The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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The Financial Brand

OCTOBER 9, 2023

This article Gallery: Priming Your Social Media Strategy for Amazon’s Prime Day appeared first on The Financial Brand. This gallery of social media posts illustrates how seven different types of messages can be used to maximum effect. Prime Day is a great marketing opportunity for banks and credit unions.

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The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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The Financial Brand

AUGUST 10, 2023

This article The Fun Social Media Campaigns Keeping These Marketers Inspired appeared first on The Financial Brand. Social media can get tedious for bank & credit union marketers. This article The Fun Social Media Campaigns Keeping These Marketers Inspired appeared first on The Financial Brand.

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The Financial Brand

FEBRUARY 20, 2024

This article Community Banks Need a Social Media Reality Check appeared first on The Financial Brand. Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.

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The Financial Brand

MARCH 23, 2023

This article What to Do About the Surprise Risks of Social Media and Self-Service Tools appeared first on The Financial Brand. Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.

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Matt Wilcox Pro

JULY 11, 2016

I’m honored that Journal of Digital & Social Media Marketing has published my article, “The Seven Most Effective Digital Marketing Strategies for Banks.” A quarterly publication, the Journal is advertising-free and peer-reviewed, meaning that an expert panel vets every article. I can tell you from [.]

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The Financial Brand

NOVEMBER 22, 2022

This article The Answers To Financial Marketing Social Media Questions in 2023 appeared first on The Financial Brand. Should you zero in on one social platform or juggle them all? Here are insights guiding social strategies in 2023. Is TikTok worth trying?

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PYMNTS

DECEMBER 20, 2016

16 , the social media giant said there was a discrepancy in how the platform measured traffic from news outlets and other publishers who use Instant Articles, which it launched last year. The Instant Articles software allows the outlets to post its content directly and almost instantaneously to Facebook. 20 and Nov.

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Abrigo

JANUARY 5, 2016

Read the most popular business valuation articles published by Sageworks in 2015. Leverage social media to market business valuation services. Much like peanut butter and jelly, social media and content marketing are two things that go together in the world of forward-thinking marketers and business owners.

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PYMNTS

JULY 24, 2017

Though it would be unfair to single it out as the sole cause, the social media giant has certainly fueled society’s need for fast, free content, and it’s not uncommon to hear belly-up print publications point the finger at Mark Zuckerberg’s empire as the cause of death, or at least a contraindication.

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William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

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William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

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Independent Banker

OCTOBER 14, 2014

Husic: Originally, I had qualms about effective use of my time as an executive and the ROI of social media. And it’s a powerful tool to engage with the media and to be sourced for comments and quotes on banking articles and stories. Ann Chen ( ann.chen@icba.org ) is ICBA’s director, social media engagement.

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William Mills

MARCH 15, 2018

Not only did Facebook pave the way for other social media platforms, it also created a methodology for businesses to connect directly with their customers. This change also correlates with Facebook’s research in how social media consumption affects its users.

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PYMNTS

AUGUST 23, 2018

China’s long-running crackdown on digital currency marches on, with multiple news outlets reporting that their WeChat accounts had been frozen for spreading crypto reports. News came this week that Jinse, an information service that is backed by Node Capital, was among the accounts impacted in the freeze.

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Perficient

AUGUST 26, 2020

The first image shows the AI-generated article for the topic “What are Future CMS Trends?” The Washington Post used a system they built called Heliograf to write social media posts from the content. Other examples I’ve seen include looking at box scores from sporting events and creating simple articles.

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NCR

APRIL 1, 2016

Articles via #BankSocial Media Conference Blog, PYMNTS.com, Clapway . 3 ways to safely engage bank employees on social media: As more companies are implementing social media into their marketing strategies, #BankSocial shares three ways to engage bank employees while still being safe online.

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PYMNTS

SEPTEMBER 30, 2019

A recent study about how people respond to scammers shows that consumers are more likely to become victims on social media and online marketplaces than over the phone, The Wall Street Journal reported on Sunday (Sept. Researchers found that the majority of consumers fell prey to scammers on legitimate websites and social media. .

