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Accounts Of Millennial Sobriety May Be Oversold

PYMNTS

Have millennials started starving a segment of commerce in a socially positive way? That is the recent question on minds of trend piece writers, with the publication of a recent Atlantic article that postulates the latest trend sweeping generation Sriracha is sobriety. Data from U.S. percent — of down from 60.8

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Four Fresh Trends That Will Flip Bank Marketing in 2025

The Financial Brand

This article Four Fresh Trends That Will Flip Bank Marketing in 2025 appeared first on The Financial Brand. Marketing to Gen Alpha through their millennial parents is just one example of how strategies will be changing.

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5 Lessons We Learned Using AI for Bank Email Marketing

South State Correspondent

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

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How to End Price Your Deposit Accounts

South State Correspondent

In a prior article where we tested “charm” account pricing, where we showed that conversion rates were almost twice as high when we used a $1.99 In this article, we go a level deep in pricing deposit accounts and look at various tactics around “pricing syntax” or “end price.” per month, $9.99, or $9.95. Which one do you choose?

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How U.S. Demographic Trends Are Reshaping Healthcare Now and Forever –and Why That Matters

Perficient

Millennials are now the largest adult generation in the U.S., Paid digital marketing campaigns that are multisegmented, connecting to diverse audiences with targeted design, content, and messaging on the platforms where they are more likely to see your campaigns and more likely to convert. Millennials. As the U.S.

Trends 309
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How Millennials Are Propelling Halloween To New Retail Heights

PYMNTS

That growth appears to be driven by millennials, with responses to a recent Citibank poll indicating survey participants between the ages of 18 and 36 expect to spend 2.5 Increased millennial spending comes despite the fact that the demographic is the one that most needs to save money, CitiBank noted in the article.

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Zillennials: The Millennial & Gen Z Mash-Up with Unique Financial Needs

The Financial Brand

This article Zillennials: The Millennial & Gen Z Mash-Up with Unique Financial Needs appeared first on The Financial Brand. You've heard of Millennials. Really, Zillennials are the micro-generation segment for bank marketers to watch. You've heard of Gen Z.