Beverage Makers Get Into Experiential Retail Spirits
PYMNTS
NOVEMBER 12, 2018
Beverage brands are getting in the experiential retail spirit by crafting new spaces dedicated to encouraging libation aficionados to try out their products. Another Diageo brand, Guinness , brought a $90 million brewery to Maryland that welcomes visitors with experiential retail components. beer market is worth whopping $111 billion.
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