Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Content marketing is a marathon, not a sprint. Understanding the market and competition is a good place to start.

Google 429

Google social media Branding Marketing 429

Perficient

FEBRUARY 10, 2021

In an article from NPR , Jeremy Novich, a clinical psychologist from New York City, said it best: ”You can’t have the vaccine distribution be a race between elderly people typing and younger people typing. Here are four techniques you should include as part of your healthcare marketing efforts to reach older patients: 1.

New York City 484

New York City social media Community System 484

Independent Banker

OCTOBER 14, 2014

Husic: Originally, I had qualms about effective use of my time as an executive and the ROI of social media. After many discussions with my marketing firm—which has always led by example—I consented to start my Twitter journey. All that “owned media” sits on Google for the world to see and read.

social media 105

social media Leadership Community Community Bank 105

BankUnderground

SEPTEMBER 27, 2023

Itua Etiobhio, Riyad Khan and Steve Blaxland The volume of information available to supervisors from public sources has grown enormously over the past few years, including unstructured text data from traditional news outlets, news aggregators, and social media. The shorter the distance between vectors, the more similar the articles.

Data 125

Data Analysis social media Examples 125

South State Correspondent

JULY 11, 2022

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

Marketing 195

Marketing Data social media Groups 195

Matt Wilcox Pro

JULY 11, 2016

I’m honored that Journal of Digital & Social Media Marketing has published my article, “The Seven Most Effective Digital Marketing Strategies for Banks.” A quarterly publication, the Journal is advertising-free and peer-reviewed, meaning that an expert panel vets every article. I can tell you from [.]

social media 60

social media Marketing Strategies Strategy Marketing 60

Perficient

NOVEMBER 3, 2020

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase.

social media 332

social media Google Branding Training 332

South State Correspondent

DECEMBER 12, 2024

If you are conducting bank strategy or marketing around demographic information, at best you are being lazy and ineffective. At worst, you are being sexist, ageist and a bunch of other names that can hurt your culture and reputation while wasting your marketing budget. and then testing if they like it or not.

social media 195

social media Tools Marketing Data 195

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195

Marketing Taxes Training Management 195

Perficient

JULY 13, 2022

I would not be compromising the signed NDA; hence no questions will be disclosed in this article. I will be sharing my personal experience with learning Power BI and clearing the PL-300 (Earlier called DA-100) exam. I hope this will help the other aspirants. About the Exam : PL-300: Microsoft Power BI Data Analyst.

Case Study 493

Case Study Data Study Analytics 493

South State Correspondent

MAY 1, 2024

This article highlights Gentle Monster’s five-step process that might change how you look at the future. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster.

Innovation 195

Innovation social media Branding Marketing 195

Abrigo

OCTOBER 19, 2016

The survey identified some general marketing-related guidelines for business development by examining firms that were successful, in particular, at generating referrals. It can also mean contributing articles to industry publications or engaging on social media, such as LinkedIn.

How To 150

How To Marketing Study Guidelines 150

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? The latest Google algorithm update, Hummingbird, put more emphasis on content creation and social media.

social media 76

social media Marketing Google Marketing Strategies 76

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview.

Marketing 91

Marketing social media Community Bank Video 91

Perficient

DECEMBER 8, 2020

Excess monetization would lead to a poor user experience and an erosion of market share over time. Ultimately, the relevance and quality score algorithms create as many “satisfied page views” as possible and help preserve Google’s market share in the face of strong competitive forces. It’s actually important that they don’t.

Video 520

Video Google Study Examples 520

Abrigo

JULY 13, 2015

In today’s blog I will map out technologies that can help you leverage client relationships, growth through market expansion and cost reduction. Market Expansion Technological improvements have opened the door for firms to reach beyond the borders of geographical regions and time zones. When it comes to social media, simple is safe.

Technology 150

Technology social media Groups Industry 150

Abrigo

APRIL 29, 2015

If your firm has a social media presence , make sure that it’s in line with your brand, as well as readily apparent on your website by linking to your company Twitter, LinkedIn or Facebook pages. Generation X and Millennials increasingly supplement their online research with social media searches.

social media 150

social media Online Millennials Branding 150

William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

social media 49

social media Company Online Report 49

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. It often Tweets columns tied to breaking news and statistics.

social media 150

social media Lending Community Community Bank 150

Abrigo

AUGUST 14, 2017

She will provide simple ideas that accountants can share with their clients: low-cost options to market their products and services so they can grow the top line and end up with more on the bottom line, too. Another idea Johnson says accountants can suggest to clients for growing revenue through social media is called “trend jacking.”

social media 150

social media eBook Taxes Examples 150

CFPB Monitor

JANUARY 29, 2020

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products. Because the article represents one of the few regulatory perspectives on this issue, we highly recommend that financial institutions read it.

