Porsche Passport Lures Younger-Than-Expected Drivers
PYMNTS
MARCH 29, 2018
Klaus Zellmer, Chief Executive of Porsche North America, told CNBC that the program, which is just live in Atlanta since November, is attracting drivers who wouldn’t typically drive their cars. “We We engage people with a brand that they usually wouldn’t,” Zellmer said. “We’re
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