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NYC Summit To Tackle Lack Of Influencer Regulation

PYMNTS

17) will discuss the fraud problem stemming from influencer marketing. The event strives to unite the worlds of communications and marketing to stimulate conversations about digital marketing and influencer campaigns, PR Daily reported on Monday (Sept. The first Influencer Fraudnomics Summit in New York City on Tuesday (Sept.

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One Food-Ordering App To Rule Them All

PYMNTS

It’s a hungry brand, gobbling up three different food delivery competitors in the last quarter alone: Boston-based Foodler, Groupon’s OrderUp and most recently, Yelp’s Eat24. Both Groupon and Grubhub are Chicago-based, although OrderUp calls Baltimore home. Grubhub isn’t just about hungry people. The Eat24 deal closed last week on Oct.

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Justice Department, SEC Investigating Under Armour

PYMNTS

Baltimore-based Under Armour is being probed over its accounting practices by the U.S. The company’s 1996 founder Kevin Plank is stepping down in January as chief executive officer (CEO) and will serve as executive chairman and brand chief. Those moves aided it in posting growth in Asia Pacific as well as Europe markets. .

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Beverage Makers Get Into Experiential Retail Spirits

PYMNTS

Beverage brands are getting in the experiential retail spirit by crafting new spaces dedicated to encouraging libation aficionados to try out their products. The idea is to create a place where the brand can feature its products — and consumers can discover them. beer market is worth whopping $111 billion. As it stands, the U.S.

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Does ‘Google Checking’ Foreshadow Big Tech, FinTech Payments Changes?

PYMNTS

Instead of trying to be the bank, Google is leveraging the brand name, banking infrastructure and trusted reputation of two banks, one of which is among the world’s largest global FIs, to acquire new users for that product and for Google Pay. Consider, he said, how the Apple Card came into the market. Google’s Aim.

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Warby Of X: SmileDirectClub And D2C Orthodontia

PYMNTS

The direct-to-consumer (D2C) brand SmileDirectClub has been fixing and brightening smiles since May 2014. AF: We are the first digital brand for your smile. Detroit and Baltimore — but we’re opening up one in Baltimore and one in Detroit. PYMNTS: What is SmileDirectClub? This helps them avoid costs and save time.

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Bringing In Future Residents With Pop-Up Hotels

PYMNTS

Developers face a challenge when they open the doors to a new high-rise luxury apartment building: How do they fill all of the units that have suddenly come onto the market? These are all brand new units,” Fudin said. Our brand is brand new. Its new hotel in Baltimore, for example, includes a rooftop pool area.

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