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Digital Growth Institute

MAY 12, 2023

Generation Z (Gen Z) has been shaking up the financial industry with its unique banking habits and reliance on social media for financial advice. As the first generation to grow up with technology at their fingertips, Gen Z has been utilizing platforms like TikTok, Instagram, and Twitter for financial insights.

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Long Lasting Ideas

JUNE 30, 2014

A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. Social Media Strategy Checklist. Generate leads.

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PYMNTS

MARCH 25, 2020

The coronavirus has ended up a boon for social media giant Facebook , which saw a 50 percent spike in usage as the virus ate its way through the country’s health and economy. Ranjan Subramanian, a data analyst with the company, talked about the increase in a blog post, calling it “unprecedented.”.

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The Financial Brand

MAY 8, 2024

This article How ‘Social-First’ Brands Drive Revenue, Not Just Awareness appeared first on The Financial Brand. To get more bang from their social media buck, banks need to shift from "messaging" to community engagement and collaboration.

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South State Correspondent

MAY 1, 2024

This article highlights Gentle Monster’s five-step process that might change how you look at the future. Leveraging social media, Gentle Monster started to get traction. These striking designs paid for themselves in media exposure. Gentle Monster employs 100 people just focused on store design.

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Independent Banker

FEBRUARY 28, 2023

Explore the toolkit Browse the entirety of the Marketing Communications Toolkit with even more informative content, including Social Media 101 and ICBA Social Media Monitor. Establish a relationship with the media. If you approach the media, identify reporters who cover the area and topics relevant to your needs.

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Long Lasting Ideas

FEBRUARY 22, 2016

It’s about old-school “social media’. Read Browning’s complete article at [link]. If you’re serious about building meaningful relationships for yourself and your bank’s brand, this “old- school social media” speaks volumes. So what’s the point? Sadly, folks, those small gestures of courtesy are vanishing.

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PYMNTS

JULY 2, 2020

This article is based on computerized translations of his remarks to English from Portguese. Some companies pulling their advertising said they are doing so because of the social media platform’s failure to prevent its usage as a medium for spreading hateful messages. This news is not true,” he continued. and other countries.

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BankBazaar

SEPTEMBER 20, 2024

This article explores money dysmorphia and other money-related mental health problems that are on the rise. What is Money Dysmorphia? Money dysmorphia is a psychological condition where individuals develop a distorted perception of their financial situation. Restricting screen time and social media usage can also help.

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NCR

JUNE 8, 2016

billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. If used correctly, social media can engage credit union members in a customized way that will enhance their overall experience and increase their loyalty to your credit union. With an average of 1.04

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The Financial Brand

MAY 29, 2024

This article Five Social Influencers That Financial Services Professionals Should Know appeared first on The Financial Brand. Dipping in regularly on social media influencers – including those targeting consumers – can help reality-check your strategies.

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The Financial Brand

NOVEMBER 30, 2023

This article 6 Steps to Crafting Compelling 60-Second Marketing Videos appeared first on The Financial Brand. Video marketing — whether for TV, social media or website — is an effective way to capture the attention of a distracted audience and improve recognition and retention.

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Perficient

NOVEMBER 3, 2020

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase.

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South State Correspondent

JULY 24, 2023

This article highlights these lessons and applies them to marketing deposits. The app created a point of interaction and made it easy to publish on social media, thereby further amplifying the brand. As a result, it was used 13 million times in the first couple of months and created consistent virality across social media.

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PYMNTS

OCTOBER 3, 2019

Consumers who find a skirt on social media, for instance, can make a screenshot. They can use Lens to see how other consumers have been photographed wearing the same article of clothing. That social media platform has been bolstering its image recognition technology.

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PYMNTS

AUGUST 16, 2019

India’s social media platform ShareChat, which serves 60 million monthly users, has raised $100 million in a Series D funding round, as reported on Thursday (Aug. The social media platform supported English when it first rolled out, which most users seemed to prefer. However, engagement dropped.

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The Raddon Report

SEPTEMBER 4, 2014

The popularity of social media is undeniable. Just five years ago, the primary function of social media was community building. Today, social media has evolved to include customer service outreach, brand awareness, and new customer lead generation.

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Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. Social Media Stories. Facebook Pay.

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