Independent Banker

FEBRUARY 28, 2023

Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. There could be other factors at play beyond the technical. Prioritize data accuracy.

Community Bank 129

Community Bank Community Marketing Data 129

Gonzobanker

DECEMBER 5, 2018

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. Slammed Development : Teams already having a hard time keeping up with heavy product demands now have to integrate yet another solution.

Fraud 103

Fraud Austin Fintech Lending 103

Gonzobanker

DECEMBER 19, 2017

New Hot Category Award : Marketing Automation. Horizontal applications Marketo, HubSpot and Salesforce Marketing Cloud are duking it out for who will drive your next email, drip and web page campaign. The Not Using the Marketing Automation Well Award – Goes to marketing automation providers themselves.

Conference 88

Conference Industry Community Bank Community 88