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But it’s something every institution needs, and it is the underlying technology that enables our branches, ATMs, phone systems, vendors and Internet to talk to each other. Smaller regional niche networks. Gonzobankers, what would make one institution pay twice as much as another for data lines? I get that.
The lowly ATM has been sitting in the corner for the last couple of decades, quietly doing its job. As banks and credit unions continually strive to find efficiency and differentiation in their branch networks, many are wondering if they should invest in video teller machines (aka interactive teller machines). Incremental Sales.
The lowly ATM has been sitting in the corner for the last couple of decades, quietly doing its job. As banks and credit unions continually strive to find efficiency and differentiation in their branch networks, many are wondering if they should invest in video teller machines (aka interactive teller machines). Incremental Sales.
If your strategy is to be the number one business bank in the markets that you serve, then hire branch employees that can speak intelligently to business owners about how your bank can better serve them. Develop your branch staff. Who else do you expect to execute on the strategy day to day?
Probably the best example of growing a franchise using branching (at least in the United States over the past 20 years), is Umpqua Bank. It grew from a small community bank to a west coast regional on the back of its innovative branchingstrategy (Warning! Do not try to copy this, it’s not 1995 any more).
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