Lending 130

Lending social media Compliance Regulation 130

PYMNTS

NOVEMBER 2, 2020

Europe Plans To Publish Digital Services Act, Digital Markets Act Drafts. The Digital Markets Act is a second set of regulations. They will have two pillars, which Vestager described as a do’s and don’ts for large digital gatekeepers and a “harmonised” market probe blueprint “across the single market.”. Regulation.

Taxes 212

Taxes National Regulation Google 212

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

social media 45

social media Fintech Branding Trends 45

South State Correspondent

MAY 2, 2022

Unfortunately, there are many problems with sales funnels, and in this article, we will show why banks should be thinking in terms of “Growth Loops” instead. Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort.

social media 195

social media Management Marketing Resources 195

PYMNTS

JULY 23, 2018

ClientWhys , a provider of marketing automation software and marketplace for cloud accounting and tax industries, has launched a new small business accounting marketplace. CountingWorks and TaxBuzz blogs also provide users with timely tax and accounting resources, as well as articles written by member professionals and industry experts.

social media 101

social media Taxes Marketing Automation Software 101

ABA Community Banking

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it with whatever else you’re doing marketing-wise. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles.

Marketing 0

Marketing eBook social media Video 0

Abrigo

DECEMBER 8, 2015

Looking back at 2015, the Sageworks valuation team hosted and attended webinars across a variety of topics from marketing a practice to finding the bias in a valuation. In this article, we highlight some of our favorite webinars from the year. Pick a topic, find a date and create marketing materials for your webinar.

social media 150

social media Leadership Meeting Resources 150

South State Correspondent

MARCH 23, 2022

This article looks at how this bank does it and provides a step-by-step breakdown of how you can incorporate their lessons into your bank to create outsized financial performance and differentiate franchise value. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service.

Branding 221

Branding social media Strategy Data 221

PYMNTS

JULY 5, 2018

The company gained a higher profile on Thursday (July 5) via an article about it in The New York Times , and that is all but certain to inject fresh energy into the ongoing debates about consumer privacy and data security. Consumer use of smartphone and mobile apps also lead to more precise marketing messages, of course.

Marketing 110

Marketing Online Payments social media 110

PYMNTS

AUGUST 16, 2019

India’s social media platform ShareChat, which serves 60 million monthly users, has raised $100 million in a Series D funding round, as reported on Thursday (Aug. The social media platform supported English when it first rolled out, which most users seemed to prefer. However, engagement dropped.

social media 108

social media Capital Regional Google 108

The Financial Brand

MARCH 19, 2024

This article Hacking Customer Attention: Leveraging Social Media for Insurance and Finance appeared first on The Financial Brand. Dr. Robin Kiera shares strategies for financial institutions to boost engagement and sales through utilizing behavioral economics and social media.

social media 37

social media Branding Strategy Marketing 37

The Financial Brand

NOVEMBER 22, 2022

This article The Answers To Financial Marketing Social Media Questions in 2023 appeared first on The Financial Brand. Should you zero in on one social platform or juggle them all? Here are insights guiding social strategies in 2023. Is TikTok worth trying?

social media 33

social media Marketing Branding Strategy 33

PYMNTS

AUGUST 29, 2017

Amazon’s research and development firm, Lab126 , is behind the algorithms powering the fashionable AI programs, which are not yet on the market. Such technology may be able to scan social media platforms for emerging fashions, which would allow the AI system to identify trends.

social media 135

social media Trends Retail Technology 135

South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

How To 195

How To Examples Resources Marketing 195

South State Correspondent

MARCH 15, 2023

This article highlights ten not-so-evident lessons of the banking crisis that every banker must consider going forward. 8) Deposit Impact of Social Media: SVB’s customer base and followers were highly active on Twitter and other social media properties. These inflows help mitigate a run-in-progress.

social media 195

social media FDIC Branding Management 195

PYMNTS

JUNE 19, 2020

Amazon and Italian luxury brand Maison Valentino filed a lawsuit against a retailer Thursday (June 18), alleging the company sold counterfeit goods as the trade in the so-called “gray market” continues to draw attention. The counterfeits [are] kind of flooding the markets,” he told Federal News Network. “It

social media 181

social media United States Branding National 181

William Mills

MARCH 15, 2018

Not only did Facebook pave the way for other social media platforms, it also created a methodology for businesses to connect directly with their customers. This change also correlates with Facebook’s research in how social media consumption affects its users.

social media 41

social media Strategy Video Community 41