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Accounts Of Millennial Sobriety May Be Oversold

PYMNTS

Have millennials started starving a segment of commerce in a socially positive way? That is the recent question on minds of trend piece writers, with the publication of a recent Atlantic article that postulates the latest trend sweeping generation Sriracha is sobriety. Data from U.S. percent — of down from 60.8

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How U.S. Demographic Trends Are Reshaping Healthcare Now and Forever –and Why That Matters

Perficient

Millennials are now the largest adult generation in the U.S., Paid digital marketing campaigns that are multisegmented, connecting to diverse audiences with targeted design, content, and messaging on the platforms where they are more likely to see your campaigns and more likely to convert. Millennials. As the U.S.

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4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

Perficient

In an article from NPR , Jeremy Novich, a clinical psychologist from New York City, said it best: ”You can’t have the vaccine distribution be a race between elderly people typing and younger people typing. Here are four techniques you should include as part of your healthcare marketing efforts to reach older patients: 1.

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5 Lessons We Learned Using AI for Bank Email Marketing

South State Correspondent

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

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Millionaires, Millennials And The Great Avocado Debate

PYMNTS

Are millennials eating too many avocados on toast for their own good? The crux of the debate is this: are first- time home sales down because, given the choice of a two car garage and a yard in the suburbs, millennials have, en masse, decided they’d rather enjoy a more richly-delicious brunch experience, week in and week out?

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How Millennials Are Propelling Halloween To New Retail Heights

PYMNTS

That growth appears to be driven by millennials, with responses to a recent Citibank poll indicating survey participants between the ages of 18 and 36 expect to spend 2.5 Increased millennial spending comes despite the fact that the demographic is the one that most needs to save money, CitiBank noted in the article.

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The Millennials Are Coming (To Get A Mortgage)

PYMNTS

Millennials just aren’t buying homes — they are the first generation of Americans since World War II who will meaningfully move away from that vision of the American Dream. Millennial homeownership rates — for those 75.4 Millennials have not, as some have argued, radically thrown off ideas about owning homes en masse.