From Omni-Channel to Omni-Cliché: Don’t Define, Just Engage
Banking 2020
MARCH 12, 2015
Offering a seamless customer experience through the dizzying variety of channels—and every new app, exciting as it is for the customer, can seem like yet another channel all by itself—requires common platforms, enhanced integration, greater security and of course excellent navigation and other forms of user experience.
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