financial marketing.

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The Financial Brand

AUGUST 4, 2024

This article These Are the Top 3 Concerns Keeping Bank Marketers Up at Night appeared first on The Financial Brand. Bank marketers are faced with developing marketing messaging that will resonate with consumers during a time where the only constant is change.

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The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

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The Financial Brand

MAY 13, 2024

This article Marketers Must Shift Focus and Tactics to Fight Waning Consumer Loyalty appeared first on The Financial Brand. This article Marketers Must Shift Focus and Tactics to Fight Waning Consumer Loyalty appeared first on The Financial Brand.

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Marketing Branding Customer Experience Marketing Strategies 34

The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

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South State Correspondent

NOVEMBER 14, 2024

In this article, we look at six ways instant payments impact deposit performance and add insight into what it means for banks. The takeaway here is that this data opens up several marketing campaigns to attract/retain customers, increase balances, and enhance payment volume.

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The Financial Brand

NOVEMBER 2, 2023

This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand. This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand.

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ATM Marketing Customer Experience Branding 34

The Financial Brand

MARCH 22, 2024

This article Pay for Performance: The Tactic Saving Marketing Budgets in 2024 appeared first on The Financial Brand. Consumers and businesses have hired the marketing team at your institution for a new role: The organization's best new sales team. And it should give marketing higher priority in banking's budget this year.

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The Financial Brand

FEBRUARY 12, 2024

This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand. Top CMOs are using technology to create novel marketing strategies and uncover new revenue streams. This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand.

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The Financial Brand

SEPTEMBER 27, 2023

This article Do Banks That Outspend Their Peers on Marketing Grow Faster? Banks ramped up their marketing after the pandemic. This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand. appeared first on The Financial Brand.

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Marketing Branding Data Marketing Strategies 39

The Financial Brand

SEPTEMBER 26, 2023

This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand. Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand.

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The Financial Brand

OCTOBER 6, 2023

This article Digital Marketing Tactics, Trends and Tips to Know About for 2024 appeared first on The Financial Brand. How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.

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Trends Marketing Branding social media 38

The Financial Brand

AUGUST 27, 2024

This article How to Defuse the Marketing Trade-off Between Short-term Wins and Long-term-Growth appeared first on The Financial Brand. New research challenges marketing dogma: targeting 'Movable Middles' drives both short-term sales and long-term growth. Is this the future of advertising?

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How To Marketing Branding Marketing Strategies 28

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

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The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

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Community Bank Study Community Marketing 37

The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand.

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Community Bank Community Marketing Branding 31

The Financial Brand

JANUARY 15, 2023

This article 3 Ways Marketing Needs to Pivot in a Recession appeared first on The Financial Brand. Want to improve the return on marketing investments? This article 3 Ways Marketing Needs to Pivot in a Recession appeared first on The Financial Brand.

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The Financial Brand

NOVEMBER 23, 2023

This article 2024 Marketing Roadmap: More Customer Focus, More Streamlining & Fresh Takes on Life’s Milestones appeared first on The Financial Brand. Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.

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Marketing Branding Marketing Strategies Banking Trends 37

The Financial Brand

FEBRUARY 29, 2024

This article Marketing Swag: What’s Hot, What’s Not (& What Is it Even?) Promotional swag is a cost-effective marketing tool — plus the right product can turn a customer into a walking billboard. This article Marketing Swag: What’s Hot, What’s Not (& What Is it Even?)

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The Financial Brand

AUGUST 27, 2024

This article How 3 Bank Marketers Push – and Win — for Their Budgets Amid Cost Cutting appeared first on The Financial Brand. Making the case for the marketing budget has become a year-round exercise. Here’s are the strategies three bank marketers say are working for them.

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South State Correspondent

JUNE 15, 2023

This article discusses using EOS in banking – the Entrepreneurial Operating Model. EOS in banking consists of the above six principles that we will summarize today and then a set of tools that we will cover in a forthcoming article. What is our (high-level) marketing strategy? Some banks do. What is the EOS?

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The Financial Brand

FEBRUARY 13, 2024

This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand. Now it's adding marketing fuel. This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand.

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The Financial Brand

SEPTEMBER 4, 2023

This article Debit Cards Rule for Point-of-Sale Payments, So Market Them Better appeared first on The Financial Brand. Consumer spending is often done on debit cards, so why not do more to differentiate — and market — these cards as a way to attract deposits?

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Cards Marketing Payments Branding 37

The Financial Brand

SEPTEMBER 1, 2023

This article An Effective Marketing Mix Isn’t One Size Fits All appeared first on The Financial Brand. Where are marketers placing their bets in an effort to grow their institutions? Here's the thinking behind a handful of different strategies.

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